Blog

We are thrilled to announce our Flagship partnership with the University of Arkansas to help enable student-athletes to capitalize on their name, image, and likeness (NIL) on social media. With the upcoming NCAA NIL legislation coming into effect, student-athletes for the first-time-ever will be allowed to benefit from influencer sponsorships. Captiv8 will be offering Razorback…

In today’s digital age that children are growing up with, it’s not uncommon to see or hear about kid creators on social media. For example, Nine-year-old Ryan Kaji was named the highest-paid YouTuber of 2020 by Forbes after accruing over 12.2 billion views and 29.6 million YouTube subscribers! For context, four of Gen Z’s most…

In honor of National Nurses Day, we wanted to place the spotlight on nurse TikTok creators who are helping to provide tips and raise morale among their viewers and fellow colleagues during the many hardships faced in the past year. After coming home from a 12-hour shift at any job, let alone being on the…

The addition of influencers to your affiliate marketing mix can be an invaluable tool for a variety of reasons. As previously stated in How to Amplify Your Affiliate Marketing Strategy with Influencers, we discussed the content, brand awareness, and social proof benefits provided by influencers. Although research from the integrated PR agency, Matter, found that…

Pinterest became the latest platform to launch a creator fund, joining TikTok, Snapchat, and Clubhouse (who recently announced the launch of their creator fund). Pinterest’s payment program is aimed at supporting creators from underrepresented communities. Although Pinterest’s contribution amount of $500K may seem underwhelming in comparison to TikTok’s $200M creator fund or the over $110M…

A few years ago, the question on every brand marketer’s mind was “how do I reach Millennial consumers?” Fast-forward to 2021, and brands are now trying to crack the code on Gen Z. Different from generations past, Gen Z has grown up with social media and formed different buying habits. So, what resonates with this…

This week in influencer marketing news, tune in to the Influencer Marketing Show (IMS) from April 13th to the 15th. Captiv8’s Head of European Operations, Stephanie Hoppe, will be hosting a fireside chat with popular UK-based vlogger, Stef Michalak. Stef is best known for his family YouTube vlogs and his podcast! Having worked with prestigious…

Missed our webinar covering Everything You Want to Know About Clubhouse? No Problem, you can watch the recording on-demand here! Meet the Panel To discuss the hype surrounding Clubhouse, we invited Clubhouse experts to discuss how brands can effectively leverage the app. Our panel of experts included: Kiara Aguillon, Influencer Partnerships Manager at Digital Media…

In honor of National Poetry Month 2021, we believed it was only fitting to highlight Amanda Gorman. While still attending Harvard University in 2017, Gorman became the inaugural National Youth Poet Laureate of the United States of America. Following her reading at the inauguration of Joe Biden, Gorman became the youngest poet to read at…

Addison Rae is receiving backlash after recently appearing on The Tonight Show Starring Jimmy Fallon. Rae performed in a segment where she taught Fallon eight viral TikTok dances. However, the internet was unhappy to find that the creators of these dances were not credited for their contribution to the segment. We wanted to highlight each…