Publicis Acquires Bespoke to Expand Sports Marketing
Publicis Groupe continues to strengthen its leadership at the crossroads of sports, culture, and media with the acquisition of Bespoke Sports & Entertainment, a Charlotte-based agency specializing in strategic sports marketing. As part of the Publicis family, Captiv8 is proud to share this exciting development that expands the network’s capabilities in delivering culturally relevant, data-driven marketing solutions.
Founded in 2014, Bespoke has built deep expertise in helping brands identify, activate, and measure high-impact sports sponsorships, from strategic partnership selection to seamless campaign execution. Their impressive client list includes Duke’s Mayonnaise, Sprouts Farmers Market, and Sonic Drive-In, reflecting their proven ability to drive meaningful engagement across the sports ecosystem.
This acquisition follows a series of strategic moves by Publicis in 2025 to strengthen its presence in connected media and sports. Earlier this year, Publicis acquired the agency Adopt and launched Women’s Sports Connect, an investment initiative supporting the rapidly growing women’s sports space. Bespoke’s integration into the Publicis Sports division unlocks access to broader data, creator and influencer capabilities, and shared infrastructure across the Groupe.
According to Publicis Sports President Jon Tuck, the partnership had already been delivering strong results during past joint activations at major sports events. Now, with Bespoke officially part of the network, clients can expect more streamlined, data-backed solutions across sports and media. Read the full acquisition story on Marketing Dive.
About Captiv8
Captiv8 is the leading influencer marketing platform that empowers brands to connect with consumers through authentic creator partnerships. By leveraging cutting-edge technology and data-driven insights, Captiv8 helps brands drive engagement, loyalty, and sales in the ever-evolving social landscape. Rated the #1 Best Influencer Marketing Company by MarTech, Captiv8 is also the enterprise marketer’s choice influencer tool. Captiv8 is ranked #1 Influencer Marketing Software for Enterprise Businesses for ten consecutive quarters and a Leader in Affiliate Marketing by G2.
