We live in a “must have it now” world, where instant gratification reigns supreme. We have access to information, products, and services faster than ever before due to the advancements in internet and technology. To take it one step further, social media brings us even closer to the latest and greatest. This landscape provides ample opportunity, but also much competition. For brands, standing out and guaranteeing impressions isn’t as easy as traditional advertising methods. Brands looking to reach consumers need to understand that Influencer Marketing and instant gratification goes hand in hand.
These are 3 ways that Influencer Marketing can help secure a place in social conversation and get consumers closer to products and services:
Swipe Ups: Instagram stories allow users to attach a link within their stories, that viewers can ‘Swipe Up’ to see. Snapchat also allows a similar Swipe Up feature within their platform. One way brands can provide instant gratification to their consumers, is to work with an Influencer to create compelling ad content featuring a specific product/service and then immediately directing their viewers to swipe up within the story to either learn more or directly purchase the product. This feature isn’t only limited to purchases either – brands can point consumers to nearby store locations, dealerships, or QSRs.
Tagging Products: Another way to get consumers to products is to directly tag a product within your content. Beauty Influencers popularly will list out each product within their captions (Eyes: Nars, Lips: Benefit, etc.) allowing fans to know all the details on what was used within tutorials. Tagging products gives consumers immediate information about a product (ex. price, product name) that they need in order to make a purchase.
Influencer Engagement: Influencers who utilize Facebook or Instagram live features have access to give their fans a celebrity experience of sorts. Being able to engage with your favorite Influencer can be a success if there is a social strategy in place. For example, an Influencer in the automotive space may share that a brand is allowing them a test drive in a brand new vehicle. Opening up this experience to their audiences via a Live content feed allows fans to ask questions specific to the product and allow the Influencer to really lead and guide consumers down the funnel.
These are 3 ways to strategically create instant gratification with Influencer Marketing. Captiv8 is here to help ensure your next campaign instantly sees success. Reach out to us here!