Month: May 2021

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Captiv8 Collegiate
Influencer Sponsorships: Captiv8 Announces Flagship Partnership with the University of Arkansas for NCAA NIL Education

We are thrilled to announce our Flagship partnership with the University of Arkansas to help enable student-athletes to capitalize on their name, image, and likeness (NIL) on social media. With the upcoming NCAA NIL legislation coming into effect, student-athletes for the first-time-ever will be allowed to benefit from influencer sponsorships. Captiv8 will be offering Razorback…

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Instagram for Kids
Influencer Marketing News: Facebook Announces Instagram for Kids

In today’s digital age that children are growing up with, it’s not uncommon to see or hear about kid creators on social media. For example, Nine-year-old Ryan Kaji was named the highest-paid YouTuber of 2020 by Forbes after accruing over 12.2 billion views and 29.6 million YouTube subscribers! For context, four of Gen Z’s most…

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National Nurses Day
TikTok Influencer Marketing: National Nurses Day Creator Spotlight

In honor of National Nurses Day, we wanted to place the spotlight on nurse TikTok creators who are helping to provide tips and raise morale among their viewers and fellow colleagues during the many hardships faced in the past year. After coming home from a 12-hour shift at any job, let alone being on the…

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Affiliate Marketing Program
How to Measure Influencer Success in an Affiliate Marketing Program

The addition of influencers to your affiliate marketing mix can be an invaluable tool for a variety of reasons. As previously stated in How to Amplify Your Affiliate Marketing Strategy with Influencers, we discussed the content, brand awareness, and social proof benefits provided by influencers. Although research from the integrated PR agency, Matter, found that…

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