Tag: influencer marketing

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Influencer Spotlight: Artists

Art is everywhere you look and these artists help to bring even more incredible art to streets, buildings and galleries everywhere. Check these California based artists out to see each of their incredibly unique styles! Alec Monopoly Name: Alec MonopolyReach: 1M+Location: Los Angeles, CABest Known For: His impressive Monopoly inspired art that is recognizable anywhere…

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How to Achieve Instant Gratification with Influencer Marketing

We live in a “must have it now” world, where instant gratification reigns supreme. We have access to information, products, and services faster than ever before due to the advancements in internet and technology. To take it one step further, social media brings us even closer to the latest and greatest. This landscape provides ample…

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5 Tips To Create Engaging Live Content

Filming and streaming Live content, means Influencers capturing moments in real time, as they unfold. Platforms like Twitch are seeing immense success with 56,200 live concurrent channels. Live content allows viewers to feel included as if they are a part of the event, alongside their favorite Influencer, creating an immersive experience for all. Along with…

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3 Best Practices for Creative Branded Content

Creative branded content is the heartbeat of a successful Influencer Marketing campaign. And due to the success and ROI of Influencer marketing, brands are increasing Influencer Marketing spend resulting in an influx of creative branded content appearing within our social feeds. So how do brands stand out from the noise of branded content? How do…

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Horizon Media Partners with Captiv8 to Combat Influencer Fraud

First seen on MediaPost, Horizon Media and Captiv8 are taking a stance against fraud. Over the past year, Influencer Marketing fraud has come under much speculation and with much reason. Influencer Fraud leads to millions of wasted marketing dollars, decreasing overall campaign ROI and brand reputation. To solve this problem, Horizon Media and Captiv8 will…

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3 Ways Fyre Festival Proved Influencer Marketing Works

If you haven’t heard of the doomed Fyre Festival by now it’s safe to say you may likely be taking a hiatus from social media, Netflix, and Hulu all at once. Netflix and Hulu both released documentaries around the illusion that was Fyre Festival. In Hulu’s version, you get full access to hear Billy McFarland,…

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Why Influencer Marketing Works

Influencer Marketing is a hot topic of conversation amongst marketers – old school, and new. Does it work? Why does it matter? Isn’t there an influx of sponsored content on the internet? Those who have seen the ROI and results of successful Influencer Marketing campaigns are firm believers, whereas others believe Influencer Marketing is simply…

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4 Common Brand KPIs in Influencer Marketing

Influencer campaigns are more than your favorite fashion Influencer donning a designer label jacket, accompanied with the hashtag #ad. Influencer marketing campaigns are crafted with a single goal: to achieve brand objectives or KPIs. Brand KPIs are distinct to each campaign and brand. They can differ based on anything from the target audience, to the…

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Influencer Spotlight: Wellness Tips for the New Year

The New Year is here and there’s no better time to get your resolutions in line than the present! Check out these Influencers if you need inspiration + ideas for healthy hacks, fun workouts or beauty tips to bring in the new year. You can also find some great tips to help stay motivated throughout…

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3 Easy Ways to Organize Your 2019 Influencer Campaign

Happy 2019! This year we’ve compiled 3 overarching ways or tips to help you stay organized with your Influencer Campaign. Though there are many strategic steps to create an effective Influencer Marketing campaign, the tips we recommend are designed to help you have an organized experience while working through an Influencer campaign. Be Transparent About…

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