Month: March 2021

Addison Rae is receiving backlash after recently appearing on The Tonight Show Starring Jimmy Fallon. Rae performed in a segment where she taught Fallon eight viral TikTok dances. However, the internet was unhappy to find that the creators of these dances were not credited for their contribution to the segment. We wanted to highlight each…

Social media receives a lot of criticism for the toll it can take on an individual’s mental well-being. Popular creators are no different. In 2020, the number of posts that mention “mental health” grew by 80.53% from influencers across all social channels (Data Source: Captiv8). Many of social media’s most popular influencers have temporarily taken a…

As your business grows with new product lines, marketers, contractors, and teams, it requires additional time and resources to plan out campaigns and get everyone on the same page. Growing your business in an agile way without friction and delays is important to the operational success of your team. When strategizing on influencer marketing initiatives,…

On March 10th and 11th, we invited creators to Hollywood Hills for our first ever Captiv8 Creator House! In order to ensure safety, the creators were invited in small groups and we provided rapid on-site COVID testing upon entry. We brought these influencers together with a few objective goals. First, we simply wanted to help…

It is no longer uncommon for college basketball and even high school basketball players to receive near-celebrity status. This is largely thanks to the excellent coverage from basketball media outlets across all social channels. These athletes can now often be found with six-digit follower counts. However, what is uncommon is to see this social reach…

Following Oprah Winfrey’s interview of Meghan Markle and Prince Harry, social mentions exploded. The highly anticipated interview sparked discussions that may have cast the British Royal Family into a new light for many. The conversation covered many controversial topics and was certain to make waves, particularly on social media. We determined that there were 5.26M…

When various marketers are running campaigns at scale for your brand, it’s not only important to analyze your influencer marketing efforts, but also to assess their performance against other channels in the marketing mix. Aggregating all of your marketing campaign efforts into a single dashboard is now easier than ever with the release of the…

Barstool Sports founder, Dave Portnoy, announced the launch of a new exchange-traded fund (ETF) that he is backing. The ETF will go by the ticker symbol, BUZZ, and begin trading on the NYSE on Thursday, March 4th. Portnoy announced the launch via a video press conference on Twitter and claimed that BUZZ even outperformed the…

On March 1st, 2021, “Live Rooms” was launched as part of the new Instagram update. In the past, Instagram users were able to go live with up to one other user. However, with the addition of Live Rooms, there can now be a total of four hosts on a live stream. Instagram’s official blog stated…

Captiv8 is hosting a weekly influencer marketing chatroom on Clubhouse every Wednesday at 12:30 PM PST. Our discussions will offer insights and direct networking opportunities for brand marketers, talent agencies, creators, and anyone interested in the influencer marketing space! Need an invite to sign up for the app? Reach out to us and we’ll get…