Month: September 2017

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Influencer Spotlight: World Animal Day

On October 4th, 2017, World Animal Day will be celebrated across the globe to help promote the health and wellness of all animals. This day also sheds light on how many animals need good homes and loving owners. It is up to us to improve the welfare standards around the globe for animals. Below are a few…

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Creators: the New Face of Online Comedy

Comedians and media have always been great companions, whether they’re appearing in movies, TV shows, or even in advertising. But thanks to the rapid rise of social media, a new class of digital-focused comedians is making a name for themselves, creating “bite-size” comedy content for platforms like YouTube, Snapchat, Instagram, Twitter and Facebook. It’s not just the…

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Influencer Spotlight: Fall Fashion

As of last week, global fashionistas, designers, and celebrities were hanging out in the Big Apple –  New York City, for the world famous New York Fashion Week. Although they were preparing for 2018 Spring and Summer showcases, we wanted to put a spotlight on fall fashion for the upcoming season and point you in the…

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Tips for a Successful Holiday-Themed Influencer Campaign

Summer and Labor Day are behind us, which means the annual buying and marketing extravaganza of the holiday season is closer than you think. As many marketers already recognize, the season is a critical marketing period for many industries. Consumers increase their expenditures for holiday gifts and entertaining, and marketers ramp up their own messaging…

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Stories War Part Two: How Creators Are Using Instagram and Snapchat

Earlier this year, Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. Even though creators were evenly split in…

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Influencer Spotlight: Labor Day BBQ

It’s that time of year again folks – yup, Labor Day is here and we here at Captiv8 want to help you celebrate the last Summer hoorah. There is no better way to celebrate Summer than with a family BBQ and so this week we are going to highlight four BBQ influencers whose videos range from…

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