Month: March 2018

Millions of pieces of content are released daily on the internet. How do some cut through the crowd and rise to the top and others get lost in the shuffle? What does your audience want to hear and see from your brand? What kind of content should a brand post? What are your competitors posting…

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top potato chips on Instagram. Some key findings: Pringles Comes Out On Top: The stackable chip, owned by Kellogg’s, led the pack with the #1…

March Madness is in full effect! The tournament has always been unpredictable but this year has been especially exciting with tremendous upsets in just the first few games. With basketball on our minds before, during, and after work, it’s only right that we highlight influencers that live and breath basketball! This week’s influencers have a…

We live in an age where social media rules and your voice can be heard with a simple click of a ‘Share’ button. With the use of the all mighty hashtag, these thoughts can become a movement. We have seen this in the most recent years with a multitude of various political and social issues…

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top cruise ships on Instagram. Some key findings: Royal Caribbean Makes Waves: The international giant, named “Best Cruise For the Money” by U.S. News &…

Once upon a time, you could open Instagram and find a chronological timeline of content. During this not too distant past, one could open Instagram during brunch and see photos of fluffy pancakes or pain au chocolat. Cut to present day, the Instagram algorithm has changed to provide users content based on their interaction and…

The luck of the Irish is upon us! With St. Patrick’s Day coming up, don’t forget to wear green and most importantly, eat green food! This holiday is celebrated all over the world, and over the years  many clever ideas to celebrate this festive day have come to fruition. Feeling lucky? Well, you should be,…

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top cereal brands on Instagram. Some key findings: It’s All About the Magic: Marshmallow fan favorite, Lucky Charms, scored the top spot across all three…

Last night the world tuned in to watch Hollywood’s most prestigious award ceremony: The Academy Awards, more commonly known as the Oscars. While Jimmy Kimmel led the laughs and “The Shape of Water” gathered numerous awards, Instagram had its own set of winners for the night. Using Captiv8 to analyze the #oscars hashtag, we gathered…

Instagram consistently ranks among the world’s most popular social media platforms, making it a critical area of interest for consumers, influencers and marketers alike. But the platform’s huge audience (now more than 800 million strong), unique image- and video-focused interface, and special content constraints (like limitations on link-sharing) also add some additional complications. Here a…