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Influencer Spotlight: Tech Enthusiasts To Follow for Black Friday

Black Friday will be here before we know it and what a great time to buy all things tech! In this Influencer Spotlight we’re highlighting some tech focused Content Creators who share unboxing videos, advice and all of their favorite tech items. These videos will help you get your wish list prepared, just in time…

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How To Create an Always On Influencer Marketing Strategy

An “Always On” marketing strategy is exactly that – content that is always on, front and center. Always on top of mind through your feeds, at the tip of your favorite Influencers tongue, and of course well-saturated across multiple social platforms. For brands, creating a long-lasting brand ambassadorship program is the ultimate form of Influencer…

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5 Holiday Tips for Influencer Marketing Campaigns

With Halloween over and Starbucks releasing its limited edition Holiday Red Cup (yes, you can still enjoy a PSL while supplies still last), one thing is for sure – the Holidays are fast approaching. And you know what that means, cue the retail madness. In 2017, Black Friday eCommerce spend increased 16.9% over the previous…

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3 Reasons Brands Should Partner With Micro-Influencers

In brand marketing, micro-influencers represent the concept of quality of reach over quantity of followers. Micro-influencers are a new breed of digital celebrities and can be characterized by their smaller audiences, higher engagement levels, and niche social influence. When compared to influencers with large followings, micro-influencers got lesser likes but outscored traditional influencers in core…

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Influencer Spotlight: DIY Holiday Decor

The holiday season is here and there is no such thing as too much holiday decor! If you’re looking for a more hands-on approach to your holiday decor this year, look no further. These four creators have the best holiday decor ideas. From creating the perfect holiday dinner spread to the most festive holiday DIY…

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Influencer Power Couples: Why Brands Need to Pay Attention

Michelle & Barack Obama. Victoria & David Beckham. Beyonce & Jay-Z. George & Amal Clooney. Common factor? Power couples. Power couples are found in every industry: politics, sports, music, and now in the Influencer space. Nowadays with 40% of millennials spending more time on their phones than with their friends or family, Influencer Couples are a…

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Influencer Spotlight: Halloween Creators

Halloween is right around the corner and these influencers are sharing the best tips for costumes and makeup!  Whether you’re looking for a DIY costume or you’re more interested in something more elaborate, these girls have got you covered – so look no further for this year’s Halloween inspo! Lauren Riihimaki     Name: Lauren…

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What Brands Can Learn from the PSL Craze

PSL. It’s the acronym that brings life to fall and holiday enthusiasts. The aromatic Pumpkin Spice Latte was initially developed by Starbucks in 2003, and has sold over 350 million units, earning the coveted title of Starbucks’ most popular Holiday drink. This year, Starbucks decided fall hath cometh sooner by unleashing Pumpkin Spice Lattes on…

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Download: Captiv8’s 2018 Influencer Marketing Auto Report

Interested in learning how to leverage Influencer Marketing to promote your brand within the Auto Industry? Our 2018 Influencer Marketing Auto Report is now available! All auto makers, from Mercedes-Benz to Volkswagen, are including Influencers in their marketing strategies to reach current and new customers. Our report provides all the information you need to help…

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Voter Registration: How Snapchat, Instagram, and Taylor Swift Are Changing the Game

Stating the obvious here: The current political climate can best be described as “tense” (to say the least) and instead of complaining – many people are putting their efforts where they matter most: ensuring that voter registration reaches peak engagement. Constant ‘Breaking News’ alerts remind us of the political tension and on November 6, 2018…

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