Month: March 2017

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Fake Instagram Influencer
How to Spot Fake Instagram Influencer?

Like most social media networks, Instagram has plenty of fake profiles and parody accounts. According to a recent study, up to 24 million Instagram accounts could be spam bots created in the online black market. These accounts are not only throwing off brands but even influencers themselves. Creating a false account to impersonate a celebrity…

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get better at instagram
How To Push Your Instagram To The Next Level

As more users turn to Instagram to promote their brand, it becomes harder to stand out. Whether you’re trying to reach your thousandth follower or become Instafamous, Captiv8 has you covered with tips and tricks to push your Instagram game to the next level.   How to Hashtag Hashtags are vital to growing your Instagram…

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Influencer Spotlight: St. Patricks’s Day

It’s that time of year again to channel their inner Irish. Saint Patrick’s day is officially here, so get ready to see green, like the Chicago river this past weekend, and alcohol such as lots and lots of green beer! This week we will be highlighting 4 digital influencers who are creating DIY projects for…

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Micro-Influencers vs Social Influencers: Who Is Better For Your Brand?

People are tired of ads. Many have turned to online streaming to escape commercials, and the use of browser extensions like AdBlock to keep ads from appearing on web pages. But social media influencers are the new publishers. They can help you spread the message of your brand – without it feeling like an ad…

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Brands and Influencers Hit the Streets of Austin for SXSW

Earlier this week, we took a closer look at how brands were using their social accounts at the South by Southwest festival to build excitement for various marketing programs. But given the extent of marketing activity happening in Austin, a single post isn’t really enough. In this second installment on SXSW, we’re going to investigate…

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influencers found by brands
Influencers: Here’s How to Get Found By Brands

In the digital age of social media, regular people can become online celebrities. These individuals, also known as influencers, have gained powerful social media followings that are engaged and highly active. Although, as more and more influencers are entering the scene, it’s become harder to capture the attention of brands. But hope is not lost….

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Music and Fashion Are the Perfect Match at SXSW

SXSW is one of the year’s biggest festivals, combining a smorgasbord of film, technology, music, and art into nine days of good times in Austin. But behind-the-scenes, SXSW is also one of the year’s biggest events for marketers, a time when brands experiment with a wide variety of events and sponsored content posted to social media….

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How Much Should You Spend On Influencer Marketing

The market is changing. Traditional strategies are failing. 74% of consumers are using social media to make purchasing decisions. Consumers no longer trust ads – they trust people. According to Nelson’s Global Trust, 92% of consumers trust recommendations from individuals over brands.  Companies are changing their marketing approach and turning to influencer marketing. The numbers…

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How Social Influence is Remaking TV and Movies

Big-name celebrities have always been an important part of the entertainment industry. For any executive hoping to get viewers to buy more movie tickets or tune-in for a TV premiere, a celebrity cast member was a sure-fire method to ensure success. But these days, it’s not just about celebrity star power. As social media has grown in…

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How To Sell Tickets For Your Event Using Instagram and Twitter

Learning how to sell tickets via Instagram and Twitter could be the game changer that pushes your event from good to buzz-worthy and amazing. From conferences to galas and fundraisers, companies are hosting events and connecting with their audiences at a more personal level. Even if your event offline, that doesn’t mean that you can’t…

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