Month: January 2019

Influencer Marketing is a hot topic of conversation amongst marketers – old school, and new. Does it work? Why does it matter? Isn’t there an influx of sponsored content on the internet? Those who have seen the ROI and results of successful Influencer Marketing campaigns are firm believers, whereas others believe Influencer Marketing is simply…

Do you ever find yourself getting bored while making a meal? Well next time you need some inspiration or an idea for a new fun take on meal time – check out these incredibly talented food artists! Naturally Jo Name: Naturally Jo Reach: 1.45M+ Location: Lima, Peru Best Known For: Her adorable Instagram feed featuring an…

Pssst.. did you hear about the 3 new Instagram features mentioned during the 2018 holidays? If not, here is a quick overview of each feature: 1)    Countdown in Stories: This new Instagram feature is rather self-explanatory. Instagram Stories has added a countdown feature to its array of Instagram Story stickers/widgets. Within the menu of stickers,…

Influencer campaigns are more than your favorite fashion Influencer donning a designer label jacket, accompanied with the hashtag #ad. Influencer marketing campaigns are crafted with a single goal: to achieve brand objectives or KPIs. Brand KPIs are distinct to each campaign and brand. They can differ based on anything from the target audience, to the…

The New Year is here and there’s no better time to get your resolutions in line than the present! Check out these Influencers if you need inspiration + ideas for healthy hacks, fun workouts or beauty tips to bring in the new year. You can also find some great tips to help stay motivated throughout…

Happy 2019! This year we’ve compiled 3 overarching ways or tips to help you stay organized with your Influencer Campaign. Though there are many strategic steps to create an effective Influencer Marketing campaign, the tips we recommend are designed to help you have an organized experience while working through an Influencer campaign. Be Transparent About…