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3 Reasons Why Instagram Checkout Will Switch Up Influencer Marketing

Instagram announced a major update this week: Instagram Checkout will be rolling out to social feeds near you. Checkout will allow users to directly make in-app purchases without being redirected to any 3rd party sites. The new feature is the latest Instagram update that will create a seamless shopping process for users. Checkout will provide…

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Influencer Spotlight: Artists

Art is everywhere you look and these artists help to bring even more incredible art to streets, buildings and galleries everywhere. Check these California based artists out to see each of their incredibly unique styles! Alec Monopoly Name: Alec MonopolyReach: 1M+Location: Los Angeles, CABest Known For: His impressive Monopoly inspired art that is recognizable anywhere…

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Snapchat: Slow & Steady Wins the Race

Last year, Snapchat was written off by many a trade publication. However with its Q4 2018 earnings recap, Snapchat surprised not only Wall Street (stock jumped a surprising 18% after the announcement), but also skeptical brand marketers. Here were some highlights from Snapchat’s last year: After two quarters of losing daily active users, Snap was…

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Shopability on Instagram & Pinterest

We live in a “must-have now” world, where instant gratification is top of mind. Instant gratification even when it comes to a task like shopping. When your favorite social media Influencer is wearing faux camo Spanx leather leggings, available at a discounted price – you need to have them now. Two platforms that are focusing…

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How to Achieve Instant Gratification with Influencer Marketing

We live in a “must have it now” world, where instant gratification reigns supreme. We have access to information, products, and services faster than ever before due to the advancements in internet and technology. To take it one step further, social media brings us even closer to the latest and greatest. This landscape provides ample…

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5 Tips To Create Engaging Live Content

Filming and streaming Live content, means Influencers capturing moments in real time, as they unfold. Platforms like Twitch are seeing immense success with 56,200 live concurrent channels. Live content allows viewers to feel included as if they are a part of the event, alongside their favorite Influencer, creating an immersive experience for all. Along with…

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3 Best Practices for Creative Branded Content

Creative branded content is the heartbeat of a successful Influencer Marketing campaign. And due to the success and ROI of Influencer marketing, brands are increasing Influencer Marketing spend resulting in an influx of creative branded content appearing within our social feeds. So how do brands stand out from the noise of branded content? How do…

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Horizon Media Partners with Captiv8 to Combat Influencer Fraud

First seen on MediaPost, Horizon Media and Captiv8 are taking a stance against fraud. Over the past year, Influencer Marketing fraud has come under much speculation and with much reason. Influencer Fraud leads to millions of wasted marketing dollars, decreasing overall campaign ROI and brand reputation. To solve this problem, Horizon Media and Captiv8 will…

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3 Ways Fyre Festival Proved Influencer Marketing Works

If you haven’t heard of the doomed Fyre Festival by now it’s safe to say you may likely be taking a hiatus from social media, Netflix, and Hulu all at once. Netflix and Hulu both released documentaries around the illusion that was Fyre Festival. In Hulu’s version, you get full access to hear Billy McFarland,…

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Why Influencer Marketing Works

Influencer Marketing is a hot topic of conversation amongst marketers – old school, and new. Does it work? Why does it matter? Isn’t there an influx of sponsored content on the internet? Those who have seen the ROI and results of successful Influencer Marketing campaigns are firm believers, whereas others believe Influencer Marketing is simply…

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