10 Beauty Influencers To Inspire Your Everyday Look

From makeup experts to skincare gurus, beauty influencers wield their expertise across various platforms, captivating audiences with their transformative tutorials and product recommendations. They also possess considerable power in shaping consumer preferences and purchasing decisions within the beauty industry. In fact, 74% of Gen Z shoppers and 66% of Millenials say they are swayed to purchase beauty products by influencers they follow. In light of recognizing the vibrant world of beauty influencers, we aim to celebrate the impact they’ve made on the global beauty community. Let’s discover the faces behind the brushes, as we spotlight 10 captivating beauty influencers and their influence on beauty culture.

The Rise Of The Beauty Community

The beauty industry has undergone a remarkable evolution in recent years. What began with longer, in-depth tutorials on platforms like YouTube has transformed into bite-sized, visually captivating content on Instagram and TikTok. This shift has democratized beauty expertise, allowing influencers of all backgrounds to share their unique perspectives and techniques with global audiences. As a result, beauty shoppers increasingly turn to these influencers as trusted guides in navigating the numerous products available in the market. 52% of beauty shoppers say they trust the influencers they’re loyal to no matter what their follower account is, indicating the impact beauty influencers can have on purchasing decisions. With their authentic reviews, expert tips, and relatable content, beauty influencers have become sources of inspiration for consumers seeking to enhance their beauty routines and discover new products that align with their needs and preferences.

10 Beauty Influencers to Follow Today

1. Monet McMichael

Instagram: 1.2M Followers
TikTok: 3.8M Followers

Known for her vibrant personality, Monet McMichael has utilized her platforms to empower fellow makeup users. Monet is known for her GRWM videos where she shares about her day, suggests different products to her audience, and creates an online jam session to encourage her audience to find the small joys in getting ready.

2. Jacquelyn Mengel

Instagram: 11.4K Followers
TikTok: 148.3K Followers

Based in Florida, Jacquelyn Mengal’s feed serves as your one-stop shop for beauty product suggestions, fashion looks, and Amazon storefront lists. Jacquelyn provides her audience with in-depth product reviews and how she utilizes said products in her everyday routines.

3. Lexus Perez

Instagram: 48.2K Followers
TikTok: 38.1K Followers

Lexus Perez has all the beauty product reviews you can think of. If you are looking for products to add to your makeup routine Lexus’ feed is for you. From unboxing PR packages to taking her audience through her experiences attending beauty-related events, Lexus puts it all on the table.

4. Jackie Aina

Instagram: 1.9M Followers
TikTok: 2.9M Followers

Admired for her luxurious lifestyle and product choices, Jackie Aina shares all her favorite products with her audience. In addition to her recommendations, she recently launched her own brand FORVR Mood which retails fragrances and candles. As a black woman, she also encourages other black women to follow their passion and achieve their goals.

5. Arnell Armon

Instagram: 694K Followers
TikTok: 289.4K Followers

Arnell Armon does it all within the beauty industry. If you are looking for reviews on nail, shower, makeup products, or skincare products, chances are you can find a reliable review on Arnell’s page. Arnell has grown her platform on social media through her authentic content.

6. Adrián Ríos

Instagram: 109K Followers
TikTok: 196.4K Followers

As a man with a love for makeup, Adrián Ríos aims to break the stereotype that makeup is only for women. His platform gives men tips on how to achieve different styles of makeup while working with male features. He has amassed a following through his comedic charm and authenticity.

7. Lauren Elizabeth

Instagram: 63.2K Followers 
TikTok: 106.9K Followers

A makeup artist based in Houston, Lauren Elizabeth has made her feed the hub for tips, tricks, and product reviews. With a glimpse into her life with her clients and her “PR Unboxing” videos Lauren always attempts to create authentic content that resonates with her audience.

8. Mary Phillips

Instagram: 2.3M Followers
TikTok: 314K Followers

Mary Phillips is a makeup artist known to work with celebrities. If you are looking for makeup tips and products to help you look camera ready, then Mary’s feed is for you. Other than giving her audience a look into what being a celebrity makeup artist looks like, Mary conducts live Q&As with her audience as well.

9. Aysha Harun

Instagram: 512K Followers
TikTok: 472K Followers

Aysha Harun uses her platform to give her audience a look into what modest fashion looks like. Alongside her makeup and skincare product reviews Aysha gives her audience a glimpse into her everyday life, one example being her journey through Ramadan.

10. Meredith Duxbury

Instagram: 1.9M Followers
TikTok: 18.8M Followers

Most viral for her technique of applying foundation, Meredith Duxubury coined the term “trust the process” in the beauty industry. Over the course of her virality Meredith has been able to capture her audience’s attention through her entertaining GRWM videos which are accompanied by either a storytime or her lip syncing to a viral song.

Have You Perfected Your Beauty Routine Yet?

In conclusion, these 10 influencers serve as an inspiration to define what your everyday look will be. Overall, beauty influencers have become an integral part of the beauty industry, reshaping industry norms and consumer behaviors alike. From their beginnings as content creators on YouTube to their current status as social media powerhouses, beauty influencers have demonstrated an unparalleled ability to connect with audiences and influence purchasing decisions. Are you a beauty brand on interested in identifying more creators to partner with for a potential campaign? Take a tour of our award-winning creator discovery features to find out more today!