Industry’s First Guidelines for Fraudulent Activity
As part of the team behind The Influencer Marketing Council (IMC), we are very excited to announce the release of the group’s first set of industry best practices and guidelines.
Today leaders from Clorox, Publicis Media, Initiative, Horizon Media, Saatchi & Saatchi Wellness, Haworth, Havas Media, Lippe Taylor, StubHub, Abrams Artists Agency and Captiv8 released the industry’s first Fraud Best Practices & Guidelines.
One of the group’s top priorities this year has been to tackle one of the largest problems facing the industry, fraud/bot activity; on average, more than 11% of the engagement for influencer-sponsored posts on Instagram are generated by fraudulent accounts. The group’s goal is to promote standardization and efficiency to help brands increase trust, provide greater transparency, and increase positive business outcomes from Influencer Marketing. To help guide brands, agencies and creators, the group has put together the industry’s first guidelines and best practices to educate leaders in the space on the warning signs and how to combat fraudulent activity. This includes metrics such as follower patterns, engagement spikes and variations in audience location.