Truth: February did not disappoint with sponsored content. Here are some campaigns we enjoyed: Will Smith for Moncler This is the exact type of sponsored content that does best on Instagram- short and sweet, yet thoroughly engaging and mesmerizing– so much so, that you might have to watch it more than a couple times to…
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True or False: Instagram is planning a feature to roll out reverse-chronological posts. Answer: True-ish. We’ll explain. Last week, Techcrunch shed some spotlight on the recent discovery made by Jane Manchun Wong, a software engineer and developer, who managed to find a new prototype in the Instagram code. This code was later explained by Alexandru…
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The concept of D2C has taken on a whole new meaning with the rise of Influencer Marketing. In a nutshell, influencer marketing is the vehicle in which brands work with influencers to reach their customers and move them down the customer funnel. No matter where a consumer is in the funnel, influencer marketing can help…
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It’s officially 2020, which means a new year and decade of awesome branded content. Here are some of our favorite sponsored pieces of content that helped to kick off the year: The Bucket List Family for U.S. Virgin Islands Kicking it right off, we have this post from the Bucket List Family. It’s not just…
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SuperBowl LIV hasn’t officially commenced yet, but the ads sure have. And this year, brands are taking social channels by storm, creating pre-awareness with teasers for ads that will launch leading up to or on the day of the SuperBowl. With the cost per 30-second commercial being north of $5.6million, brands are finding Influencer Marketing…
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Instagram stories are an authentic way to showcase your brand in a personable manner in front audiences. The many different tools available through Instagram Stories provide fun ways to interact and engage with audiences. Instagram Story “Polls” have become a very popular way for brands to not only get to know their audience but also…
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Between Youtube, Snap, and Pinterest, here is the latest industry news this week to know for your next influencer marketing campaign: Youtube announced yesterday that they are introducing a ‘Made for Kids’ content policy. The news comes from a long time complaint filed with the Federal Trade Commission (FTC) which argued that Youtube was violating…
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“Swipe Up to learn more!” Close to 500 million users view Instagram stories on the daily and of that, 33% of those stories come from brand pages. As the holiday season unfolds, we continue to see more and more Influencers using Instagram swipe-ups as a method to drive holiday engagement. Instagram Stories provide a super…
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Removing likes from the Instagram feed wouldn’t be the end of the world (contrary to the reactions of a few hyperventilating influencers). In fact, as the company extends its like-removal experiment to the U.S., we’re at the cusp of an exciting new world for influencer marketing. Without the distractions of vanity metrics—and the fraud they…
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Attaching branded content to social good can be a great thing, if handled correctly. In a no-filter online era, where lack of authenticity quickly get called out – social good must be handled with tact. Influencers who are promoting social good also run the risk of losing credibility if the cause doesn’t seem or feel…
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