Month: November 2018

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creative process captiv8 influencer marketing
The Business of Creative Concepts

Creative content forms the foundation of any successful marketing campaign. Whether it’s to answer a question, solving a problem, or purely just to entertain, creative content should serve a purpose. Especially with social audiences consuming content faster than the speed of light. When outlining an Influencer Marketing campaign, it’s important to determine exactly what goal…

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Black Friday: How To Enhance Your Influencer Campaign

Yes, that’s right folks. It’s almost time for comfy sweatpants, turkey, and a whole lot of pumpkin pie. And of course, the holy grail of retail shopping days: Black Friday and Cyber Monday. By now you have surely seen sponsored branded content pop up within your Instagram feed, whether it’s an Influencer you follow or…

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Influencer Spotlight: Tech Enthusiasts To Follow for Holiday Shopping

In this Influencer Spotlight we’re highlighting some tech focused Content Creators who share unboxing videos, advice and all of their favorite tech items. These videos will help you get your wish list prepared, just in time!  Lewis Hilsenteger (Unbox Therapy) Name: Lewis Hilsenteger Reach: 17.85M+ Location: Los Angeles, CA Best Known For: His unboxing of a variety…

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How To Create an Always On Influencer Marketing Strategy

An “Always On” marketing strategy is exactly that – content that is always on, front and center. Always on top of mind through your feeds, at the tip of your favorite Influencers tongue, and of course well-saturated across multiple social platforms. For brands, creating a long-lasting brand ambassadorship program is the ultimate form of Influencer…

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5 Holiday Tips for Influencer Marketing Campaigns

With Halloween over and Starbucks releasing its limited edition Holiday Red Cup (yes, you can still enjoy a PSL while supplies still last), one thing is for sure – the Holidays are fast approaching. And you know what that means, cue the retail madness. In 2017, Black Friday eCommerce spend increased 16.9% over the previous…

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3 Reasons Brands Should Partner With Micro-Influencers

In brand marketing, micro-influencers represent the concept of quality of reach over quantity of followers. Micro-influencers are a new breed of digital celebrities and can be characterized by their smaller audiences, higher engagement levels, and niche social influence. When compared to influencers with large followings, micro-influencers got lesser likes but outscored traditional influencers in core…

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Influencer Spotlight: DIY Holiday Decor

The holiday season is here and there is no such thing as too much holiday decor! If you’re looking for a more hands-on approach to your holiday decor this year, look no further. These four creators have the best holiday decor ideas. From creating the perfect holiday dinner spread to the most festive holiday DIY…

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