Blog

The Met Gala: Social Media Takeover

Once a year Vogue and The Metropolitan Museum of Art in New York City throw an ever famous gathering to raise money for the museum’s Costume Institute. This night is known as The Met Gala. On the first Monday in May each year, a group of the most current influential designers and celebrities gather to…

Influencer Spotlight: Mother’s Day DIY & Gifts

Mother’s Day is just around the corner and what better gift to give than a gift handmade by you! In this week’s Influencer Spotlight we will be highlighting four Influencers who have created 2018 DIY and product gift guides that will help you shop or create the perfect gift this Mother’s Day for your amazing…

3 Tips to Drive Sales with Instagram For Back to School

In 2017, Instagram Stories drew in 300 million daily active users, a number expected to continue to grow in 2018. Instagram Stories are a great way to connect with consumers and give them a personable ‘Behind-The-Scenes’ experience. Here are three ways to use Instagram Stories to beat the competition and drive sales: Fashion Trends: Fashion…

Webinar: Everything You Need to Know About Facebook’s API Change

Recently, Facebook announced major changes for all of their Instagram API partners. While the change was sooner than expected, we value the efforts to increase data and privacy protection for the ecosystem. In preparation for the new API, we hosted a webinar on May 3rd to go over: What happened and why How the change…

ShopTalk 2018. Retail Renaissance. Adaptive Conversational Commerce. Oh My!

By Vishal Gurbuxani, Co-Founder Captiv8 & Brianna Persall, Founder of Wellspace Co. It’s March of 2018 and ShopTalk kicked off their 3rd annual brand, retail, commerce, and technology trade show. The ShopTalk organization continues to multiply the value and size of their conference. This year the show scaled to over 8000+ sponsors, attendees, brands, investors,…

3 Ways to Increase Engagement with Instagram Stories

Whether it’s the perfect flat-lay photo of seasonal red cranberries against a powdery winter backdrop, or an epic photo of a wispy model taking in some sunshine against the colorful backdrop of Positano, Instagram is known for beautiful FOMO-inducing content. While your Instagram feed is chalk full of visual delight, Instagram Stories are where your…

Industry Veteran Joins As Head of Global Sales

We are excited to formally announce the addition of Lynn D’Alessandro as Head of Global Sales & Brand Partnerships. Prior to Captiv8, Lynn ran sales and marketing for Womensforum, recently acquired by VIX, where she developed a full suite of advertising solutions. Lynn was integral in growing the company’s offerings by continuing to meet the…

3 Marketing Trends to Watch for This Back to School Season

It’s time to start preparing for your Back to School campaign. Here are 3 trends to incorporate into your 2018 strategy: Go Live!: With Facebook and Instagram offering a ‘live’ video option, make the most of Influencer interaction by offering a brand activation that feels authentic and unscripted. Whether it’s an Influencer going school shopping…

Instagram Influence Report: Ice Cream

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top store bought ice cream cartons on Instagram. Some key findings: The Health Food Craze: The #1 brand, Halo Top, positions itself as a healthy…

The Value of Brand Ambassadors

Influencer marketing continues to boom and shows no signs of slowing down. As more and more brands turn to influencers for meaningful marketing spend, influencers are flooded with partnership opportunities, and this is where things can get tricky. Most influencers make a living off of content creation and rely on brand deals for income, therefore…

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