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The 2016 changed the way social media was used by presidential candidates showing the true magnitude of social as a channel. In a way that was unorthodox, candidates began using their social channels as an extension of their voice on the campaign trail. As the 2020 campaign is less than two weeks away, we’ve put…

Searching for posts on social platforms has historically been limited to a single social platform for each search. You are further restricted to the platform’s proprietary search engines that have little to no filters for narrowing down the results. With Captiv8, this is no longer an issue. For brands and agencies looking for creative inspiration…

The Captiv8 team is thrilled to announce plans for expansion into the EMEA region, which will further strengthen the company’s presence and partnerships within key regions throughout Europe. With prime focus on growth, Captiv8 adds two key additions to the team to build upon ongoing success. The team celebrates the two latest additions: Saeyoung Cho,…

Spooky SZN has arrived. We’ve put together Halloween Influencer Marketing ideas in a convenient infographic to arm you with analytics that matter. Please download the Halloween Social Marketing Trends Infographic below! In 2019, Halloween spending exceeded $8.8 billion across categories such as candy, costumes, themed decor, and more. As we adjust to the new normal…

With the holiday season coming up, brands are all looking to boost their sales and visibility through influencer marketing campaigns. While collaborating with an influencer has always been a great way to introduce your brand to new audiences, the current state of our society calls for new and improved strategies to match the unique situation…

For today’s digital marketers, organic reach is becoming more and more challenging. There has been a gradual decrease in organic reach on several social media platforms, and that trend is likely going to continue as these publishers look to monetize the content on their platforms. As of late 2019, the average reach for Facebook posts…

As the Fall season emerges, we will begin to see influencer content display a shift to reflect the new season. Previously, the focus during this season has been pre-holiday, fall fashion, and winter-related sponsored content. In 2020, we have seen trends reflect virtual, unfiltered content which provides a holistic view of both current events and…

The recipients of the TikTok Creator Fund were recently announced, allowing many who weren’t famous before TikTok to continue their passion and work on the app. The fund is just another example of how social platforms are legitimizing content creation as a livelihood and are seeking to help their most popular creators monetize. Let’s dive…

Captiv8 now allows you to pay influencers directly from the platform. Our influencer marketing solution lets you easily send offers, contracts, and now payments, directly to influencers for end-to-end campaign management. Say goodbye to offline spreadsheets with outdated information. Our payments portal comes with built-in budget tracking so you can monitor spend in real time….

2020 marks the year of a presidential election. With the attention to the government and presidency, this year all are encouraged to register. Keeping that in mind, Snapchat is set to launch a full range of election-oriented features focused on promoting and educating young voters to participate. With 69% of US teens saying that they…