Blog

How to Use Live-Streaming for Influencer Campaigns

In the last year, live video has matured from a novelty into an increasingly important social feature. Nearly every social platform, including Facebook, Instagram, YouTube and Twitter offer some form of live video broadcasting, and as we have seen from past live video campaigns, this form of content can be highly compelling for audiences. Now…

Influencer Spotlight: Halloween

Halloween is just around the corner! With ghosts and ghouls getting ready to go out and scare others there are those always on the hunt for the scariest things to watch and do. Below are a few influencers that can help inspire the scary in you all year round. Exploring with Josh Throughout his world travels, Josh documents his experiences…

Five Reasons to Consider a Social Brand Takeover

Any brand marketer will tell you that building a popular, and highly-engaged, social media account takes a lot of work. There’s decisions to be made about how to create compelling content, how to best interact with fans and customers and how to ensure the brand’s messages are communicated in an engaging way. While there’s no…

Three Influencer Approaches for Finance Brands

Influencer marketing is gaining popularity with all sorts of industries, from fashion to travel to CPG and beyond. But it’s not just lifestyle sectors that are using influencers: increasingly, even highly-regulated industries like financial services, that once shied away from social media, are catching on to the benefits of creator-driven campaigns. One reason for this…

Report: A Marketers’ Guide to Location Data in Influencer Campaigns

The world has gone mobile crazy; we’re only starting to realize its full potential. This applies in particular when it comes to location data. Even though location is often considered a navigation tool associated with Google Maps, many of the world’s most popular social media platforms are incorporating location features as well. Download our latest…

How to Leverage Instagram’s New Polls Feature

This week Instagram launched a new feature for its popular Stories product, a feature which allows users to easily poll their friends and followers. While the feature is designed with all Instagram users in mind, this new interactive feature has lots of potential for marketers. How might a marketer incorporate Instagram’s new Stories poll feature into a…

Influencer Spotlight: World Animal Day

On October 4th, 2017, World Animal Day will be celebrated across the globe to help promote the health and wellness of all animals. This day also sheds light on how many animals need good homes and loving owners. It is up to us to improve the welfare standards around the globe for animals. Below are a few…

Creators: the New Face of Online Comedy

Comedians and media have always been great companions, whether they’re appearing in movies, TV shows, or even in advertising. But thanks to the rapid rise of social media, a new class of digital-focused comedians is making a name for themselves, creating “bite-size” comedy content for platforms like YouTube, Snapchat, Instagram, Twitter and Facebook. It’s not just the…

Influencer Spotlight: Fall Fashion

As of last week, global fashionistas, designers, and celebrities were hanging out in the Big Apple –  New York City, for the world famous New York Fashion Week. Although they were preparing for 2018 Spring and Summer showcases, we wanted to put a spotlight on fall fashion for the upcoming season and point you in the…

Tips for a Successful Holiday-Themed Influencer Campaign

Summer and Labor Day are behind us, which means the annual buying and marketing extravaganza of the holiday season is closer than you think. As many marketers already recognize, the season is a critical marketing period for many industries. Consumers increase their expenditures for holiday gifts and entertaining, and marketers ramp up their own messaging…

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