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Influencer Disclosure Guidelines: What Marketers and Creators Need to Know

As the Federal Trade Commission aims to improve transparency in the digital world and social platforms begin to change their algorithms and content controls, marketers must ensure that their efforts comply accordingly with new rules and tools.   Check out our article in Social Media Examiner on how marketers can protect their brands and businesses…

Stories War Q4: Snapchat Falls Behind

Download the latest report here. Last year Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted in Q1, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. In our Q2 study,…

Influencer Spotlight: Valentine’s Day DIY & Gifts

Valentine’s Day is right around the corner! Don’t have your gift yet? Or want to do something unique for that special someone? This week we are highlighting Influencers with fun ideas that you can bake, make, create, or buy for your valentine. Valentine’s Day is for everyone, and we have great DIY ideas, as well…

Instagram Influence Report – Candy Bars

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top candy bar brands on Instagram. Some key findings: Kit Kat Goes Viral: The “Gimme a Break” classic took a new approach last year by bringing…

Top #SuperBowl Content

Congrats to the Eagles for taking home the Lombardi trophy at Super Bowl LII! Over 100 million people tuned in to root for their favorite team or, perhaps, to watch Justin Timberlake bring sexy back. And while we weren’t lucky enough to snag a selfie with JT, we did keep up with all viral moments…

The Top #Grammys Instagram Posts

This years Grammy Awards were held in New York City for the first time in 15 years – and the Big Apple did not disappoint! Along with moving performances and widespread support of the Time’s Up movement, the night featured many collaborations between brands, social influencers, and mainstream celebrities. Using Captiv8 to analyze the #grammys…

Instagram Influence Report – Vodka

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top vodka brands on Instagram. Some key findings: Ciroc Takes the Lead – The French, grape derived, liquor scored #1 across the board. It’s well…

Three Strategies to Understand the Impact of Influencers on Social Commerce

Today’s influencer campaigns are no longer just about building awareness. As we explained in a blog post earlier this fall, a growing number of marketers are using creators to help impact all stages of the marketing “purchase funnel,” including sales. But what are the best platforms for encouraging purchases? Are there specific product categories that…

Instagram Influence Report – Athletic Apparel

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top athletic apparel brands on Instagram. Some key findings: Nike is first place in posts and engagement – it’s probably no surprise to find that athletic brand Nike…

Three Predictions for 2018

2017’s social media and influencer landscape has seen plenty of change. Between the ongoing battle for users and advertisers with Snapchat against Instagram, the controversy surrounding Pepsi’s Kendall Jenner ad or numerous new platform changes and feature rollouts, there’s been lots of news for marketers. But what will 2018 have in store for the world of social content,…

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