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An Intro to Influencer Marketing for CPG Brands
By now, most marketers are aware of the growing interest, marketing dollars and success attributed to the discipline of influencer marketing. But as influencer marketing grows in popularity, and more brands take an increasingly sophisticated approach to the practice, many executives are rightfully asking how this increasingly popular marketing discipline applies to their specific industry or…
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Influencer Marketing Council
Today the Influencer Marketing Council (IMC) officially launched! We teamed up with Rich LeFurgy (co-founder of SFBIG and the founding chairman of the IAB), to form the IMC to establish guidelines and best practices for the industry. As more and more brand marketers shift dollars from traditional and digital budgets to influencer marketing, the need for…
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Why Transparency is Critical to the Future of Influencer Campaigns
This week, Instagram announced a new product feature to better identify sponsored posts, making it more clear to users when a piece of content was paid for by a brand partner. Instagram is already one of the most popular platforms for sponsored creator campaigns, but also a community where it can be difficult to distinguish…
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