Captiv8 Powers American Eagle x Tru Kolors with Travis Kelce
American Eagle launched one of its boldest collaborations yet: a capsule collection with Travis Kelce’s lifestyle brand, Tru Kolors. The limited-edition line, AE x Tru Kolors by Travis Kelce, is more than a fashion moment; it’s a cultural intersection of sport, style, and storytelling.
Designed by Travis Kelce, the capsule brings his signature style to life through vintage-inspired sportswear and streetwear pieces, ranging from statement varsity jackets to elevated everyday essentials. With over 90 pieces across two drops, the line speaks directly to Gen Z shoppers while reflecting Kelce’s own personal style and “Live to Play” ethos.
To match the scale of the collection, the campaign launched globally with high-impact media placements across CTV, podcasts, fantasy sports, social, and OOH, including massive billboards in Times Square and placements across key U.S. markets. The campaign is more than advertising; it’s about sparking conversation and celebrating individuality.
Meet the creators who bring this campaign to life:
Travis Kelce
TikTok: 3M followers
Instagram: 7.8M followers
Kelce, a tight end for the Kansas City Chiefs in the NFL, a multiple-time Pro Bowler, and Super Bowl champion. Off the field, he’s engaged to pop superstar Taylor Swift, making him one of the most high-profile athletes in sports and entertainment today.
Sunisa Lee
TikTok: 3.7M followers
Instagram: 3.5M followers
A decorated American Olympic gymnast, known for winning a gold medal in the individual all-around competition at the 2020 Tokyo Olympics. Lee is celebrated for her elegance, technical skill, and groundbreaking achievements as the first Hmong American Olympian and the first Asian American to win the title.
Azzi Fudd
TikTok: 648.6K followers
Instagram: 635K followers
Top-tier women’s basketball player at UConn, Fudd is known for her scoring ability, agility, and leadership on the court. She’s a rising star in collegiate basketball with high potential for professional play.
Anna Frey
TikTok: 2.2M followers
Instagram: 847K followers
Anna Frey, a rising tennis star from Utah and UNC commit, is a five-star junior player with strong NIL potential and growing social media influence.
Kiyan Anthony
TikTok: 595.6K followers
Instagram: 1M followers
Kiyan Anthony is a standout basketball player committed to Syracuse University and the son of NBA legend Carmelo Anthony and TV personality La La Anthony, carrying both talent and star power.
Jeremiah Smith
TikTok: 365.3K followers
Instagram: 620K followers
A versatile football player, Jeremiah Smith is already showing NFL-ready potential as a sophomore at Ohio State. At just 19 years old, he’s the rising star to watch.
Drew Allar
TikTok: 12.1K followers
Instagram: 117K followers
Quarterback for Penn State University, Allar is recognized for his arm strength, accuracy, and poise in the pocket. Considered one of the top quarterbacks in college football with professional potential.
Captiv8 partnered with American Eagle to help bring this collaboration to life. From supporting strategy and talent casting to executing creator-driven storytelling, Captiv8 assisted American Eagle in not just launching a campaign but a full-scale cultural moment.
This campaign highlights a powerful shift in brand marketing: partnerships are no longer transactional, they’re transformative. By uniting celebrity, athlete, and rising creator voices into a single story, brands can inspire audiences with narratives that feel both aspirational and authentic. At Captiv8, we see this as the future of cultural marketing: ideas that move beyond promotion to create genuine movements. With Travis Kelce leading the charge, AE x Tru Kolors exemplifies what’s possible when brands and creators co-create campaigns that don’t just sell products but shape culture.
About Captiv8
Captiv8 is the leading influencer marketing platform that empowers brands to connect with consumers through authentic creator partnerships. By leveraging cutting-edge technology and data-driven insights, Captiv8 helps brands drive engagement, loyalty, and sales in the ever-evolving social landscape. Rated the #1 Best Influencer Marketing Company by MarTech, Captiv8 is also the enterprise marketer’s choice influencer tool. Captiv8 is ranked #1 Influencer Marketing Software for Enterprise Businesses for ten consecutive quarters and a Leader in Affiliate Marketing by G2.
