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If your digital brand strategy doesn’t include Instagram, you could be missing out on 500 million (and growing) daily active users. Of those daily Instagram users, at least 80% are following a business they like on Instagram. With users viewing products on Instagram, it creates a great landscape for converting them in to customers. For…

Instagram tips, esports, IGTV & more!

As Back to School season approaches, brand marketers will fight to earn their share of $85.6 billion dollars that will be spent through eCommerce during the season within the US. Back to School season can be competitive for brands who are looking to make a mark and cash in, however partnering with an influencer is…

Check out all the things we are excited about @VidCon 2019!

Influencer Marketing is not a ‘one size fits all’ approach, especially with respect to the age of the brand. To help brands streamline future campaigns, we’ve created an Influencer Marketing Guide where we break down strategies for new and existing brands. In this report, you will learn: Influencer strategies for new brands. Influencer strategies to…

When kicking off an Influencer campaign, there are a lot of moving checklist to-dos throughout all phases of the campaign. To create exceptional branded content, it takes more than just content and an influencer – it requires high attention to details. Influencer marketing campaigns require several stages of planning, including campaign setup and production. There…

With Summer in full force, it brings about the opportunity to create experiential onsite influencer content. Onsite activations are one way to create an immersive experience for audiences, using social to make them feel as though they are a part of the fun. For brands who are looking to run an onsite activation, here are…

Let’s be real: Content is not easy to churn out on the regular. The first few pieces of content to create are exciting, however to maintain a consistent and regular editorial schedule it takes a hefty amount of creativity, planning, and organization. This is why being an Influencer is simply not as easy as it…

Instagram made waves when the company announced they would be testing the removal of “likes” on content beginning with a rollout amongst users in Canada. The goal behind the move would be for IG users to ditch the likes-mentality and re-engage with the app and its users in different ways. Much discussion has been had…

When crafting an Influencer Marketing strategy on Instagram, it’s important to consider which CTA will help achieve your brand goals. Influencer content paired with a CTA is a strong way to showcase results. Depending on whether you’re promoting foot traffic or wanting to increase engagement, there are different features on Instagram that you can utilize…