Month: August 2019

It’s back to school time. Back in the day that meant figuring out your first day of school outfit, which binders to buy, and the theme of your backpack and lunchbox. However, times have changed. Now, going back to school shopping includes not just watching commercials on the Disney Channel or Nickelodeon to find the…

Snapchat has had a wild ride since its IPO in 2017. In the last two years, it’s seen it’s highs and lows; with the latter being related to limited global user growth, copy cat of product features from other large social networks, and not engaging their influencer and creator community to its full potential.  However,…

If you’re fluent in social media, chances are you are aware of Twitch. If not, no need to fret – this blog post will provide an overview of the platform and why it’s great for Influencer Marketing. What’s Twitch? Twitch is a social platform where users can host their own live streams and can follow…

5 ideas for engaging back to school content.

Gain more views with these 5 tips for optimizing your IGTV channel.

Just when you thought you’d understood everything about the social media landscape, comes a new generation that switches it all up. Enter Gen Z. Born between 1995 and 2010, this digitally native generation has never known life without a smartphone. Their creativity and curiosity around the digital world have led to a bevy of new…