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Influencer Marketing for Fitness, Health, and Wellness Brands

The health, wellness, and fitness industries are thriving on social right now – from fad diets to digitalized workout classes or nutritional tips, this content is all the new rage. With almost 300 million posts on Instagram with #fitness, health and fitness convos are saturating our feeds. But, with all of the health & fitness…

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Pinterest Captiv8 Influencer marketing
Why Influencer Marketing on Pinterest is a Must

Long before succulents and Millennial Pink were a thing, there stood an inspiration-filled platform that aggregated visual content (Images, Videos, GIFs), made available for users to sift through. Users had pinboards where they could house content centered around their dream destination wedding or DIY baby shower centerpieces. Pinterest is where inspiration happens. Ben Silbermann, a…

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Influencer Spotlight: Photographers

Behind every great picture lives a great photographer. These Influencers are great both behind and in front of the camera and all four of them have something unique and different to share about photography. Whether you want the more technical side or the unbelievable travel shots, these Influencers have it all! Peter McKinnon Name: Peter…

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Best Practices for Successful Video Interviews

Video is an attractive format for brand marketers. According to Nielsen, in Q2 2018, marketers were reporting video ad completion rates of 83%. One particular video format that brand marketers should leverage are Video Interviews.  Video interviews are an engaging, interactive, and easy way to convey long-form messages. Brands can also gain trust by leveraging…

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Influencer Spotlight: Indoor Plants

Indoor plants are currently a growing trend and we have Instagram to thank for that! This spotlight is featuring some of the most beautifully curated Instagram profiles, dedicated to featuring indoor plants. If you are feeling the need to redecorate or spice up your interior, this spotlight is for you. Indoor plants are the perfect…

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miley product placement
Brand Tips for Music Video Product Placement

Product placement is a popular marketing technique, frequently referred to as “integration” in the advertising world, which can lift brand recall, brand recognition, and brand choice leading to increased purchase intent and overall product consideration. The music industry has incorporated this element into their visuals for quite some time, constantly pushing the boundaries of how and where…

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Wargaming Selects Captiv8 as their Branded Content Partner

Wargaming Selects Captiv8 as their Branded Content Partner International game developer leverages the Captiv8 platform to drive guaranteed results for campaigns Today, award-winning online game developer and publisher, Wargaming, announced it has selected Captiv8, the largest AI powered branded content platform, to run the strategy and execution of its branded content campaigns through their goal-based…

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Influencer Spotlight: International Cat Day

Did you know: International Cat Day was on August 8th?! And what better way to celebrate than with some of our favorite cat influencers! Below are some of the cats that have taken the internet by storm and have racked up quite the following on their adorable accounts.   Waffles The Cat Name: Waffles Reach:…

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Why You Shouldn’t Write Off Snapchat

Let’s be honest, the November Snapchat redesign did not go over very well. Even Spiegel admits it, and shared during their Q2 earnings call yesterday that they attributed their DAU drop to “the disruption caused by our redesign”. But after taking some heat, Snap rolled out a redesign of the original redesign in hopes to…

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Webinar: Everything You Need to Know to Combat Influencer Fraud

Join us for our next webinar Everything You Need to Know to Combat Influencer Fraud.   When you’re investing in an influencer campaign, you want to know you’re reaching and engaging the audience you intended—not fake followers. But brands often struggle to differentiate genuine engagement from automation, leaving them with little choice but to cross…

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