Month: August 2020

For today’s digital marketers, organic reach is becoming more and more challenging. There has been a gradual decrease in organic reach on several social media platforms, and that trend is likely going to continue as these publishers look to monetize the content on their platforms. As of late 2019, the average reach for Facebook posts…

As the Fall season emerges, we will begin to see influencer content display a shift to reflect the new season. Previously, the focus during this season has been pre-holiday, fall fashion, and winter-related sponsored content. In 2020, we have seen trends reflect virtual, unfiltered content which provides a holistic view of both current events and…

The recipients of the TikTok Creator Fund were recently announced, allowing many who weren’t famous before TikTok to continue their passion and work on the app. The fund is just another example of how social platforms are legitimizing content creation as a livelihood and are seeking to help their most popular creators monetize. Let’s dive…

Captiv8 now allows you to pay influencers directly from the platform. Our influencer marketing solution lets you easily send offers, contracts, and now payments, directly to influencers for end-to-end campaign management. Say goodbye to offline spreadsheets with outdated information. Our payments portal comes with built-in budget tracking so you can monitor spend in real time….

2020 marks the year of a presidential election. With the attention to the government and presidency, this year all are encouraged to register. Keeping that in mind, Snapchat is set to launch a full range of election-oriented features focused on promoting and educating young voters to participate. With 69% of US teens saying that they…

With the U.S. government’s plans on potentially banning TikTok, everyone has been anxious to learn more about the new TikTok replica that Instagram has been testing. As Instagram Reels began testing in Brazil since November, the new feature is now rumored to launch in the U.S. very soon!  Given the case of Snapchat vs. Instagram…

Since quarantine, Peloton has seen a 66% increase in sales in the last quarter, a testament to not only the at-home quality of workouts but also their instructors who have developed large followings and fanbases. Here are the instructors who have seen major growth on social. Aditi Shah Total reach= 50.3K Follower rate of growth:…