Tag: marketing

In need of some holiday inspiration? Pinterest has you covered. With no shortage of inspirational content, Pinterest houses 175+ billion pins and counting. If there is a category for which you’re seeking inspo this Holiday season, fret not – Pinterest has a board for that. Here are a few industries that are seeing a whole…

Product placement is a popular marketing technique, frequently referred to as “integration” in the advertising world, which can lift brand recall, brand recognition, and brand choice leading to increased purchase intent and overall product consideration. The music industry has incorporated this element into their visuals for quite some time, constantly pushing the boundaries of how and where…

Instagram provides brands with 25% more engagement than any other social media platform. When done correctly, it can be an ideal visual advertising channel for your company. It can lead to a healthy stream of revenue and attract new customers. However, venturing into the world of Instagram can be daunting. Using these tools can help…

Diving into an influencer-driven social media campaign can be overwhelming. It can be overwhelming to identify the right influencer or strategy. Despite these challenges, testing your campaign remains to be the cornerstone of every successful marketing strategy.   Testing your influencer-driven campaign is important for a number of reasons. It allows you to evaluate whether…

As more users turn to Instagram to promote their brand, it becomes harder to stand out. Whether you’re trying to reach your thousandth follower or become Instafamous, Captiv8 has you covered with tips and tricks to push your Instagram game to the next level.   How to Hashtag Hashtags are vital to growing your Instagram…

The market is changing. Traditional strategies are failing. 74% of consumers are using social media to make purchasing decisions. Consumers no longer trust ads – they trust people. According to Nelson’s Global Trust, 92% of consumers trust recommendations from individuals over brands.  Companies are changing their marketing approach and turning to influencer marketing. The numbers…