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Instagram made waves when the company announced they would be testing the removal of “likes” on content beginning with a rollout amongst users in Canada. The goal behind the move would be for IG users to ditch the likes-mentality and re-engage with the app and its users in different ways. Much discussion has been had…

When crafting an Influencer Marketing strategy on Instagram, it’s important to consider which CTA will help achieve your brand goals. Influencer content paired with a CTA is a strong way to showcase results. Depending on whether you’re promoting foot traffic or wanting to increase engagement, there are different features on Instagram that you can utilize…

As part of the team behind The Influencer Marketing Council (IMC), we are very excited to announce the release of the group’s first set of industry best practices and guidelines. Today leaders from Clorox, Publicis Media, Initiative, Horizon Media, Saatchi & Saatchi Wellness, Haworth, Havas Media, Lippe Taylor, StubHub, Abrams Artists Agency and Captiv8 released…

As new trends constantly emerge in the social media space, Captiv8 works to produce high-quality content that is both relevant and interesting to audiences. So with that, we decided to conduct a study to analyze new and emerging trends in Influencer Marketing. The results of this study were found by pulling a sample set of…

Branded content comes in many different formats. Whether it’s a fun carousel feature, showing 4 different outfits and looks that a fashion Influencer styles for different body types or a compelling video with an empowering message – brands and Influencers make great traditional branded content. But as the market grows and evolves, brands compete for…

On May 11th, Captiv8 was honored to receive the coveted 2019 TiE50 award! This awards competition, now in its tenth year, is a program of TiEcon, the world’s largest conference for tech entrepreneurs. “TiE50 has become a global brand and this year we screened entries from all over the world and from a very diverse…

By now, marketers are aware of the impact of Influencer Marketing within the customer journey. 79% of people in the United States have social profiles, and an estimated 2.34 billion (and growing daily) people are global social media users. Since the population spends a healthy amount of time on social media, it’s safe to assume…

Its official: As we shared in January, beta access to Creator Profiles will be given to Influencers with substantial social followings in order to better understand their presence on the platform. Creator Profiles will provide Influencers with access to their Instagram social metrics. Here are 3 things you should know about Creator Profiles and Instagram…

Influencers are killing it. In 2019, marketers will spend $129.34 billion on digital ads creating even more budget for Influencer Marketing. With that type of money on the table, it’s important that Influencers deliver quality content to brands. This ultimately boils down an enticing and interesting creative brand strategy. Here are a few creative content…

Coachella, once an underground music experience, over the years has transformed into a mainstream event drawing over 750,000 attendees in the last few years. The mere mention of “Coachella” brings to mind flower crowns and a festival that’s splashed across social media. This makes Coachella an excellent option for brands who want to create experiential…