Who is Ashton Hall? Everything You Need to Know About the Viral Morning Routine Trend
Social media has always loved a good morning routine. Social media’s latest viral routine comes to us from fitness creator Ashton Hall, who has taken it to an entirely new level. But who is Ashton Hall? His highly detailed, over-the-top approach to starting the day has captivated audiences across Instagram and TikTok. From ice baths to carefully curated skincare, every step of his routine is executed with precision, making it both aspirational and entertaining.
As the trend gained traction, countless creators jumped in to put their own spin on it. Some recreated Hall’s routine in an exaggerated way for laughs, while others embraced the structure and discipline he promotes. Regardless of the intent, the sheer volume of participation turned this viral moment into a major UGC movement. And while Hall himself has seen massive growth, one brand in particular has emerged as an unexpected winner.
Who Is Ashton Hall? A Look at His Rapid Growth
Ashton Hall isn’t just a fitness creator—he’s a social media powerhouse. Known for his disciplined lifestyle and high-quality content, he has built a large following that continues to skyrocket. In the last 30 days alone, Hall has gained 1.1 million followers on TikTok, keeping up a jaw-dropping pace of one million new followers per month over the last three months. On Instagram, his engagement has surged by 26.92 million, proving that his content is resonating in a big way.
Looking at a longer window, Hall’s social growth is even more impressive. Over the past 90 days, he has gained 5.88 million followers on Instagram and another 2.5 million on TikTok. His rise is fueled not just by his signature morning routine but also by the viral reactions, remixes, and spinoffs it has inspired.
Saratoga Spring Water: A UGC Social Media Success Story
One of the most recognizable elements of Hall’s morning routine is his hydration choice—Saratoga Spring Water. The brand’s signature blue glass bottle quickly became a staple in the trend, appearing in video after video as creators recreated Hall’s routine down to the last detail.
Hall’s routine includes drinking from the iconic Saratoga bottle, ensuring its label is visible on camera before moving on to the next step. But the most memorable part? He fills a bowl with water, ice, and lemon slices before dramatically plunging his face into it. This combination of hydration and cold exposure has become a defining moment in the trend, inspiring thousands of recreations across social media.
The impact on Saratoga Spring Water has been massive. In just 30 days, the brand’s Instagram following has jumped by 18,000. But it’s not just about followers—Saratoga’s name has been consistently mentioned across TikTok and Instagram, driving a major increase in brand visibility.
With the use of Captiv8’s comprehensive social listening insights, we found a recent spike of over 33K mentions in Saratoga Spring Water across social media, aligning directly with the virality of Hall’s morning routine content. This trend highlights just how quickly a product can become the center of a cultural moment when placed at the center of influencer-driven storytelling. Saratoga has benefited greatly from this wave of UGC through a massive increase in brand recognition. The premium bottle has become a staple of this trend, leading many consumers to get their hands on the product in order to accurately recreate the morning routine trend.
The Nighttime Routine & MrBeast Effect
Just when it seemed like Hall’s viral moment might slow down, he doubled down with the release of his nighttime routine. As extravagant and detailed as his morning content, the night routine followed the same meticulous approach, drawing in millions of viewers eager to see what Hall does to wind down.
But the biggest boost to Hall’s popularity came when he appeared in a post with none other than MrBeast. The video featuring Hall racked up 169 million views on Instagram and 15.9 million views on TikTok—an astronomical level of exposure. On Hall’s own pages, his post featuring MrBeast brought in 4.1 million views on TikTok and 34.2 million views on Instagram, proving just how magnetic his content has become.
The Takeaway: How Brands Can Tap Into Viral UGC Moments
Ashton Hall’s morning routine started as a personal ritual but quickly turned into a full-scale social media movement—one that brands like Saratoga Spring Water have directly benefited from. His ability to blend structure, luxury, and entertainment has captivated audiences and led to massive social media engagement. For marketers, this moment is a reminder that trends move fast, and brands that recognize and engage with viral UGC opportunities can see real, measurable impact. At Captiv8, we help brands stay ahead of these cultural moments by identifying key influencers and tracking real-time impact.
About Captiv8
Captiv8 is the leading influencer marketing platform that empowers brands to connect with consumers through authentic creator partnerships. By leveraging cutting-edge technology and data-driven insights, Captiv8 helps brands drive engagement, loyalty, and sales in the ever-evolving social landscape. Rated the #1 Best Influencer Marketing Platform by the Influencer Marketing Awards, Captiv8 is also the enterprise marketer’s choice influencer tool. Captiv8 is ranked #1 influencer marketing software for Enterprise Marketers, and #1 best overall influencer marketing platform by G2.
