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How to Execute Creator Payments at Scale
Let’s say you just completed a test campaign with social media influencers on Instagram, and the campaign produced a huge…Continue Reading -
Best Practices for Gifting Products to Influencers
Product seeding is the word-of-mouth strategy of gifting products to influencers to encourage them to share your product with their…Continue Reading -
How to Execute Strategic Affiliate Offers with Influencers
When launching or maintaining an affiliate program, staying on top of negotiating, setting up, and tracking all of the various…Continue Reading -
How to Save Time with Content Approvals
When scaling affiliate campaigns, there comes a point when it is no longer feasible to review all of the UGC…Continue Reading -
How to Scale Direct Response Influencer Campaigns with Granular Reporting
When looking to scale direct response influencer campaigns, it can be difficult to analyze every factor. Between social channels, creators,…Continue Reading -
Identify Authentic Influencers That Love Your Brand Through Captiv8’s Shopify Integration
A SocialMediaToday study found that 90% of consumers surveyed said that authenticity is important when deciding which brands they like…Continue Reading -
This Satirical TikToker is Generating Millions of Dollars in EMV for World-Renowned Brands
Satirical TikToker, Emily Zugay’s latest series has caught the attention of millions including some of the world’s most renowned brands.…Continue Reading -
Harnessing the Power of TikTok’s New Social Commerce Features to Boost Sales through Influencer Content
In 2021, Insider Intelligence projected US social commerce sales to rise by 35.8% to $36.62 billion. This was before one…Continue Reading -
How Charli D’Amelio & Addison Rae are Bringing Their TikTok Superstardom to Streaming Giants Netflix & Hulu
Charli D’Amelio and Addison Rae are essentially TikTok royalty as the two combine for over 200 million TikTok followers. D’Amelio…Continue Reading -
How to Access First-Party Creator Insights Through the TikTok Creator Marketplace
Officially live today, the TCM allows creators to authenticate their TikTok handle into the marketplace to get discovered more easily…Continue Reading