Who is Alix Earle? The Alix Earle Playbook
Captiv8 co-founder and CEO, Krishna Subramanian, sat down with Sutherland Gold to dissect the phenomenon that is Alix Earle. If you don’t already know who Alix Earle is, she is a 22-year-old college beauty and fashion lifestyle creator in addition to being a student at the University of Miami who has taken the social media world by storm. With 4.9M TikTok followers, Alix is well-known to her audience for taking them behind the scenes of her life.
During Subramanian’s discussion with Sutherland Gold, he had this to say when asked what makes up the ‘Alix Earle Playbook’ “In my opinion, Alix doesn’t follow a true formula for success – she simply lives the lifestyle of a college student-turned-creator, and shares it with her followers. She’s formed a deep connection with her fans due to a unique mix of relatability and scenarios that many others may deal with. She’s also very transparent, and while authenticity is something others seek to portray, Alix has a very open and charismatic way of sharing her experiences, be it a breakup, skin issues, beauty routines, or simply everyday college life with her followers. The formula, as it stands, may be as simple as being your truest self, and sharing it with others through meaningful content.”
To learn more about the secret sauce behind Alix Earle’s success, read the full article by Sutherland Gold here.
About Captiv8
Captiv8 is a full-service influencer marketing solution that redefines end-to-end, inspiring you to think bigger, enabling you to plan smarter, and empowering you to execute better. Through our intuitive workflow, brands can uncover actionable insights on trends, discover and vet influencers, seamlessly activate campaigns at scale, amplify branded content across the digital ecosystem, and prove business impact through our measurement dashboard. Our platform gives you the tools you need to build relationships and effective content, while our teams lend experiences and strategic services to steer you clear of common influencer marketing pitfalls.
