Month: October 2019

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Branded Challenges on TikTok & what it can tell us about TikTok’s rise to Virality

There are a plethora of articles on  the Gen Z favorite app written by millennials in an attempt to understand the TikTok phenomena, but let’s take a deeper dive into the qualities that makes TikTok truly one-of-its-kind. E.l.f- The importance of music/ sound What really made this challenge special and viral is the fact that…

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Influencer Spotlight: Special Effects Makeup Artists

Halloween is just around the corner! If you need to take your costume to the next level, here are a few special effects makeup artists that are absolutely killing the game right now. Their looks will shock you – you’ll hardly believe it’s just makeup. Gabrielle Alexis Name: Gabrielle Alexis Reach: 603k+ Location: Los Angeles,…

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Download: Captiv8’s 2019 Kid Creator Report

The highest-paid YouTuber earned 22 million dollars in 2018. That YouTuber was 7-year-old kid creator, Ryan Kaji.   Kid Creators are becoming more and more prevalent within influencer marketing for a variety of reasons: They authentically love playing with toys and products, they’re not salespeople! They have the unique ability to affect purchasing decisions of Gen…

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E.l.f. Cosmetics: The First Branded Hashtag Challenge On Tik Tok

TikTok has officially taken over. From TikTok clubs in high schools to celebrities embracing the platform, the hottest social media platform for Gen Z is now being used by the masses.  As brands are always looking to see how they can be part of social media platforms where their consumers spend their time, it is…

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It’s Fall Y’all: 3 Influencer Trends

It’s Fall Y’all! Fall is upon us, and beyond it being sweater weather, it’s the time that influencers go wild for all things Fall.  With each season having specific influencer content that their community looks forward to, it’s no surprise that Fall comes in strong. Here are three ways that influencers embrace Fall. Apple PickingEveryone…

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