Month: August 2018

Product placement is a popular marketing technique, frequently referred to as “integration” in the advertising world, which can lift brand recall, brand recognition, and brand choice leading to increased purchase intent and overall product consideration. The music industry has incorporated this element into their visuals for quite some time, constantly pushing the boundaries of how and where…

Wargaming Selects Captiv8 as their Branded Content Partner International game developer leverages the Captiv8 platform to drive guaranteed results for campaigns Today, award-winning online game developer and publisher, Wargaming, announced it has selected Captiv8, the largest AI powered branded content platform, to run the strategy and execution of its branded content campaigns through their goal-based…

Did you know: International Cat Day was on August 8th?! And what better way to celebrate than with some of our favorite cat influencers! Below are some of the cats that have taken the internet by storm and have racked up quite the following on their adorable accounts.   Waffles The Cat Name: Waffles Reach:…

Let’s be honest, the November Snapchat redesign did not go over very well. Even Spiegel admits it, and shared during their Q2 earnings call yesterday that they attributed their DAU drop to “the disruption caused by our redesign”. But after taking some heat, Snap rolled out a redesign of the original redesign in hopes to…

Join us for our next webinar Everything You Need to Know to Combat Influencer Fraud.   When you’re investing in an influencer campaign, you want to know you’re reaching and engaging the audience you intended—not fake followers. But brands often struggle to differentiate genuine engagement from automation, leaving them with little choice but to cross…