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Captiv8 influencer marketing
The 2020 Influencer Marketing Trends Recap

2020 proved to be a transformational year across industries, and social media and influencer marketing quickly adapted accordingly. Drastic changes in lifestyle and values due to events such as the ongoing COVID-19 global pandemic and response and with tense moments of racial division and a much-talked about election year, called for a shift in the…

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How Talent Agencies Manage Influencer Campaigns

An influencer’s winning skill is creating amazing content. That’s why many creators choose to work with talent agencies— so they can get the best deals, negotiate the most attractive terms, and receive payments in a safe and secure way, all without having to detract from their top priority, content generation. At Captiv8, we understand the…

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How to Flawlessly Schedule Influencer Marketing Content

When planning for influencer campaigns, marketers and agencies have had to juggle between multiple spreadsheets, contract documents, and email threads to execute and activate an influencer. There has not historically been an easy way to marry all of these pieces of data into a single workflow, until now. The latest release supports flawless scheduling for…

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2020 presidential race social data report
2020 Presidential Race: Social Election Report

The 2016 changed the way social media was used by presidential candidates showing the true magnitude of social as a channel. In a way that was unorthodox, candidates began using their social channels as an extension of their voice on the campaign trail. As the 2020 campaign is less than two weeks away, we’ve put…

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How to Conduct Instantaneous Research for Cross-Channel Social Media Posts

Searching for posts on social platforms has historically been limited to a single social platform for each search. You are further restricted to the platform’s proprietary search engines that have little to no filters for narrowing down the results. With Captiv8, this is no longer an issue. For brands and agencies looking for creative inspiration…

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Captiv8 European Expansion Influencer Marketing
Captiv8 Launches European Expansion & Adds to Leadership Team

The Captiv8 team is thrilled to announce plans for expansion into the EMEA region, which will further strengthen the company’s presence and partnerships within key regions throughout Europe. With prime focus on growth, Captiv8 adds two key additions to the team to build upon ongoing success. The team celebrates the two latest additions: Saeyoung Cho,…

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Halloween Influencer Marketing Ideas
[Download] Halloween Influencer Marketing Infographic

Spooky SZN has arrived. We’ve put together Halloween Influencer Marketing ideas in a convenient infographic to arm you with analytics that matter. Please download the Halloween Social Marketing Trends Infographic below! In 2019, Halloween spending exceeded $8.8 billion across categories such as candy, costumes, themed decor, and more. As we adjust to the new normal…

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7 Key Strategies for Influencer Marketing During the Holiday Season

With the holiday season coming up, brands are all looking to boost their sales and visibility through influencer marketing campaigns. While collaborating with an influencer has always been a great way to introduce your brand to new audiences, the current state of our society calls for new and improved strategies to match the unique situation…

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How to Grow Influencer Campaign Reach by 3 to 10x with Promoted Posts

For today’s digital marketers, organic reach is becoming more and more challenging. There has been a gradual decrease in organic reach on several social media platforms, and that trend is likely going to continue as these publishers look to monetize the content on their platforms. As of late 2019, the average reach for Facebook posts…

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Influencer Marketing Trends that will Dominate Fall 2020

As the Fall season emerges, we will begin to see influencer content display a shift to reflect the new season. Previously, the focus during this season has been pre-holiday, fall fashion, and winter-related sponsored content. In 2020, we have seen trends reflect virtual, unfiltered content which provides a holistic view of both current events and…

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