Tag: instagram

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Instagram for Kids
Influencer Marketing News: Facebook Announces Instagram for Kids

In today’s digital age that children are growing up with, it’s not uncommon to see or hear about kid creators on social media. For example, Nine-year-old Ryan Kaji was named the highest-paid YouTuber of 2020 by Forbes after accruing over 12.2 billion views and 29.6 million YouTube subscribers! For context, four of Gen Z’s most…

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Instagram Live Rooms
New Instagram Update: Instagram Live Rooms

On March 1st, 2021, “Live Rooms” was launched as part of the new Instagram update. In the past, Instagram users were able to go live with up to one other user. However, with the addition of Live Rooms, there can now be a total of four hosts on a live stream. Instagram’s official blog stated…

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Is the Reverse-Chronological Feature Coming Back to Instagram?

True or False: Instagram is planning a feature to roll out reverse-chronological posts.  Answer: True-ish. We’ll explain.  Last week, Techcrunch shed some spotlight on the recent discovery made by Jane Manchun Wong, a software engineer and developer, who managed to find a new prototype in the Instagram code. This code was later explained by Alexandru…

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Life After Likes: 5 Ways to Adapt Influencer Marketing for the New Instagram

Removing likes from the Instagram feed wouldn’t be the end of the world (contrary to the reactions of a few hyperventilating influencers). In fact, as the company extends its like-removal experiment to the U.S., we’re at the cusp of an exciting new world for influencer marketing. Without the distractions of vanity metrics—and the fraud they…

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How to Create Shoppable Instagram Content

If your digital brand strategy doesn’t include Instagram, you could be missing out on 500 million (and growing) daily active users. Of those daily Instagram users, at least 80% are following a business they like on Instagram. With users viewing products on Instagram, it creates a great landscape for converting them in to customers. For…

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3 Reasons Why Influencer Marketing is Valuable In a “Like-less” World

Instagram made waves when the company announced they would be testing the removal of “likes” on content beginning with a rollout amongst users in Canada. The goal behind the move would be for IG users to ditch the likes-mentality and re-engage with the app and its users in different ways. Much discussion has been had…

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3 Things To Know: Instagram Creator Profiles

Its official: As we shared in January, beta access to Creator Profiles will be given to Influencers with substantial social followings in order to better understand their presence on the platform. Creator Profiles will provide Influencers with access to their Instagram social metrics. Here are 3 things you should know about Creator Profiles and Instagram…

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3 Reasons Why Instagram Checkout Will Switch Up Influencer Marketing

Instagram announced a major update this week: Instagram Checkout will be rolling out to social feeds near you. Checkout will allow users to directly make in-app purchases without being redirected to any 3rd party sites. The new feature is the latest Instagram update that will create a seamless shopping process for users. Checkout will provide…

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Shopability on Instagram & Pinterest

We live in a “must-have now” world, where instant gratification is top of mind. Instant gratification even when it comes to a task like shopping. When your favorite social media Influencer is wearing faux camo Spanx leather leggings, available at a discounted price – you need to have them now. Two platforms that are focusing…

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