Month: February 2021

Beginning his career as a creator on Vine in 2013, David Dobrik has grown into one of the most popular figures on the internet. Although he began by filming six-second comedy skits, Dobrik has aspirations to one day become a talk show host. We wouldn’t bet against him and his wild popularity, he does have…

Chevrolet has been making noise in influencer marketing news with their latest campaign. In an attempt to reach younger audiences, Chevrolet partnered with Breland for the launch of their TikTok account. However, not even Chevrolet could have anticipated these results. Breland Overview Creator of the hit song, “My Truck”, Breland rose to popularity through social…

Season 25 of The Bachelor continues to entertain. While we patiently wait for the hometown dates, we decided to analyze the Instagram growth of some of this season’s most popular contestants. Unsurprisingly, three of the final four women remaining on the show have made it on this list. *Warning Spoilers Below* 7. Michelle Young Middle-of-the-season…

On February 12th, 2021, Cristiano Ronaldo broke yet another record. However, this one was for an off-the-field accomplishment. Ronaldo became the first person to surpass 500M followers on social media through Instagram, Facebook, and Twitter. Follower Count Breakdown Instagram: 262MFacebook: 148MTwitter: 91MTotal Reach: 501M Sponsored Content As a result of the largest social media following…

Roses are red, violets are blue, my social media reach is great but it’s better with you! As Valentine’s Day fast approaches, we turned to social media and ranked top influencer couples to see what their combined social media star power looked like. One thing is for sure – when it comes to all-encompassing social…

As some economies are slowly starting to open, many people are still playing it safe and staying home in 2021 until they are vaccinated. This has caused a lasting surge in social media usage in several regions of the world, causing marketing teams to pivot their traditional ad strategy over to other sponsorship channels. It’s…

While Super Bowl LV takes place on February 7th, it isn’t the only competition. As previously mentioned in What the 2020 Charli D’Amelio Super Bowl Ad Means for the Future of Influencer Marketing, we discussed the shift from traditional Super Bowl advertising to a focus on social media reach and growth. As a result of…

After Sabra’s 2020 Charli D’Amelio Super Bowl ad, the future of Super Bowl advertising could look very different. Alongside D’Amelio, the commercial featured mainstream superstars, Megan Thee Stallion, Mel B, Miz Cracker, T-Pain, Ric Flair, and many more. D’Amelio and the other stars simultaneously helped Sabra run a campaign on TikTok called #HowIMuss. But Sabra…

The dominating headline of January 2021 is a David and Goliath battle between a subreddit and Wall Street, with GameStop caught in the middle. This is potentially the strongest showing that we have ever seen regarding the power and influence that social media carries. During a global pandemic, an online community of retail traders is…