10 Hispanic Creators to Follow for Hispanic Heritage Month
National Hispanic Heritage Month, celebrated from September 15 to October 15, is a vibrant time to honor the rich histories, cultures, and contributions of Hispanic and Latino communities. This unique month-long celebration spans the independence days of eight Latin American countries, making it a time of pride and reflection. As brands look to amplify their marketing strategies during this period, partnering with Hispanic creators is an impactful way to engage diverse audiences, learn about their culture, and build authentic connections. Here are ten Hispanic creators to follow for insightful and inspiring content this Hispanic Heritage Month.
Connecting Through Culture: The Power of Hispanic Creators
Reaching Hispanic audiences authentically requires more than just surface-level engagement; it demands a genuine understanding and appreciation of their rich cultural heritage. Over 71% of Hispanic Americans feel a strong connection to their country of origin, and cultural identity is central to how they make purchase decisions. As a result, brands have a unique opportunity to connect on a meaningful level by collaborating with Hispanic creators who embody these traditions and values. These creators bring their personal stories, cultural insights, and authentic voices to the table, making them powerful ambassadors for brands seeking to resonate within the Hispanic community. By tapping into Hispanic creators, brands can move beyond generic messaging and build trust, loyalty, and relevance with an audience that values authenticity and cultural respect.
1. Eleonora “Lele” Pons
Instagram: 53.4M Followers
TikTok: 32.5M Followers
YouTube: 18M Followers
Eleonora “Lele” Pons, a Venezuelan-American content creator, actress, and singer. Lele first gained fame on Vine, where she became the most followed woman and the third most followed creator with 11.5 million followers before the platform shut down in 2016. Born in Venezuela, Lele moved to the United States at the age of five, but her connection to her Venezuelan heritage remains strong, thanks to her parents. Through family stories, education, and the practice of Venezuelan traditions, Lele stays deeply connected to her roots. This pride in her cultural background is a significant part of her identity and continues to influence her content, allowing her to share her heritage with her millions of followers across the globe.
2. Desi Perkins
Instagram: 4.3M Followers
TikTok: 546.3K Followers
YouTube: 3.18M Subscribers
Desi Perkins, a renowned makeup artist and content creator, has seamlessly woven her Mexican-American heritage into her content. Inspired by her cultural identity, Desi began making makeup videos online, a passion that has propelled her to work with A-list stars such as Jennifer Lopez, Kim Kardashian, and Shay Mitchell. As a proud Latina, Desi has channeled her expertise and cultural insights into creating Dezi Skin, a skincare line designed for all skin types and tones.
3. Sofia Bella
Instagram: 515K Followers
TikTok: 4.7M Followers
YouTube: 86.5K Subscribers
Sofia Bella, a vibrant Cuban/Mexican lifestyle creator, has captivated millions with her relatable and humorous content on TikTok. Known for her engaging teacher videos, Sofia shares her day-to-day experiences as a third-grade teacher and cheer coach. These videos offer a glimpse into her classroom life while celebrating her heritage. With over 4.7 million followers, her journey on TikTok began in December 2019 with Bad Bunny translations. However, her popularity skyrocketed when she shifted her focus to teaching content. Sofia uses her platform not only to entertain but also to educate, incorporating her culture into her lessons to foster a deeper understanding and acceptance among her students. Through her posts on Instagram and TikTok, Sofia continues to inspire others by showing that being Latina is not just part of her identity—it’s a powerful source of motivation and pride.
@iamsofiabella Just another moment as a teacher 🥹
♬ original sound – Sofia Bella
4. Jesus Nalgas
Instagram: 1.2M Followers
TikTok: 6.3M Followers
YouTube: 124K Subscribers
Jesus Nalgas has quickly become a popular figure on TikTok, where his relatable humor and engaging personality shine through. Originally working at Popeyes and drawing from his retail customer service experiences at big-box stores like Target and Walmart, Jesus transitioned into content creation in January 2020. Now, his videos average over 1.24M views! His TikTok presence is best known for human resources skits that hilariously reflect workplace scenarios. His content brings laughter while creating a sense of connection within the Latino community.
@jesusnalgas Parents When They Think They Overcharged Them BeLike!! Ya’ll Who Remembers Having To Apologize To The Cashier? 😭😂 #fy #parents #cashier #retail ♬ original sound – JESUSNALGAS
5. Dulce Candy
Instagram: 1M Followers
TikTok: 32K Followers
YouTube: 2.07M Subscribers
Dulce Candy is a Mexican-born content creator who immigrated to the U.S. as a child. Dulce first made her mark with beauty tutorials on YouTube, captivating audiences with her authentic and approachable style. Over time, she expanded her brand to Instagram, where she posts beauty, fashion, and family life content. Beyond her creative content, Dulce is also an Iraq War veteran, meditation teacher, entrepreneur, and published author. Her achievements include gracing the cover of Parents Latina Magazine and receiving the first-ever Hispanicize “Latinovator” Award. According to the Captiv8 platform, Dule has a Hispanic/Latino audience of over 55%. She has stated that the the most fulfilling aspect of her work is the impact she has on young women who see a reflection of their own potential in her story.
6. Eric Sedeño
Instagram: 400K Followers
TikTok: 1.1M Followers
Eric Sedeño, a New York City-based creator, art director, and illustrator, has made a significant impact in the digital world. Since launching his TikTok in 2020, Eric has captivated audiences with content that is both entertaining and relatable. Eric hosts a weekly podcast, “Gay & Afraid,” where he dives into conversations on topics such as mental health, coming out stories, and dating, offering insight and support to his listeners. Over the last 90 days, Eric has had an impressive engagement rate of 5.92% on Instagram and 4.18% on TikTok, showcasing his ability to connect with his audience.
7. Cisco Viera
Instagram: 270K Followers
TikTok: 1.2M Subscribers
Cisco Viera is a Puerto Rican content creator and podcast host. Known for his “translating headphones” videos, Cisco translates popular Spanish songs into English, offering viewers a fun and insightful look at what these artists are really saying. His content often highlights his Hispanic heritage, using creative comedic skits to both entertain and educate his audience.
@ciscoviera Replying to @LadiesandGents_NYC Translating Headphones (pt. 10) 🎧🎶 #ciscoviera #translatingheadphones ♬ original sound – Cisco Viera
8. Alfredo Garcia
Instagram: 748K Followers
TikTok: 1.5M Followers
Alfredo Garcia, a culinary artist celebrated for his Hispanic heritage-based food creations, has captivated audiences with his innovative dishes. Alfredo draws deep inspiration from his rich cultural background, infusing traditional flavors with modern twists in his cooking. Known for his straightforward and easy-to-follow cooking videos, Alfredo’s content resonates with viewers who appreciate both authenticity and simplicity. His dedication to showcasing the vibrancy of Mexican cuisine has made him a beloved figure in the culinary community.
@freddsters The BEST Carnitas 🔥🤤 #Freddsters #Foodie #Cooking #Recipe #Mexican #Carnitas #Receta #Tacos ♬ original sound – Freddsters
9. Andrés Acosta
Instagram: 169K Followers
TikTok: 156.7K Followers
Andrés Acosta is a non-binary Latine creator and educator. Andrés is known for their innovative approach to teaching Spanish through comedy and current events. Born and raised in New Orleans, Andrés brings a unique perspective shaped by their Puerto Rican and Honduran heritage. Andrés uses their platform to explore the intersection of language, pop culture, and societal issues, infusing their content with humor and insight. Their diverse experiences, from living in cities like Miami, Boston, New York, and Los Angeles, enrich their understanding of Latine communities across the U.S.
10. Jessica Torres
Instagram: 144K Followers
TikTok: 147.8K Followers
YouTube: 64.3K Subscribers
Jessica Torres is an Ecuadorian-American fashion and beauty content creator from the Bronx. Jessica brings a vibrant and relatable touch to the world of plus-sized fashion. With her bold fashion sense and honest storytelling, Jessica connects with her audience by sharing everything from fashion recommendations and workout classes. She draws inspiration from her childhood admiration for the women in telenovelas, channeling that iconic style into her looks. She continues to advocate for more Latine representation in the social media fashion space.
Enhance Your Campaigns with Captiv8’s Data-Driven Insights
With Captiv8’s advanced tools and data-driven insights, brands can identify and engage with the right creators, ensuring that their message builds meaningful, long-term connections. Our platform not only connects you with influential Hispanic voices but also provides the insights needed to optimize your campaigns for maximum impact. Interested in identifying more creators to partner with for an upcoming campaign? Take a tour of our award-winning creator platform today and see how Captiv8 can elevate your brand’s engagement year-round!
