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An Intro to Influencer Marketing for CPG Brands

By now, most marketers are aware of the growing interest, marketing dollars and success attributed to the discipline of influencer marketing. But as influencer marketing grows in popularity, and more brands take an increasingly sophisticated approach to the practice, many executives are rightfully asking how this increasingly popular marketing discipline applies to their specific industry or…

Influencer Marketing Council

Today the Influencer Marketing Council (IMC) officially launched! We teamed up with Rich LeFurgy (co-founder of SFBIG and the founding chairman of the IAB), to form the IMC to establish guidelines and best practices for the industry. As more and more brand marketers shift dollars from traditional and digital budgets to influencer marketing, the need for…

Why Transparency is Critical to the Future of Influencer Campaigns

This week, Instagram announced a new product feature to better identify sponsored posts, making it more clear to users when a piece of content was paid for by a brand partner. Instagram is already one of the most popular platforms for sponsored creator campaigns, but also a community where it can be difficult to distinguish…

Influencer Spotlight: #Ballislife

With The NBA Finals just wrapped up, we here at Captiv8 wanted to help fill your upcoming Basketball void that may arise. In this week’s highlight, we will be featuring four influencers who have dedicated their lives to the game of basketball. Grayson “Professor” Boucher Grayson “The Professor” Boucher is an American streetball player and actor….

Influencer Spotlight: Father’s Day

With father’s day approaching this weekend, we here at Captiv8 want to help highlight all the rad dads making awesome online content. Dads can handle it all, so this week we’ll be featuring dads who are a cook, singer, and an animator! Daniel Hashimoto, dad to the “Action Movie Kid” is a visual effects animator….

How Marketers are Evolving Their Influencer Strategies in 2017

Over the past several years, we’ve seen plenty of evidence of the growing popularity of influencer campaigns. eMarketer reports that 48% of brands are planning to increase their budgets on the practice in 2017, while interest in the practice has soared in Google searches, suggesting growing interest both from consumers and marketers. But all this…

Influencer Marketing 101: Measuring Success

Welcome back to Captiv8’s multi-part series on the basics of influencer marketing. Our team spends a lot of time thinking about the strategies and news stories impacting the discipline of influencer marketing. But for those who are new to the discipline there are likely some fundamental questions that often go unanswered. What is “influencer” marketing? How do…

Influencer Marketing for the Luxury Travel Segment

As influencer marketing has grown more popular across a range of industries, even traditional holdouts like the luxury segment are getting more active testing creator-driven campaigns. One segment where this is increasingly the case is for marketing luxury products like travel, where the growing demand for social media content, combined with the more accessible/aspirational nature of creator…

Campaign Spotlight: Creators Celebrate M&M’s New Flavor

M&M’s is already one of the world’s best-loved candy brands. In recent years, this instantly-recognizable chocolate purveyor has been looking for new ways to expand its product offering and create new levels of excitement among consumers, a goal which has led to the creation of all sorts of new M&M product extensions and flavors. In…

Influencer Spotlight: Mother’s Day

With Mother’s Day this Sunday we here at Captiv8 want to make sure you have a present for the most important person in your life. In this week’s Influencer spotlight we will be featuring four influencers who can help you create your own mothers day present. Rosanna Pansino Rosanna Pansino is an American YouTuber who is most…

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