Month: March 2020

Reddit, a platform used by 300 million people, has made news lately for their philanthropic efforts and new features. The platform has also made updates, aimed to become a more desirable option for advertisers. Let’s take a look: In an effort to adapt to influencer marketing, Reddit now allows brands to pay-to-trend on the apps…

We’ve put together a list of the fastest growing brands and creators for the month of February. From Fortune 500 companies to growing DTCs– read on to find out which brands killed it with branded content for February.  Learn more about how brands are leveraging influencers to stay relevant. Reach out!

Another month in the books with awesome branded content. From wildly popular creators (including one with a 13% engagement rate on his recent sponsored post), and a shift to high-quality IGTV content, February set the bar even higher for influencer content. Here are some of our favorites: In the midst of turbulent times, Captiv8 especially…

As bans are being placed across the nation, we are seeing brands adopt procedures and put plans in place to ensure society does its part to flatten the curve. Here are some brands that are taking measures to help us all stay safe, but not feel alone.  Chipotle: Chipotle Mexican Grill this week is hosting…

Rihanna, the super-star turned business-guru is seasoned when it comes to strategic partnerships. Fenty has partnered with LVMH (LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group) from the brand’s initial launch in 2017, and during its first year of launch has earned $480 million in sales. Now, she’s leveraging the power of TikTok…

A new study from Kantar reiterates the strength of influencer marketing as a tool to reach Gen-Z consumers. The study states that 44% of Gen Z relies on influencers for purchase decisions, compared with 26% of the general population. The study also reported that 70% of Gen Zers follow at least one influencer on platforms…