Month: August 2017

Earlier this month we shared some of the benefits of partnering with influencers to increase the success of events. But now that we know influencers play a critical role in marketers’ event strategy, it’s worth thinking about how to make use of these individuals before, during and after your event. What are the best practices…

Watch our co-founder, Krishna, on CNBC Fast Money where he shares his thoughts on the future of SNAP and what they need to do to turn things around. Here is what Snap needs to do to survive: Tech investor from CNBC.

More brands are discovering that influencer-driven campaigns are one of their most effective marketing tools. A recent study cited by eMarketer found that consumer engagement with creator-generated marketing content was significantly higher than content created by brands in-house, sometimes by a factor of 100x or more. But as more brands and agencies deploy influencers to boost…

The end of summer marks the beginning of school season for many children and teens. Another group of students that will be heading back to school are young adults who are heading off to college. And whether you’re a newcomer, or a returning college student – these Influencers are helping you stay prepared by giving…

It may still be August, but it’s almost the official start of football season, the time of year when professional, college and high school teams across the country begin their annual face-off on the gridiron. Not surprisingly, football is also a popular marketing opportunity for brands. But as many marketers will admit, sponsorship packages can be…

Fashion has always been an important area of interest for the influencer community. As long ago as 2010, marketers were buzzing about a new group of digital creators showing up at some of the world’s biggest runway shows and fashion weeks, and the community has only continued to grow since then. But as the world…

Influencer marketing is becoming a critical component of branded events for a range of industries. Whether it’s the glitzy runways of New York’s annual Fashion Week, an excuse to hold the world’s biggest “Instameet” at a luxury Dubai hotel, or an opportunity to tap into the excitement of a marquee event like SXSW, more marketers are…

We’re officially in our last month of summer – Hello August! We here at Captiv8 want to help out parents with some summer DIY ideas that can help their kids get ready for the upcoming Back To School Season. Without any further adieu, here are some great creators to follow along as your child heads Back…

The fall TV season is nearly upon us, and with it a slate of new TV shows looking to create audiences and build buzz. But promoting a TV show in the digital age is more complicated than ever before. Although older generations still reliably tune into TV, millennials watch 2.5 times more internet video than television….