Month: March 2021

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Chrissy Teigen and More Creators Who Have Quit Social Media For Mental Health

Social media receives a lot of criticism for the toll it can take on an individual’s mental well-being. Popular creators are no different. In 2020, the number of posts that mention “mental health” grew by 80.53% from influencers across all social channels (Data Source: Captiv8). Many of social media’s most popular influencers have temporarily taken a…

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How to Align Teams and Strategy for Influencer Marketing Campaigns

As your business grows with new product lines, marketers, contractors, and teams, it requires additional time and resources to plan out campaigns and get everyone on the same page. Growing your business in an agile way without friction and delays is important to the operational success of your team. When strategizing on influencer marketing initiatives,…

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Captiv8 Creator House Recap

On March 10th and 11th, we invited creators to Hollywood Hills for our first ever Captiv8 Creator House! In order to ensure safety, the creators were invited in small groups and we provided rapid on-site COVID testing upon entry. We brought these influencers together with a few objective goals. First, we simply wanted to help…

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Eric Musselman Banner Image
Meet the Most Engaging College Basketball Coach in the Country

It is no longer uncommon for college basketball and even high school basketball players to receive near-celebrity status. This is largely thanks to the excellent coverage from basketball media outlets across all social channels. These athletes can now often be found with six-digit follower counts. However, what is uncommon is to see this social reach…

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Twitter Analysis Meghan Markle Oprah
Twitter Analysis: Meghan Markle Sparks Social Chatter on Both Sides of the Pond

Following Oprah Winfrey’s interview of Meghan Markle and Prince Harry, social mentions exploded. The highly anticipated interview sparked discussions that may have cast the British Royal Family into a new light for many. The conversation covered many controversial topics and was certain to make waves, particularly on social media. We determined that there were 5.26M…

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How to Measure Influencer Campaigns Against Your Entire Marketing Mix

When various marketers are running campaigns at scale for your brand, it’s not only important to analyze your influencer marketing efforts, but also to assess their performance against other channels in the marketing mix. Aggregating all of your marketing campaign efforts into a single dashboard is now easier than ever with the release of the…

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Dave Portnoy BUZZ ETF
Social Media Continues to Move the Stock Market with Dave Portnoy’s BUZZ ETF

Barstool Sports founder, Dave Portnoy, announced the launch of a new exchange-traded fund (ETF) that he is backing. The ETF will go by the ticker symbol, BUZZ, and begin trading on the NYSE on Thursday, March 4th. Portnoy announced the launch via a video press conference on Twitter and claimed that BUZZ even outperformed the…

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Instagram Live Rooms
New Instagram Update: Instagram Live Rooms

On March 1st, 2021, “Live Rooms” was launched as part of the new Instagram update. In the past, Instagram users were able to go live with up to one other user. However, with the addition of Live Rooms, there can now be a total of four hosts on a live stream. Instagram’s official blog stated…

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Clubhouse Influencer Marketing
Clubhouse: Weekly Influencer Marketing Discussion

Captiv8 is hosting a weekly influencer marketing chatroom on Clubhouse every Wednesday at 12:30 PM PST. Our discussions will offer insights and direct networking opportunities for brand marketers, talent agencies, creators, and anyone interested in the influencer marketing space! Need an invite to sign up for the app? Reach out to us and we’ll get…

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