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E.l.f. Cosmetics: The First Branded Hashtag Challenge On Tik Tok

TikTok has officially taken over. From TikTok clubs in high schools to celebrities embracing the platform, the hottest social media platform for Gen Z is now being used by the masses.  As brands are always looking to see how they can be part of social media platforms where their consumers spend their time, it is…

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It’s Fall Y’all: 3 Influencer Trends

It’s Fall Y’all! Fall is upon us, and beyond it being sweater weather, it’s the time that influencers go wild for all things Fall.  With each season having specific influencer content that their community looks forward to, it’s no surprise that Fall comes in strong. Here are three ways that influencers embrace Fall. Apple PickingEveryone…

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Recap Part II: 10 Quotes from Sylo’s Fraudnomics Summit

Media agencies, brands, influencers, talent agencies, publishers, investors, influencer marketing platforms and industry partners all gathered together last week for Sylo’s Fraudnomics Summit.  The conference covered the most compelling and all-consuming issue in influencer marketing: fraud. You see it in the news almost daily now: from influencers buying followers to imposters posing as prominent creators,…

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4 Takeaways From Create & Cultivate San Francisco Conference

Amongst millennial pink and Instagrammable walls lies a conference full of impact and advice. Described by CEO Jacyln Johnson, Create & Cultivate Conference aims to inspire, educate, and enlighten women about entrepreneurship, advancing your career, growing your brand, female financial literacy, and content and social media marketing.  With this ethos in place, the conference has…

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Ads That Work, Proven by Science: Part I of Fraudnomics Summit Recap

“Interact with people. Spend quality time with others. PEOPLE FIRST, and CONTENT SECOND”; was the social media advice Dr. Carmen Simon, founder of Memzy – a company that is dedicated to stimuli’s impact on the brain, shared Wednesday afternoon at the Fraudanomics conference. Cliché images cause people to actively try and forget the stimuli.  It’s…

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