Month: January 2018

This years Grammy Awards were held in New York City for the first time in 15 years – and the Big Apple did not disappoint! Along with moving performances and widespread support of the Time’s Up movement, the night featured many collaborations between brands, social influencers, and mainstream celebrities. Using Captiv8 to analyze the #grammys…

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top vodka brands on Instagram. Some key findings: Ciroc Takes the Lead – The French, grape derived, liquor scored #1 across the board. It’s well…

Today’s influencer campaigns are no longer just about building awareness. As we explained in a blog post earlier this fall, a growing number of marketers are using creators to help impact all stages of the marketing “purchase funnel,” including sales. But what are the best platforms for encouraging purchases? Are there specific product categories that…

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top athletic apparel brands on Instagram. Some key findings: Nike is first place in posts and engagement – it’s probably no surprise to find that athletic brand Nike…

2017’s social media and influencer landscape has seen plenty of change. Between the ongoing battle for users and advertisers with Snapchat against Instagram, the controversy surrounding Pepsi’s Kendall Jenner ad or numerous new platform changes and feature rollouts, there’s been lots of news for marketers. But what will 2018 have in store for the world of social content,…

2018 is nearly upon us. Not only is the new year the perfect time for marketers and brands to get a fresh start, it’s also a great time to lay out a vision for a comprehensive influencer marketing strategy. Here a few tips to help make sure your 2018 influencer marketing efforts get off on the right…

Influencer marketing was bigger than ever in 2017. But while it’s easy to talk about the growth of creator-driven sponsored content at an abstract level, many marketers may wonder what kinds of posts and personalities were responsible for 2017’s most popular content. Using the Captiv8 insights tool, we decided to examine some of the top-performing Instagram…