Month: April 2019

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coachella influencer marketing brand marketing experiential marketing captiv8 instagram
4 Creative Content Strategies for Brand Marketers

Influencers are killing it. In 2019, marketers will spend $129.34 billion on digital ads creating even more budget for Influencer Marketing. With that type of money on the table, it’s important that Influencers deliver quality content to brands. This ultimately boils down an enticing and interesting creative brand strategy. Here are a few creative content…

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A Few Brands Who Did It Right at Coachella

Coachella, once an underground music experience, over the years has transformed into a mainstream event drawing over 750,000 attendees in the last few years. The mere mention of “Coachella” brings to mind flower crowns and a festival that’s splashed across social media. This makes Coachella an excellent option for brands who want to create experiential…

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Branded Content Tips for Pinterest

Pinterest is where users can find a dinner recipe,  the perfect brown suede jacket, and a quote to print and hang on their walls. Pinterest has something for everyone – literally. With thousands of categories and micro-categories, there is enough content on the platform to keep users busy for hours. With the recent launch of…

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3 Underrated Influencer Metrics

If you have ran an Influencer Marketing campaign, chances are you are familiar with Influencer Metrics. Traditional Influencer Metrics when deciding which creator to partner with include vanity measures such as standard audience insights (what the gender of an Influencers audiences is or where followers are located, etc.) or follower counts which are all taken…

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