Captiv8 Resources
Get up to speed on this ever-changing
landscape.
-
e.l.f. Beauty’s $1B Acquisition of Rhode: What It Signals for Creator-Led Brands
In one of the most buzz-worthy moves in beauty this year, e.l.f. Beauty announced plans to acquire Hailey Bieber’s skincare…Continue Reading -
Cracking the Code on Gen Alpha: What Marketers Need to Know
As Gen Alpha begins to shape the future of digital culture, brands are rushing to understand how to authentically and…Continue Reading -
Despite Headlines, TikTok is Confident in Its Future
A recent New York Times article, TikTok, Facing a U.S. Ban, Tells Advertisers: We’re Here and Confident, explored advertiser reactions to new U.S. legislation…Continue Reading -
The Creator-Led Shift in Beauty Marketing
The beauty industry is experiencing a transformation, and creators are at the heart of it. From viral product reviews to…Continue Reading -
What’s Shaping Influencer Marketing in 2025
As influencer marketing matures, 2025 is shaping up to be a year of evolution across how creators operate, how brands…Continue Reading -
Your Affiliate Playbook: Best Practices to Drive Performance and Maximize ROI
Affiliate marketing is one of the most powerful growth levers for brands today, helping drive measurable revenue and deeper audience…Continue Reading -
Who is Ashton Hall? Everything You Need to Know About the Viral Morning Routine Trend
Social media has always loved a good morning routine. Social media’s latest viral routine comes to us from fitness creator…Continue Reading -
The Evolution of the YouTube Beauty Community: What It Means for Influencer Marketing
The influencer marketing landscape is always evolving, and few spaces have seen more transformation than the YouTube beauty community. A…Continue Reading -
5 Key Influencer Marketing Trends to Watch in 2025
The influencer marketing industry continues to evolve, and staying ahead of emerging trends is crucial for brands looking to maximize…Continue Reading -
Social Media Analysis: Dunkin’ Teams Up with The Traitors USA Cast for a Unique Campaign
Dunkin’ is no stranger to innovative marketing strategies, and the brand’s recent campaign with The Traitors USA cast marks another…Continue Reading
Our solutions experts will be in touch soon!
Sign up as a Creator or Talent Manager
Select the option that best describes your role.