By 2020 Millennials will have $1.4 trillion in spending power but they are arguably the hardest demographics to reach.
They’ve changed the way they consume content. Its no longer about TV.
Now it’s YouTube, Snapchat and Instagram.Brands need to bridge the gap.
As they change the way they consume content, brands need to change the way they communicate with them. They may ignore banners, but they are highly influenced by digital celebrities.That’s where we come in!
We use this data to scientifically match brands to influencers with the highest brand affinity. We go beyond vanity metrics, we identify brand lift and ad recall because we understand what attribution really means to marketers.
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