Comedians and media have always been great companions, whether they’re appearing in movies, TV shows, or even in advertising. But thanks to the rapid rise of social media, a new class of digital-focused comedians is making a name for themselves, creating “bite-size” comedy content for platforms like YouTube, Snapchat, Instagram, Twitter and Facebook. It’s not just the…
As of last week, global fashionistas, designers, and celebrities were hanging out in the Big Apple – New York City, for the world famous New York Fashion Week. Although they were preparing for 2018 Spring and Summer showcases, we wanted to put a spotlight on fall fashion for the upcoming season and point you in the…
Summer and Labor Day are behind us, which means the annual buying and marketing extravaganza of the holiday season is closer than you think. As many marketers already recognize, the season is a critical marketing period for many industries. Consumers increase their expenditures for holiday gifts and entertaining, and marketers ramp up their own messaging…
Earlier this year, Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. Even though creators were evenly split in…
It’s that time of year again folks – yup, Labor Day is here and we here at Captiv8 want to help you celebrate the last Summer hoorah. There is no better way to celebrate Summer than with a family BBQ and so this week we are going to highlight four BBQ influencers whose videos range from…
Earlier this month we shared some of the benefits of partnering with influencers to increase the success of events. But now that we know influencers play a critical role in marketers’ event strategy, it’s worth thinking about how to make use of these individuals before, during and after your event. What are the best practices…
Watch our co-founder, Krishna, on CNBC Fast Money where he shares his thoughts on the future of SNAP and what they need to do to turn things around. Here is what Snap needs to do to survive: Tech investor from CNBC.
More brands are discovering that influencer-driven campaigns are one of their most effective marketing tools. A recent study cited by eMarketer found that consumer engagement with creator-generated marketing content was significantly higher than content created by brands in-house, sometimes by a factor of 100x or more. But as more brands and agencies deploy influencers to boost…
The end of summer marks the beginning of school season for many children and teens. Another group of students that will be heading back to school are young adults who are heading off to college. And whether you’re a newcomer, or a returning college student – these Influencers are helping you stay prepared by giving…
It may still be August, but it’s almost the official start of football season, the time of year when professional, college and high school teams across the country begin their annual face-off on the gridiron. Not surprisingly, football is also a popular marketing opportunity for brands. But as many marketers will admit, sponsorship packages can be…
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