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How the Creator Economy Is Reshaping Marketing in 2025
A recent Forbes article spotlights the seismic impact creators are having on modern marketing. Once considered a niche tactic, influencer…Continue Reading -
The Rise of Faceless Creators: Why Anonymous Content Is Capturing Attention
In a recent article, Digiday unpacked the growing popularity of faceless creators: content creators who are building massive followings without…Continue Reading -
e.l.f. Beauty’s $1B Acquisition of Rhode: What It Signals for Creator-Led Brands
In one of the most buzz-worthy moves in beauty this year, e.l.f. Beauty announced plans to acquire Hailey Bieber’s skincare…Continue Reading -
Cracking the Code on Gen Alpha: What Marketers Need to Know
As Gen Alpha begins to shape the future of digital culture, brands are rushing to understand how to authentically and…Continue Reading -
Despite Headlines, TikTok is Confident in Its Future
A recent New York Times article, TikTok, Facing a U.S. Ban, Tells Advertisers: We’re Here and Confident, explored advertiser reactions to new U.S. legislation…Continue Reading -
The Creator-Led Shift in Beauty Marketing
The beauty industry is experiencing a transformation, and creators are at the heart of it. From viral product reviews to…Continue Reading -
What’s Shaping Influencer Marketing in 2025
As influencer marketing matures, 2025 is shaping up to be a year of evolution across how creators operate, how brands…Continue Reading -
Your Affiliate Playbook: Best Practices to Drive Performance and Maximize ROI
Affiliate marketing is one of the most powerful growth levers for brands today, helping drive measurable revenue and deeper audience…Continue Reading -
Who is Ashton Hall? Everything You Need to Know About the Viral Morning Routine Trend
Social media has always loved a good morning routine. Social media’s latest viral routine comes to us from fitness creator…Continue Reading -
The Evolution of the YouTube Beauty Community: What It Means for Influencer Marketing
The influencer marketing landscape is always evolving, and few spaces have seen more transformation than the YouTube beauty community. A…Continue Reading
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