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Influencer Spotlight: Home Improvement Month
May is National Home Improvement Month, and what better time to start your home renovations than the present! In this Influencer Spotlight, we’ll be looking at four influencers who are all involved in some sort of home improvement this month. Whether planning and building out their own homes or hosting a show to help others…
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The Effectiveness of Brand Studies
Brand studies are one of the ways to see how effective your marketing campaigns are. Through metrics including lift, awareness, favorability or possible conversions, a brand study can be one of the most effective ways to measure the success of your campaigns. There are four categories that can be measured: Purchase Intent, Brand Awareness, Competitive…
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The Met Gala: Social Media Takeover
Once a year Vogue and The Metropolitan Museum of Art in New York City throw an ever famous gathering to raise money for the museum’s Costume Institute. This night is known as The Met Gala. On the first Monday in May each year, a group of the most current influential designers and celebrities gather to…
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