Month: May 2019

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customer journey influencer metrics influencer social metrics
Choosing the Best Instagram CTA For Branded Campaigns

When crafting an Influencer Marketing strategy on Instagram, it’s important to consider which CTA will help achieve your brand goals. Influencer content paired with a CTA is a strong way to showcase results. Depending on whether you’re promoting foot traffic or wanting to increase engagement, there are different features on Instagram that you can utilize…

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Industry’s First Guidelines for Fraudulent Activity

As part of the team behind The Influencer Marketing Council (IMC), we are very excited to announce the release of the group’s first set of industry best practices and guidelines. Today leaders from Clorox, Publicis Media, Initiative, Horizon Media, Saatchi & Saatchi Wellness, Haworth, Havas Media, Lippe Taylor, StubHub, Abrams Artists Agency and Captiv8 released…

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customer journey influencer metrics influencer social metrics
2019 Top Trends (and stats!) in Influencer Marketing

As new trends constantly emerge in the social media space, Captiv8 works to produce high-quality content that is both relevant and interesting to audiences. So with that, we decided to conduct a study to analyze new and emerging trends in Influencer Marketing. The results of this study were found by pulling a sample set of…

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customer journey influencer metrics influencer social metrics
3 Unique Content Formats to Leverage For Your Next Campaign

Branded content comes in many different formats. Whether it’s a fun carousel feature, showing 4 different outfits and looks that a fashion Influencer styles for different body types or a compelling video with an empowering message – brands and Influencers make great traditional branded content. But as the market grows and evolves, brands compete for…

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Captiv8 Wins Big at TiEcon!

On May 11th, Captiv8 was honored to receive the coveted 2019 TiE50 award! This awards competition, now in its tenth year, is a program of TiEcon, the world’s largest conference for tech entrepreneurs. “TiE50 has become a global brand and this year we screened entries from all over the world and from a very diverse…

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influencer metrics influencer social metrics customer journey
How to: Include Influencer Marketing in the Customer Journey

By now, marketers are aware of the impact of Influencer Marketing within the customer journey. 79% of people in the United States have social profiles, and an estimated 2.34 billion (and growing daily) people are global social media users. Since the population spends a healthy amount of time on social media, it’s safe to assume…

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influencer metrics influencer social metrics
3 Things To Know: Instagram Creator Profiles

Its official: As we shared in January, beta access to Creator Profiles will be given to Influencers with substantial social followings in order to better understand their presence on the platform. Creator Profiles will provide Influencers with access to their Instagram social metrics. Here are 3 things you should know about Creator Profiles and Instagram…

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