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How Social and Creator Content Impacts Millennial Car Buying
The automotive industry has long been focused on boosting sales of cars among the millennial generation. There’s a widely-held myth that this age group doesn’t buy vehicles, choosing to focus their expenditures on items like Uber rides, smartphones and public transport. However, recent millennial car buying trends tell a different story. More than 25% of…
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Back-to-School is here! Are you ready?
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HBO’s New “Game of Thrones” Snapchat Lenses Target Super-fans
This weekend marks the return of HBO’s eagerly-anticipated hit show, Game of Thrones. Not surprisingly, excitement for the seventh, and final, season of the show has been building on social media. The HBO marketing execs behind this blockbuster hit have faced a unique challenge in promoting this season. With so much media coverage and social…
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