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In honor of Juneteenth, we wanted to place the spotlight on some of the most influential Black creators to follow on social media. Among this list, which in no way encompasses all influential Black creators deserving to be highlighted, are those who have built their platform through activism. These creators are leaders who are continuing…

Instagram kicked off their first-ever Creator Week by announcing their upcoming native affiliate program in the coming months to help creators further monetize the platform. Creator Week was designed as a three-day event to empower creators to continue amplifying their brand, following, and earnings. Coinciding with Creator Week, the Instagram announcement of Affiliate to streamline…

Wednesday, June 16 – Captiv8 is excited to announce we have been shortlisted as finalists for two categories in the upcoming Influencer Marketing Awards (IMAs) – Best Influencer Marketing Platform, and Best Influencer Marketing Technology!  The Influencer Marketing Awards are a program focused on showcasing the top agencies, platforms and recognized leaders within the influencer…

TikTok’s latest trend pays nostalgic homage to the famous transition clips of Cartoon Network’s late-night program, Adult Swim. These transitional clips are known as “bumps”. Although bumps aren’t strictly unique to Adult Swim, the program’s iteration was well-known for its conversational text that ended with the branding “[adult swim]”. Driven by Adult Swim’s tone of…

As Pride Month takes place in June, many brands are activating LGBTQ+ influencers to celebrate and show their support. 2020 was a year that highlighted social activism. To capitalize on the momentum; brands such as DKNY, Saks Fifth Avenue, Kay Jewelers, Adidas, and many more have already begun their Pride Month campaigns with outstanding results….

In order to help brand marketers craft and shape their own influencer marketing campaign KPIs and goals, we’ve created a quick tip sheet. Download the social media metrics for influencer marketing tip sheet to understand how to track influencer marketing campaign success! Ready to launch an influencer marketing campaign that hits these KPIs and goals?…

Captiv8 is proud to share a first-of-its-kind partnership with LiveRamp, a leading data connectivity platform, to help companies utilize their own first-party data, safely and securely, to discover and activate creator partnerships. There’s no better influencer to use in a campaign than one who is already a brand champion and advocate. Historically speaking, identifying authentic…

To kick off Pride Month 2021, we wanted to place the spotlight on LGBTQ+ creators who are role models and outspoken advocates championing the LGBTQ+ community. Among this list, which in no way encompasses all of the top influencers deserving to be mentioned, are those who have built their platform through activism as well as…

As a whole, the E-commerce industry boomed in 2020 with a substantial amount of success driven by affiliate marketing campaigns. E-commerce sales grew 44% from 2019 to 2020 and accounted for 21.3% of all US retail sales, per Digital Commerce 360. With many brands shifting their emphasis away from traditional in-person shopping experiences out of…

In the latest Instagram update, the platform is aiming to assist businesses and creators by providing access to new data. Instagram is now including insights for Reels, Live, and additional metrics within the profile insights tab. However, your account must be set up as a Business or Creator account to gain access to these new…