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PSL. It’s the acronym that brings life to fall and holiday enthusiasts. The aromatic Pumpkin Spice Latte was initially developed by Starbucks in 2003, and has sold over 350 million units, earning the coveted title of Starbucks’ most popular Holiday drink. This year, Starbucks decided fall hath cometh sooner by unleashing Pumpkin Spice Lattes on…

Interested in learning how to leverage Influencer Marketing to promote your brand within the Auto Industry? Our 2018 Influencer Marketing Auto Report is now available! All auto makers, from Mercedes-Benz to Volkswagen, are including Influencers in their marketing strategies to reach current and new customers. Our report provides all the information you need to help…

Stating the obvious here: The current political climate can best be described as “tense” (to say the least) and instead of complaining – many people are putting their efforts where they matter most: ensuring that voter registration reaches peak engagement. Constant ‘Breaking News’ alerts remind us of the political tension and on November 6, 2018…

Fall is upon us and what better way to spend the season than with warm drinks, pumpkin spice and some great new recipes! These influencers have got you covered with some of the best fall recipes for this season! Rachel Talbott     Name: Rachel Talbott Reach: 1.4M+ Location: Los Angeles, CA Best Known For:…

Tapping directly into a social conversation amongst specified audiences is one reason why influencer marketing is on the rise. An effective influencer-brand campaign occurs when potential customers stands up, pays attention, and are enticed to take the next step of the buyers journey (trying or purchasing a new product/brand). It’s important to understand a key…

2018 holiday sales are projected to grow 15% from 2017, making this holiday season a key event for retailers. And with Millennials and Gen Z consuming the majority of media through a digital-first approach, it’s imperative brands prepare their holiday marketing strategies accordingly. But with so many dollars on the line, developing a social strategy…

Did you know World Tourism Day is September 27th? To celebrate this special day and promote world tourism, we are highlighting some of our favorite travel bloggers, photographers and influencers! These creators spend their lives traveling the world and seeking out the best content they can capture. Check them out below and be sure to…

The health, wellness, and fitness industries are thriving on social right now – from fad diets to digitalized workout classes or nutritional tips, this content is all the new rage. With almost 300 million posts on Instagram with #fitness, health and fitness convos are saturating our feeds. But, with all of the health & fitness…

Long before succulents and Millennial Pink were a thing, there stood an inspiration-filled platform that aggregated visual content (Images, Videos, GIFs), made available for users to sift through. Users had pinboards where they could house content centered around their dream destination wedding or DIY baby shower centerpieces. Pinterest is where inspiration happens. Ben Silbermann, a…

Behind every great picture lives a great photographer. These Influencers are great both behind and in front of the camera and all four of them have something unique and different to share about photography. Whether you want the more technical side or the unbelievable travel shots, these Influencers have it all! Peter McKinnon Name: Peter…