10 Finance Influencers to Follow for Tax Day
As Tax Day approaches, there’s no better time to arm yourself with the best financial insights than now. To ensure you are making the most sound decisions in regards to filing your taxes and receiving your return it is essential to find trustworthy guidance. These finance influencers share their expertise to navigate the complex landscape of money management, offering tips and tricks to empower individuals in their financial journeys. Join us as we look at 10 of the top finance influencers, uncovering the top voices shaping fiscal literacy and guiding us toward a brighter financial future.
1. Humphrey Yang
TikTok: 3.3M Followers
Instagram: 614K Followers
Humphrey Yang is your one-stop shop for all the advice you need to maintain your personal finances. In attempts to bridge the gap of a lack of financial literacy in school, Humphrey uses skits to help his audience better understand financial concepts that come across as complex to most people.
@humphreytalks Why Tax Refunds Aren’t Always Great #explained ♬ original sound – Humphrey Yang
2. Dasha Kennedy
TikTok: 4278 Followers
Instagram: 307K Followers
As a financial activist, Dasha Kennedy tries to combat “financial taboos” like women requesting prenups. She aims to help her audience understand how culturally being financially stable can look different. From supporting black women toward their journey of being financially sound to giving her audience monthly “Money Makeovers” Dasha is making strides in the financial community.
3. Jeremy Schneider
TikTok: 160.1K Followers
Instagram: 615K Followers
Retired at age 36, Jeremy Schneider uses his platform to pass on the wisdom to his audience so could possibly do the same. Through his comedic skits, Jeremy conveys to his audience the true importance of investing and the ROI one could receive over time as a result.
@personalfinanceclub He made how much on $70k/year?! #moneytok #investing #millionaire ♬ original sound – Jeremy Schneider
4. Taylor Price
TikTok: 1.1M Followers
Instagram: 108K Followers
Taylor Price chooses an approach that resonates most with a Gen Z audience. She goes down to the basics of everyday purchases to giving tips for College students on how they should focus on building an investing portfolio. She encourages her audience to be cautious of their poor spending habits but also provides them with tips to negate them.
@pricelesstay Depreciating assets < Appreciating assets Invest in assets that will set you up for long-term financial success so you can actually ~enjoy~ your life. #softlife #personalfinance #wealthmindset #mindset #moneytips #FinancialFreedom #debtfree #financialliteracy ♬ VANNA RAINELLE яд – 𝐕𝐀𝐍𝐍𝐀 𝐑𝐀𝚰𝐍𝐄𝐋𝐋𝐄
5. Delyanna Barros
TikTok: 329K Followers
Instagram: 256K Followers
After going through her own experiences combatting debt, Delyanna Barros has made it her mission to educate her audience on how to avoid that and look at the possibilities of retiring early. She claims to be the guide to help “Slay The Stock Market”.
@delyannethemoneycoach It took me 12 years to pay off but in 2020 I became debt free. I had borrowed about $100K for undergrad & law school and it had ballooned to $150K even though I was making all my minimum payments. After saving money for so many years in the hopes of buying property, I realized that I was still not able to buy in NYC. So I took my life’s savings, sent about $50K towards my loans & invesred the rest in a brokerage account. I then started paying off my loan aggressively so that I could become debt free & start my journey to financial independence. It was tough & a huge sacrifice but so worrh it! Most importantly, I invested WHILE paying off debt because I didn’t want to lose any more time building wealth. Thanks to my clear goals & focus I’m on track to retire by 45.
♬ NOTHIN TO IT by ON THE HUNT and Chandler – Chandler
6. Steve Chen
TikTok: 1.2M Followers
Instagram: 1.3M Followers
Alongside his MasterClass dedicated to helping beginners how to invest, Steve Chen has built his platform by providing his audience with advice on how to be financially free. From investing to budgeting, he provides his audience with a well-rounded approach to achieving financial well-being.
@calltoleap If you want to know what to do when you get your paycheck, keep watching! Follow @calltoleap for investing videos! Follow me @calltoleap to learn more things like this about money! @calltoleap @calltoleap @calltoleap Make sure you check out my next beginners investing master class on April 30th at 5:30 PM PT the link to sign up is in my bio! 🔥 Let me know if you will do any of these in the comments below 👇 #money #investing #finance #personalfinance ♬ original sound – Call to Leap
7. Vivian Tu
TikTok: 2.5M Followers
Instagram: 2.3M Followers
Vivian Tu, better known as Your Rich BFF, encourages her audience to keep on track of investing and budgeting to achieve financial success. As an ex-Wall-Streeter, she has all the wisdom to offer her audience. With a well-rounded approach of covering topics like tax tips, lifestyle habits, and even specifics including financially sound wedding planning, Vivian has become a trusted source for her audience.
@yourrichbff In your 30s and 40s and worried about money? Follow these steps! How many of these have you done? #money #finance #financialfreedom #savings #save #savemoney #lifehack #learn #moneymaker #moneymindset #cash #rich #luxury #30s #40s ♬ original sound – Vivian | Your Rich BFF
8. Rachel Cruze
TikTok: 190.9K Followers
Instagram: 643K Followers
Rachel Cruze aims to remind her audience that one can never be too young or old to learn to be financially responsible. From giving tips on how to achieve retirement at an earlier age, to teaching your kids about money Rachel tries to cover it all. With a conversational approach in her videos, Rachel tries to get through to her audience so they too can achieve their financial goals.
@rachelcruze Financial security isn’t just something to hope for. It’s something you can achieve! 5 Ways to Achieve Financial Security 1. Kiss your credit score goodbye. 2. Build up an emergency fund. 3. Attack your debt. 4. Live on less than you make. 5. Invest 15% of your income. Financial Security Is Closer Than You Think So many people feel stressed about money, but that doesn’t have to be you. Don’t let your debt, fears or stress stop you from reaching your financial goals. Push through! #financialeducation #financialsecurity #debtfree ♬ original sound – Rachel Cruze
9. John Eringman
TikTok: 1.3M Followers
Instagram: 160K Followers
John Eringman uses his platform to convey money tips he wishes he would’ve known to his audience. John attempts to cover it all by focusing on topics like the importance of a High Yield Savings Account to being mindful of what finances look like with a significant other.
@johnefinance 3 easy money tips for 2024
♬ original sound – Johnefinance | John Eringman
10. Haley Sacks
TikTok: 292.7K Followers
Instagram: 1M Followers
As the “Zillenial Financial Expert” Haley Sacks keeps her audience informed on all the latest financial news and trends. Haley wants her audience to make the most financially informed and sound decisions. Thus, ensuring that they are one step closer to wealth.
@mrsdowjones SHOULD YOU DECLINE A RAISE IF IT PUSHES YOU TO A NEW TAX BRACKET? The short answer is NO! That’s not how taxes in America work… 📊The US has a MARGINAL tax system. AKA our income is split into BUCKETS🪣 and each bucket has a different tax rate. As you fill up more buckets 🪣with more income🤑, your rate increases. But that higher rate only applies to the money filling up that higher bucket. HERE ARE THE BUCKETS FOR SINGLE FILERS: 🪣: 10% for $0-$11600 🪣 🪣: 12% for $11,601 to $47,150 🪣 🪣🪣: 22% for $47,151 to $100,525 🪣 🪣🪣🪣: 24% for $100,526 to $191,950 🪣 🪣🪣🪣🪣: 32% for $191,951 to $243,725 🪣 🪣🪣🪣🪣🪣: 35% for $243,726 to $609,350 🪣 🪣🪣🪣🪣🪣🪣: 37% for $609,351 or more You’re not paying that higher rate on your ENTIRE income, but rather just on that income that bumped you up to that new bracket. ALWAYS TAKE THE RAISE!! STAY RICH!! #financeiscool ♬ original sound – Zillennial Finance Expert
How Brands Can Tap into the Power of Finance Influencers
Financial brands can harness the power of influencers to effectively reach and engage their target audience in several ways. Partnering with influencers who align with the brand’s values and target demographic can lend credibility to marketing efforts. Influencers can create content that educates their audience about the brand’s products or services, showcasing the benefits in a relatable and compelling manner. Additionally, influencers can serve as advocates for financial brands by sharing their personal experiences and success stories. Through strategic collaborations with influencers, financial brands can expand their reach, drive brand awareness, and ultimately, conversions.
Chart Your Path to Financial Success
These 10 finance influencers showcase the importance of financial literacy through their commitment to educating and empowering their audiences. To navigate the complexities of tax filing and maximize returns, finding reliable guidance is essential. These creators offer invaluable expertise, empowering individuals on their financial journeys. For further assistance in understanding the tax process, in the influencer marketing space, we invite you to download our 2024 Tax Guide for the Creator Economy. This resource aims to provide brands and creators with essential knowledge and resources to navigate tax filing on creator revenue confidently. Interested in learning more? Reach out to Captiv8 today!
