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Three Influencer-Driven Content Ideas for Black Friday

Thanksgiving is just around the corner. If you’re a retailer, that means one thing: Black Friday. This annual buying extravaganza, along with its newer e-commerce sibling Cyber Monday, are becoming two of the retail world’s most important annual events. According to the National Retail Federation, this annual shopping and sales day in 2016 was worth an…

Instagram Influence Report – Banks

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining some of the top banks. Some key findings: Wells Fargo has seen a quick rebound on social: Wells Fargo ran into some challenging social media problems in…

Stories War Q3: Instagram Continues To Reign but Gap Lessens

Earlier this year, Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted in Q1, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. Even though creators were evenly split in terms…

Why Snapchat Decided to Start “Paying” Attention to Creators

Snapchat CEO Evan Spiegel had the influencer world talking earlier this month when he announced the platform would start offering “monetization” opportunities to top creators in 2018. Creators will soon have the option to earn ad revenue using the same type of model used on other content platforms like YouTube. What’s the strategy behind Snapchat’s…

An Introduction to the World of Pet Influencers

We spend a lot of time at Captiv8 talking about how brands can partner with some of the world’s best-known creators. But up to now, a lot of our content has focused mostly on humans. The truth is that there’s a “non-human” segment of the creator audience that marketers can no longer ignore: pet influencers….

Instagram Influence Report – Luxury Auto Brands

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have with Instagram users. This week, we’re examining some of social’s top luxury automotive brands. Some Key Findings: Luxury auto is about the “haves” and “have nots” – the top six luxury carmakers have…

Why Apple Picked YouTube Creators to Help Release the iPhone X

Apple’s flagship device, the iPhone, has long been a consumer and media favorite. Each new device release is accompanied by a seemingly endless series of tech and news reviews about the latest features and software updates. But with the release of its newest device, the iPhone X, Apple decided to take a different approach. Instead…

Instagram Influence Report – Soda Brands

Welcome back to our industry benchmark series, a new ongoing research project where we examine the influence brands have within their category across Instagram. This week we’re examining some of social’s top soda brands: Some Key Findings: Coke and Pepsi dominate the competition – Coca-Cola and Pepsi spend billions of dollars each year to reach soda-drinking…

How Marketers Can Use Instagram’s New Live Video Guest Feature

Instagram announced this week that it’s upgrading its popular live video feature in Stories, incorporating the ability for users to add guests to their streaming broadcasts. While the upgrade may not initially seem like that big of a change, it’s great news for marketers and creators, who will have new options to help grow their…

Influencer Spotlight: DIY Costumes

The night is almost upon us boys and ghouls. As Halloween draws near those that do not have a costume are in a frantic rush to throw one together. Check out some top notch creators who are killing it at the dress up game. James Charles James Charles is an amazing makeup artist and beauty…

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