Discover Trending TikTok Beauty Influencers for Your Next Campaign
TikTok has become the go-to platform for discovering new trends, products, and influencers who shape the conversation. The hashtag #TikTokMadeMeBuyIt alone has driven significant beauty product sales, contributing to a $31.7 billion surge in beauty sales in the U.S. in 2023, with a remarkable 15% growth in prestige makeup. With millions of engaged users, beauty influencers on TikTok have the power to drive brand visibility, inspire product discovery, and convert followers into loyal customers. In this blog, we spotlight 10 TikTok beauty influencers who are setting the tone in the beauty space and delivering measurable impact. Leveraging insights from Captiv8’s influencer marketing platform, we’ll explore how these creators are engaging audiences worldwide.
10 TikTok Beauty Influencers to Follow for Your Next Glam Session
1. Jennie Pham (@greeneggsandglam)
TikTok: 229.6K Followers
Jennie Pham (@greeneggsandglam) is a beauty influencer best known for her makeup-themed content, where she shares her favorite products and tips on upcoming sales. As an ex-manager at Ulta, DIOR, and Sephora, Jennie brings insider knowledge to her followers, positioning herself as your “budget and bougie beauty bestie.” With a 90.77% female audience and 33.04% Hispanic/Latino following, she has a dedicated community, driving a 1.95% engagement rate. Jennie’s content offers a blend of luxury and affordability, making her a go-to source for beauty enthusiasts.
@greeneggsandglam MY FAVEEEE ULTA EVENT!!!! 🥳 MENTIONED: @Morphe Cosmetics continuous setting mist, mist+, luminous setting spray, filter effect concealer, sun & done bronzer, nude ambition palette @Laura Mercier powder + puff set @Milani Cosmetics face palette, cream blush and bronzer, lip oil, setting spray, conceal + perfect blur out powder and primer, baked blush @Physicians Formula butter bronzer, dream team palette, bronzing serum, waterproof liquid liner @pacificabeauty sunny glow bronzing drops, kind glaze dewy glow, dreamlit glow concealer @revlon illuminance foundation, serum tint, skin lights highlighter @FLOWER Beauty blush pots, blush b0mb drops, get real serum concealer, seal the deal setting spray, power matte primer, heatwave bronzer, ALL THE EYESHADOW PALETTES, cream & chrome eyeliner @wetnwildbeauty impossible primer, skin tint, brow kit @COVERGIRL skin perfector essence @DERMA E spf 30 powder @Mario Badescu hyperchlorous acid, lip balms @Maybelline NY sky high mascara @ArdellBeauty seamless lashes, naked my way pack @KIKO Milano 3D hydra lip gloss @LaRochePosayUS cicaplast lip balm @good light cosmetics lip milk @NYX Professional Makeup @Glamnetic press ons @realtechniques chrome era brush kit @ColourPop Cosmetics #ulta #sale #deal #discount #makeup #beauty #holiday #target ♬ Light hip-hop beat/long ver.(1425963) – nightbird_bgm
2. JJ (@jooshica)
TikTok: 4.9M Followers
Jooshica, a 28-year-old TikTok influencer from South Korea, has gained a massive following for her versatile content that blends humor, beauty, and her passion for K-pop bands. Known for her engaging skits and beauty tutorials, Jooshica has cultivated a loyal audience of over 4.9 million followers. With more than 50% of her audience aged 18-24 and 30% identifying as Asian, she resonates strongly with younger demographics. Jooshica’s ability to connect across genres makes her a unique influencer in both beauty and pop culture circles.
@jooshica Products: @오렌즈 OLENS french shine (gray) @Flower Knows Makeup Little Angel 9-Color Eyeshadow Palette (weeping angel) @Nova Beauty Main Character Luxe Faux Lashes @Haus Labs by Lady Gaga triclone concealer @Rare Beauty liquid blush (love) @Benefit Cosmetics Brow Microfilling Pen @Fenty Beauty TRACE'D OUT PENCIL LIP LINER (satin panty) Fenty gloss stick (fenty glow) @Givenchy Prisme Libre Illuminating & Color Correcting Loose Powder @r.e.m. beauty interstellar highlighter topper (miss mercury) #lisa #makeup #kpop ♬ original sound – JJ
3. Hyram Yarbro (@hyram)
TikTok: 5.8M Followers
Hyram Yarbro is a renowned American skincare influencer known for his deep dives into product reviews, skincare advice, and reactions to celebrity skincare routines. With over 6 million followers on TikTok, Hyram frequently stops by stores to show his audience which products are worth purchasing, providing both expert insights and personal recommendations. His videos, which average over 100K views per post, have made him a trusted voice in the skincare community. In 2021, he took his influence a step further by launching his own skincare line, Selfless by Hyram, in partnership with Sephora. His audience skews young, with 48% aged 18-24 and 36% aged 25-34, making him a go-to source for skincare advice among Millennials and Gen Z.
@hyram My in-flight skin care essentials ✈️ #grwmroutine #travel #skincare ♬ Storytelling – Adriel
4. Holly Murray (@hollymurraymakeup)
TikTok: 13.4M Followers
Holly Murray, known as @hollymurraymakeup on TikTok, is a UK-based self-taught makeup artist and face painter who has captivated over 13 million followers with her incredible transformations. Best known for her celebrity and horror character recreations, Holly brings iconic figures like the Grinch and Pennywise from It to life with her jaw-dropping makeup skills. Her account is a hub for trying out viral makeup trends, but it’s her spooky, detailed recreations of classic characters that truly set her apart. Holly’s audience has a strong brand affinity for entertainment, with 97% showing interest in DC Entertainment and Marvel Entertainment, making her a favorite among fans of superhero and horror genres alike.
@hollymurraymakeup It’s my BIRTHDAY! 😱 so here’s my favourite look! Who should i create next?!
♬ I'm booked – How the Grinch Stole Christmas
5. Dasia Janae (@dajjrambo)
TikTok: 438K Followers
Dasia Janae has built a loyal following of over 438K on TikTok with her approachable and detailed makeup content. Known for her flawless base tips and makeup routine, she offers advice that resonates with both beginners and beauty enthusiasts alike. Dasia first gained attention on YouTube, where she began sharing in-depth makeup tutorials in 2015, and transitioned to TikTok in 2019, where her audience has continued to grow. Her content strongly appeals to her predominantly Black/African American audience, which makes up 43.61% of her followers, and reflects a 95% affinity for style and fashion, making her a trusted voice in the beauty and fashion space.
@dajjrambo Wearable Everyday Fall Makeup 🍂🧸☕️ #makeup #makeuptutorial #fallmakeuplook #makeuptutorial ♬ baby its you – senia
6. Rudi Berry (@rudiberry)
TikTok: 192.9K Followers
Rudi Berry is your sensitive skin beauty-loving bestie. Rudi has spent 15 years mastering beauty and skincare tailored to oily, sensitive, and acne-prone skin. At 30, she shares her journey with her followers, offering makeup favorites and skincare tips. Her mission is to simplify the often overwhelming beauty space on social media, creating a community that feels inclusive and accessible. With a 2.5% engagement rate on TikTok and an audience where 61% are over 25, Rudi’s content resonates strongly with those seeking relatable beauty advice and self-care tips for sensitive skin.
@rudiberry Replying to @birdiehere products used: @Rare Beauty laminating eyebrow gel @Haus Labs by Lady Gaga concealer @Saie rose glowy super gel @simihazebeauty bronzing balm @maccosmetics true harmony blush @Kosas pink cloud set @DIBSBEAUTY duo bronzer Haus Labs cream blush hibiscus haze @beaubble berry freckled pen @Persona Cosmetics graphite liner Beaubble chocolate dripped tubing mascara @makeupforever anywhere caffiene @rhode skin salty tan @Charlotte Tilbury setting spray #everydaymakeup #snatchedmakeup #easymakeup ♬ original sound – Rudi Berry 🍓
7. Sir Carter (@sirthestar)
TikTok: 4.4M Followers
Sir Carter is a TikTok sensation with over 4.4 million followers. He captivates his predominantly female audience (88%) with stunning recreations of glamorous looks and engaging GRWM videos. A longtime fan of fashion, glamor, and modeling, Sir Carter pursued a professional modeling career. He also serves as a brand ambassador for Hollister Co., blending his love of style with his creative content. Sir Carter uses his platform not only to showcase his talents but to challenge stereotypes within the Black community. He openly embraces femininity and emotional vulnerability, breaking down stigmas around masculinity.
@sirthestar @Riconasty HOWD IT TURN OUT?! 🖤💗 #transition #makeup #makeuptutorial #makeuptransition #gay #lgbtq #foryou #foryoupage ♬ original sound – 106 & Park
8. Awuoi Matiop (@Awuoimatiop0)
TikTok: 778.9K Followers
Awuoi Matiop is a talented 24-year-old makeup artist and influencer originally from South Sudan, with over 789K followers. Known for her reviews of popular makeup brands and in-depth tutorials, Awuoi uses her platform to advocate for dark skin inclusivity in the beauty industry. Awuoi often tests makeup shades to ensure they cater to darker skin tones. With 66% of her audience aged 18-24, Awuoi is a rising voice in beauty, celebrated for her commitment to inclusivity.
@awuoimatiop0 This is such a good foundation, and @TIRTIR has shown significant improvement when it comes to inclusivity. #tirtir #tirtircushion #darkskinmakeup #foryou ♬ original sound – Awuoi Matiop
9. Frishta Ghaderi (@frishtaxx)
TikTok: 1.2M Followers
Frishta Ghaderi is a dynamic short-form content creator best known for her engaging fashion, transition, and makeup videos on TikTok. With a flair for GRWM content, she captivates her audience with creative looks and stylish transformations. Born and raised in the United Kingdom, Frishta recently documented her wedding, doing her own makeup for the big day. Her highly global audience reflects her broad appeal. With 25% of her followers in the U.S., 12% in the U.K., and 10% in China, Frishta is a highly versatile influencer in the beauty and fashion space.
@frishtaxx IM SO SAD THIS SERIES IS COMING TO AN END BUTT im sooo excited for u guys to see the ACTUAL look i do!!!🥹🤍 bridal makeup products below: @e.l.f. Cosmetics brow gel @maccosmetics brow pencil @NARS Cosmetics creamy radiant concealer + foundation @Painted canvas palette @Charlotte Tilbury exaggereyes eyeliner @EYLURE LONDON eyelashes @Fenty Beauty soft lit foundation @milkmakeup contour stick @Hourglass Cosmetics blush drops @Huda Beauty easy bake + blush filter @makeupbymario bronzer @Kosas powder blush @Anastasia Beverly Hills lipliner @Pat McGrath Labs lip pencil @Tatcha ♬ original sound – Frishta
10. Danielle Marcan (@daniellemarcan)
TikTok: 3.4M Followers
Danielle Marcan (@daniellemarcan) is a London-based Romanian digital content creator renowned for her captivating makeup tutorials. Her career took when she was named an official beauty ambassador for Huda Beauty, featuring in several high-profile campaigns. Known for her celebrity-inspired makeup looks, Danielle pairs her tutorials with popular music, making her content both engaging and trendy. She’s also been at the forefront of bold beauty conversations, embracing daring trends like colored mascara. With her TikTok posts receiving over 275K views with a predominantly female audience (95%), Danielle continues to influence the beauty community with her creative flair.
@daniellemarcan ad cherry bakewell for fall ✧.* products used @Maybelline NY tattoo liner in berry bliss sky high mascara in burgundy haze lifter gloss in 25 tardy lifter liner in cross the line #maybelline #cherrybakewellmakeup #makeup ♬ original sound – DANIELLE
Discover TikTok Beauty Influencers with Captiv8
In conclusion, partnering with the right influencers can significantly enhance your brand’s reach and impact. The creators we’ve spotlighted showcase the diverse talent and creativity within the beauty community. If you’re looking to elevate your influencer marketing strategy, consider using Captiv8 to discover trending influencers. Our platform offers powerful insights and analytics to help you identify the perfect creators for your upcoming campaigns. Take a platform today and unlock the potential of influencer marketing to transform your brand’s presence in the beauty industry!
