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In June of 2018, Instagram Stories had earned an estimated 400 million DAUs (daily active users), solidifying it as a top social marketing channel. Brands have taken notice of this, and often incorporate Instagram Stories as part of their Influencer Marketing strategies. And although many brands leverage Stories to create some awesome content, we’re not…

In need of some holiday inspiration? Pinterest has you covered. With no shortage of inspirational content, Pinterest houses 175+ billion pins and counting. If there is a category for which you’re seeking inspo this Holiday season, fret not – Pinterest has a board for that. Here are a few industries that are seeing a whole…

Holiday crafts are a great way to spread holiday cheer, make gifts and have fun with family and friends! The creators and craft channels in this spotlight have all created videos to share some of their favorite holiday crafts to make this year – so grab your craft box and get to creating!  5 Minute…

Creative content forms the foundation of any successful marketing campaign. Whether it’s to answer a question, solving a problem, or purely just to entertain, creative content should serve a purpose. Especially with social audiences consuming content faster than the speed of light. When outlining an Influencer Marketing campaign, it’s important to determine exactly what goal…

Yes, that’s right folks. It’s almost time for comfy sweatpants, turkey, and a whole lot of pumpkin pie. And of course, the holy grail of retail shopping days: Black Friday and Cyber Monday. By now you have surely seen sponsored branded content pop up within your Instagram feed, whether it’s an Influencer you follow or…

In this Influencer Spotlight we’re highlighting some tech focused Content Creators who share unboxing videos, advice and all of their favorite tech items. These videos will help you get your wish list prepared, just in time!  Lewis Hilsenteger (Unbox Therapy) Name: Lewis Hilsenteger Reach: 17.85M+ Location: Los Angeles, CA Best Known For: His unboxing of a variety…

An “Always On” marketing strategy is exactly that – content that is always on, front and center. Always on top of mind through your feeds, at the tip of your favorite Influencers tongue, and of course well-saturated across multiple social platforms. For brands, creating a long-lasting brand ambassadorship program is the ultimate form of Influencer…

With Halloween over and Starbucks releasing its limited edition Holiday Red Cup (yes, you can still enjoy a PSL while supplies still last), one thing is for sure – the Holidays are fast approaching. And you know what that means, cue the retail madness. In 2017, Black Friday eCommerce spend increased 16.9% over the previous…

In brand marketing, micro-influencers represent the concept of quality of reach over quantity of followers. Micro-influencers are a new breed of digital celebrities and can be characterized by their smaller audiences, higher engagement levels, and niche social influence. When compared to influencers with large followings, micro-influencers got lesser likes but outscored traditional influencers in core…

The holiday season is here and there is no such thing as too much holiday decor! If you’re looking for a more hands-on approach to your holiday decor this year, look no further. These four creators have the best holiday decor ideas. From creating the perfect holiday dinner spread to the most festive holiday DIY…