Tag: marketing

With the year coming to an end, we here at Captiv8 wanted to share our list of the top winners from 2020. Despite the many obstacles thrown our way during this difficult year, there have undoubtedly been themes, brands, and industries that have walked away from 2020 as true winners. These winners will hope to continue their…

With the year coming to an end, we here at Captiv8 will be sharing our list of the top winners from 2020. Despite the many obstacles thrown our way, there have undoubtedly been themes, brands, and industries that have walked away from 2020 as true winners. These winners will hope to continue their newfound momentum…

On December 18th, Forbes released their annual list of The Highest-Paid Youtube Stars of 2020. The list features big names such as MrBeast, Ryan Kaji, and Dude Perfect. This year’s list also features three newcomers; David Dobrik, Jeffree Star, and Blippi. Using data provided by Captiv8, Forbes was able to compile this estimated list regarding…

With increasing emphasis on safety and contactless transactions, 2020 has witnessed a major shift in consumer behavior away from traditional in-person shopping experiences. As companies centered around e-commerce such as Amazon had the most to gain, with their stocks rising 95% from $1600 in March to $3500 as of now, the online shopping industry is…

With the explosive growth of the Black Lives Matter initiative this year, positive representation of all minorities has become a priority within both traditional and social media. With social awareness pushing all brands to up their efforts on representation, diversity & inclusion is a definite winner of 2020. Interested in learning about other winners from…

With the year coming to an end, we here at Captiv8 will be sharing our list of the top winners from 2020. Despite the many obstacles thrown our way, there have undoubtedly been themes, brands, and industries that have walked away from 2020 as true winners. These winners will hope to continue their newfound momentum…

With the year coming to an end, we here at Captiv8 will be sharing our list of the top winners from 2020. Despite the many obstacles thrown our way, there have undoubtedly been themes, brands, and industries that have walked away from 2020 as true winners. These winners will hope to continue their newfound momentum…

The Association of National Advertisers’ (ANA) traditionally in-person Brand Activation Conference was merged with their widely popular Influencer Marketing Conference due to the virtual nature of this year. With public safety and the health of their attendees the top priority, this two-day ANA event went fully virtual! Thus, the 2020 Influencer Marketing & Activation Conference…

A new study from Kantar reiterates the strength of influencer marketing as a tool to reach Gen-Z consumers. The study states that 44% of Gen Z relies on influencers for purchase decisions, compared with 26% of the general population. The study also reported that 70% of Gen Zers follow at least one influencer on platforms…

Removing likes from the Instagram feed wouldn’t be the end of the world (contrary to the reactions of a few hyperventilating influencers). In fact, as the company extends its like-removal experiment to the U.S., we’re at the cusp of an exciting new world for influencer marketing. Without the distractions of vanity metrics—and the fraud they…