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Influencer Spotlight: Home Improvement Month

May is National Home Improvement Month, and what better time to start your home renovations than the present! In this Influencer Spotlight, we’ll be looking at four influencers who are all involved in some sort of home improvement this month. Whether planning and building out their own homes or hosting a show to help others…

The Effectiveness of Brand Studies

Brand studies are one of the ways to see how effective your marketing campaigns are. Through metrics including lift, awareness, favorability or possible conversions, a brand study can be one of the most effective ways to measure the success of your campaigns. There are four categories that can be measured: Purchase Intent, Brand Awareness, Competitive…

The Met Gala: Social Media Takeover

Once a year Vogue and The Metropolitan Museum of Art in New York City throw an ever famous gathering to raise money for the museum’s Costume Institute. This night is known as The Met Gala. On the first Monday in May each year, a group of the most current influential designers and celebrities gather to…

Influencer Spotlight: Mother’s Day DIY & Gifts

Mother’s Day is just around the corner and what better gift to give than a gift handmade by you! In this week’s Influencer Spotlight we will be highlighting four Influencers who have created 2018 DIY and product gift guides that will help you shop or create the perfect gift this Mother’s Day for your amazing…

3 Tips to Drive Sales with Instagram For Back to School

In 2017, Instagram Stories drew in 300 million daily active users, a number expected to continue to grow in 2018. Instagram Stories are a great way to connect with consumers and give them a personable ‘Behind-The-Scenes’ experience. Here are three ways to use Instagram Stories to beat the competition and drive sales: Fashion Trends: Fashion…

Webinar: Everything You Need to Know About Facebook’s API Change

Recently, Facebook announced major changes for all of their Instagram API partners. While the change was sooner than expected, we value the efforts to increase data and privacy protection for the ecosystem. In preparation for the new API, we hosted a webinar on May 3rd to go over: What happened and why How the change…

ShopTalk 2018. Retail Renaissance. Adaptive Conversational Commerce. Oh My!

By Vishal Gurbuxani, Co-Founder Captiv8 & Brianna Persall, Founder of Wellspace Co. It’s March of 2018 and ShopTalk kicked off their 3rd annual brand, retail, commerce, and technology trade show. The ShopTalk organization continues to multiply the value and size of their conference. This year the show scaled to over 8000+ sponsors, attendees, brands, investors,…

3 Ways to Increase Engagement with Instagram Stories

Whether it’s the perfect flat-lay photo of seasonal red cranberries against a powdery winter backdrop, or an epic photo of a wispy model taking in some sunshine against the colorful backdrop of Positano, Instagram is known for beautiful FOMO-inducing content. While your Instagram feed is chalk full of visual delight, Instagram Stories are where your…

Industry Veteran Joins As Head of Global Sales

We are excited to formally announce the addition of Lynn D’Alessandro as Head of Global Sales & Brand Partnerships. Prior to Captiv8, Lynn ran sales and marketing for Womensforum, recently acquired by VIX, where she developed a full suite of advertising solutions. Lynn was integral in growing the company’s offerings by continuing to meet the…

3 Marketing Trends to Watch for This Back to School Season

It’s time to start preparing for your Back to School campaign. Here are 3 trends to incorporate into your 2018 strategy: Go Live!: With Facebook and Instagram offering a ‘live’ video option, make the most of Influencer interaction by offering a brand activation that feels authentic and unscripted. Whether it’s an Influencer going school shopping…

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