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International Women’s Day 2023: 8 Activists Leading Change to Follow on Social Media Today
In honor of International Women’s Day (IWD) and Women’s History Month 2023, we wanted to place the spotlight on female…Continue Reading -
Understanding Earned Media Value: What It Is and Why It Matters
Earned media value (EMV) is one of the most widely used metrics in evaluating how your company is doing on…Continue Reading -
What is Lemon8? Everything You Need to Know About the New App from ByteDance
It’s rare to see a social platform come along that is an industry and global disrupter like TikTok has been.…Continue Reading -
How to Build a Diverse Influencer Marketing Campaign
Through influencer marketing campaigns, brands have the unique opportunity to tell a story to consumers and share their values. The…Continue Reading -
3 Campaigns to Draw Inspiration from for Black History Month 2023
While Black History Month 2023 is a time of year in which many brands pay close attention to diversity and…Continue Reading -
Everything You Need to Know About the YouTube Shorts Partner Program
Beginning February 1st, 2023, YouTube Shorts is going to begin sharing ad revenue with creators through their YouTube Shorts Partner…Continue Reading -
Which College Football Players in the National Championship Game Had the Most Instagram Follower Growth in 2022?
When the 2022 NCAA College Football season began, the two favorites to win the College Football Playoffs were the Alabama…Continue Reading -
Influencer Marketing Trends: Three Trends to Expect in 2023
Since 2016, the influencer marketing industry has grown over 850% from a $1.7B industry to $16.4B! As you begin to plan…Continue Reading -
Lionel Messi Breaks Social Media World Record
On December 18th, 2022, Lionel Messi achieved the greatest victory of his career at the 2022 World Cup Final. After…Continue Reading -
Influencer Outreach Tips: Do’s and Don’ts of Influencer Marketing Recruitment
Influencer outreach and identification have become some of the most time-consuming challenges within the creator marketing industry. To solve influencer…Continue Reading
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