Tag: influencer marketing

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Fraud Fight Club: Captiv8 at IMCX

This week we attended the 2nd annual Influencer Marketing Conference and Expo in LA with our Director of Brand and Agency Partnerships Owen Sidd to give insights around the growing problem of fraud,and its effect on the influencer marketing industry and how best to combat it . Here’s a look into our day at the…

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Top Sponsored Content- February Edition

Truth: February did not disappoint with sponsored content. Here are some campaigns we enjoyed: Will Smith for Moncler This is the exact type of sponsored content that does best on Instagram- short and sweet, yet thoroughly engaging and mesmerizing– so much so, that you might have to watch it more than a couple times to…

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4 Influencer Owned Brands to Watch in 2020

The concept of D2C has taken on a whole new meaning with the rise of Influencer Marketing. In a nutshell, influencer marketing is the vehicle in which brands work with influencers to reach their customers and move them down the customer funnel. No matter where a consumer is in the funnel, influencer marketing can help…

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Top Sponsored Content- January Edition

It’s officially 2020, which means a new year and decade of awesome branded content. Here are some of our favorite sponsored pieces of content that helped to kick off the year: The Bucket List Family for U.S. Virgin Islands Kicking it right off, we have this post from the Bucket List Family. It’s not just…

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TikTok & SuperBowl LIV: Ads We Are Loving

SuperBowl LIV hasn’t officially commenced yet, but the ads sure have. And this year, brands are taking social channels by storm, creating pre-awareness with teasers for ads that will launch leading up to or on the day of the SuperBowl. With the cost per 30-second commercial being north of $5.6million, brands are finding Influencer Marketing…

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4 Ways to Utilize Polls On Instagram Stories

Instagram stories are an authentic way to showcase your brand in a personable manner in front audiences. The many different tools available through Instagram Stories  provide fun ways to interact and engage with audiences. Instagram Story “Polls” have become a very popular way for brands to not only get to know their audience but also…

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Youtube with new ‘Made For Kids’ Policy and the Latest in Industry News

Between Youtube, Snap, and Pinterest, here is the latest industry news this week to know for your next influencer marketing campaign: Youtube announced yesterday that they are introducing a ‘Made for Kids’ content policy.  The news comes from a long time complaint filed with the Federal Trade Commission (FTC) which argued that Youtube was violating…

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Life After Likes: 5 Ways to Adapt Influencer Marketing for the New Instagram

Removing likes from the Instagram feed wouldn’t be the end of the world (contrary to the reactions of a few hyperventilating influencers). In fact, as the company extends its like-removal experiment to the U.S., we’re at the cusp of an exciting new world for influencer marketing. Without the distractions of vanity metrics—and the fraud they…

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Download: Captiv8’s Influence-preneur Report

You’ve seen them on Instagram, YouTube, and Twitter, influencers are this decades celebrities. Now, they’re branching out and leveraging their Digital persona to sell their own products. These influencers put on their entrepreneurial hats and have found shining success in doing so.In this report you will learn: Which ten influencers created popular products surrounding their…

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Branded Challenges on TikTok & what it can tell us about TikTok’s rise to Virality

There are a plethora of articles on  the Gen Z favorite app written by millennials in an attempt to understand the TikTok phenomena, but let’s take a deeper dive into the qualities that makes TikTok truly one-of-its-kind. E.l.f- The importance of music/ sound What really made this challenge special and viral is the fact that…

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