Month: January 2016

Snapchat can be used for so much more than scandalous messages, testing out the latest animated lenses and documenting your daily routine. Here is our list of the Top 5 Snapchat accounts that use the platform to make absolute masterpieces…from pop-culture references to turning random strangers into gallery-worthy images, these artists really take it to…

One of the questions we’re constantly asked is, “what should we be posting to Instagram?” Just like any other creator, brands want to know what kind of content gets the best response from their audience. Perhaps the most pertinant question of all is the balance between inspiring posts and product promotion. So today, using Captiv8…

President Obama held his last State of the Union this evening. While Americans were glued to their screens, thousands of people expressed their support (or distaste) for the speech across social media. Take a look at some of the highlights we pulled from our Insights platform… After the introductions and just a few moments into…

Awards season is upon us! The 73rd Golden Globe Awards brought together the who’s who in Hollywood to honor the best performances of the year. While viewership was down 4% this  year (18.5M viewers), we saw a significant spike in not only the amount of content posted but also engagement across Instagram. When analyzing #goldenglobes,…

Happy 2016! Who doesn’t kick off January 1 with a good ol’ promise to yourself (and to your followers) with what will change in the New Year? Whether it’s a gym membership, a promise to reconnect with those that matter most or to keep up that hustle…thousands of people went on Instagram in the past two weeks to share…

The votes are in and the winners were announced at last night’s 2016 People’s Choice Awards. From the obvious fan favorites like Taylor Swift and Ellen DeGeneres (who now holds 17 People’s Choice awards!) to breakout star Priyanka Chopra, the show didn’t disappoint. Of course the team here put our bets on winners in the Digital category…

American Eagle is bringing Instagram to life, fully integrating the channel into its wider branding and marketing efforts. With a healthy mix of diverse content, American Eagle is a great brand for inspiration on how to get the most from Instagram. We looked at @americaneagle’s most engaging posts to drill down into what works for them, and…