Tag: marketing

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social good charitable causes captiv8 beauty industry influencer marketing captiv8 brand strategy
3 Ways to Promote Social Good With Your Next Influencer Campaign

Attaching branded content to social good can be a great thing, if handled correctly. In a no-filter online era, where lack of authenticity quickly get called out – social good must be handled with tact. Influencers who are promoting social good also run the risk of losing credibility if the cause doesn’t seem or feel…

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Ads That Work, Proven by Science: Part I of Fraudnomics Summit Recap

“Interact with people. Spend quality time with others. PEOPLE FIRST, and CONTENT SECOND”; was the social media advice Dr. Carmen Simon, founder of Memzy – a company that is dedicated to stimuli’s impact on the brain, shared Wednesday afternoon at the Fraudanomics conference. Cliché images cause people to actively try and forget the stimuli.  It’s…

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twitch influencer marketing captiv8 branded content brand strategy
Tell Me About Twitch

If you’re fluent in social media, chances are you are aware of Twitch. If not, no need to fret – this blog post will provide an overview of the platform and why it’s great for Influencer Marketing. What’s Twitch? Twitch is a social platform where users can host their own live streams and can follow…

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pinterest influencer marketing holiday marketing
3 Industries Killing It On Pinterest This Holiday Season

In need of some holiday inspiration? Pinterest has you covered. With no shortage of inspirational content, Pinterest houses 175+ billion pins and counting. If there is a category for which you’re seeking inspo this Holiday season, fret not – Pinterest has a board for that. Here are a few industries that are seeing a whole…

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miley product placement
Brand Tips for Music Video Product Placement

Product placement is a popular marketing technique, frequently referred to as “integration” in the advertising world, which can lift brand recall, brand recognition, and brand choice leading to increased purchase intent and overall product consideration. The music industry has incorporated this element into their visuals for quite some time, constantly pushing the boundaries of how and where…

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Increase Sales Through Your Company's Instagram Account
Tools To Increase Sales Through Your Company’s Instagram Account

Instagram provides brands with 25% more engagement than any other social media platform. When done correctly, it can be an ideal visual advertising channel for your company. It can lead to a healthy stream of revenue and attract new customers. However, venturing into the world of Instagram can be daunting. Using these tools can help…

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Cost Effective Influencer Campaign
Cost Effective Methods To Test Your Influencer Driven Social Media Campaign

Diving into an influencer-driven social media campaign can be overwhelming. It can be overwhelming to identify the right influencer or strategy. Despite these challenges, testing your campaign remains to be the cornerstone of every successful marketing strategy.   Testing your influencer-driven campaign is important for a number of reasons. It allows you to evaluate whether…

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get better at instagram
How To Push Your Instagram To The Next Level

As more users turn to Instagram to promote their brand, it becomes harder to stand out. Whether you’re trying to reach your thousandth follower or become Instafamous, Captiv8 has you covered with tips and tricks to push your Instagram game to the next level.   How to Hashtag Hashtags are vital to growing your Instagram…

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How Much Should You Spend On Influencer Marketing

The market is changing. Traditional strategies are failing. 74% of consumers are using social media to make purchasing decisions. Consumers no longer trust ads – they trust people. According to Nelson’s Global Trust, 92% of consumers trust recommendations from individuals over brands.  Companies are changing their marketing approach and turning to influencer marketing. The numbers…

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