Tag: social media

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twitch influencer marketing captiv8 branded content brand strategy
Tell Me About Twitch

If you’re fluent in social media, chances are you are aware of Twitch. If not, no need to fret – this blog post will provide an overview of the platform and why it’s great for Influencer Marketing. What’s Twitch? Twitch is a social platform where users can host their own live streams and can follow…

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3 Reasons Why Influencer Marketing is Valuable In a “Like-less” World

Instagram made waves when the company announced they would be testing the removal of “likes” on content beginning with a rollout amongst users in Canada. The goal behind the move would be for IG users to ditch the likes-mentality and re-engage with the app and its users in different ways. Much discussion has been had…

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Shopability on Instagram & Pinterest

We live in a “must-have now” world, where instant gratification is top of mind. Instant gratification even when it comes to a task like shopping. When your favorite social media Influencer is wearing faux camo Spanx leather leggings, available at a discounted price – you need to have them now. Two platforms that are focusing…

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Instagram, Spectacles, and the Future of Snapchat

Snapchat and Instagram are increasingly locked in a competition to get more consumers, creators, and advertisers using their platform. Who will prevail? (AdamPrzezdziek, Flickr) Last week, we took a closer look at Instagram’s new carousel feature as we examined the opportunities it offers to brands and creators looking to drive engagement. But it’s hard to…

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