Month: February 2018

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Influencer Spotlight: Black History Month

As February is coming to a close, Captiv8 wants to take time to recognize Black History Month. Black History Month was first introduced by African American educators and the Black United Students at Kent University in February 1969. The first celebration of Black History Month took place one year later in 1970 and has become…

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Instagram Influence Report: Jewelers

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top Jewelers on Instagram. Some key findings: Crystal Reigns: One of the largest purveyors of crystal, Swarovski, has the attention of Millennials. Their recent partnerships…

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Influencer Disclosure Guidelines: What Marketers and Creators Need to Know

As the Federal Trade Commission aims to improve transparency in the digital world and social platforms begin to change their algorithms and content controls, marketers must ensure that their efforts comply accordingly with new rules and tools.   Check out our article in Social Media Examiner on how marketers can protect their brands and businesses…

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Stories War Q4: Snapchat Falls Behind

Download the latest report here. Last year Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted in Q1, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. In our Q2 study,…

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Influencer Spotlight: Valentine’s Day DIY & Gifts

Valentine’s Day is right around the corner! Don’t have your gift yet? Or want to do something unique for that special someone? This week we are highlighting Influencers with fun ideas that you can bake, make, create, or buy for your valentine. Valentine’s Day is for everyone, and we have great DIY ideas, as well…

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Instagram Influence Report – Candy Bars

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top candy bar brands on Instagram. Some key findings: Kit Kat Goes Viral: The “Gimme a Break” classic took a new approach last year by bringing…

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Top #SuperBowl Content

Congrats to the Eagles for taking home the Lombardi trophy at Super Bowl LII! Over 100 million people tuned in to root for their favorite team or, perhaps, to watch Justin Timberlake bring sexy back. And while we weren’t lucky enough to snag a selfie with JT, we did keep up with all viral moments…

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