Tag: brand strategy

“Swipe Up to learn more!” Close to 500 million users view Instagram stories on the daily and of that, 33% of those stories come from brand pages. As the holiday season unfolds, we continue to see more and more Influencers using Instagram swipe-ups as a method to drive holiday engagement. Instagram Stories provide a super…

We live in a “must have it now” world, where instant gratification reigns supreme. We have access to information, products, and services faster than ever before due to the advancements in internet and technology. To take it one step further, social media brings us even closer to the latest and greatest. This landscape provides ample…

Influencer Marketing is a hot topic of conversation amongst marketers – old school, and new. Does it work? Why does it matter? Isn’t there an influx of sponsored content on the internet? Those who have seen the ROI and results of successful Influencer Marketing campaigns are firm believers, whereas others believe Influencer Marketing is simply…

Happy 2019! This year we’ve compiled 3 overarching ways or tips to help you stay organized with your Influencer Campaign. Though there are many strategic steps to create an effective Influencer Marketing campaign, the tips we recommend are designed to help you have an organized experience while working through an Influencer campaign. Be Transparent About…