Month: April 2017

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Influencer Spotlight: Cinco de Mayo

As the year quickly flies by the next holiday of significance is Cinco de Mayo. On this holiday we celebrate Hispanic culture, and to commemorate the Battle of Puebla, which happened on May 5, 1862. In this highlight we are going to showcase 3 influencers who have created Hispanic heritage content, food, and recipes. David…

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Influencer Marketing 101: An Introduction

Here at Captiv8, we spend a lot of time thinking about the strategies and news stories impacting the discipline of influencer marketing. But for those who are new to the discipline there are likely some fundamental questions that often go unanswered. What is “influencer” marketing? How do you go about identifying creators that are a good fit for…

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Understanding the “Van Life” Phenomenon

A story in this week’s New Yorker has plenty of people around the internet talking. It features a profile of a couple who are part of a growing movement called “Van Life,” a lifestyle built around traveling the world aboard specially-designed camper vans, sharing their adventurous experiences using the hashtag #vanlife along the way. #Vanlife is about…

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Influencer Spotlight: Kayla Itsines

Earlier this week, Forbes leveraged Captiv8 data to profile some of the world’s top influencers across a range of categories including fitness, beauty and home. If you’re interested in fitness and checked out the list of top social A-listers, you might have recognized the Australian at the top of the list: Kayla Itsines. This exercise guru from…

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Influencer Spotlight: Easter

As the weather begins to warm and spring gets closer, that means Easter is right around the corner! Here are 3 different DIY influencers who are actively creating fun Easter content – ranging from DIY Easter decorations to creating craft custom Easter eggs! Enjoy!  Breland Emory (Glitter Forever 17) Breland Emory, better known as GlitterForever17 (her…

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How To Avoid YouTube Brand Safety Problems

The recent advertiser boycott of YouTube has been a wakeup call for the content industry. For too long, advertisers have been unable to control where their ads appeared on one of the internet’s biggest video streaming sites, resulting in awkward situations where mass-market consumer brands had their ads appear alongside videos promoting hate speech and…

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Kendall Jenner Pepsi Ad
Three Reasons Pepsi’s Kendall Jenner Ad “Fell Flat”

Beverage-maker Pepsi announced this week it was withdrawing its newest commercial campaign featuring reality-TV star and fashion model Kendall Jenner amid a growing social media backlash. To give you an idea on how this campaign fared during its short viral lifetime, here is some Captiv8 data that further provides audience sentiment:   As indicated in the analytics from…

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