5 BookTok Influencers to Check Out for National Book Lovers Day
With National Book Lovers Day taking place on Friday, August 9th, there’s no better time to find new must-follow BookTok influencers! For those wondering what is BookTok, BookTok is a community on TikTok of users who are passionate about books. Booktokers create videos that review, discuss, and share recommendations on all things books. With over 35.5M videos created on TikTok using #BookTok, no matter your genre of preference, there is sure to be content that caters to your interests. Join us as we take a look at five BookTok influencers for you to discover!
1. @jennajustreads
TikTok: 346.8K Followers
Jennajustreads is a passionate book enthusiast who brings her love for reading to life through her content on TikTok. Her engaging videos feature insightful book reviews, captivating recommendations, and fun reading challenges that cater to all genres. Her audience can expect a cozy, welcoming vibe filled with bookish discussions, tips for finding your next great read, and a vibrant community of fellow BookTokers.
2. @caitsbooks
TikTok: 313.4K Followers
Cait Jacobs, aka caitsbooks shares heartfelt reviews, engaging trends, and skits that resonate with her audience. With a focus on fantasy, romance, and young adult fiction, her audience can expect to build their to-be-read (TBR) lists and receive cozy reading recommendations.
3. @vinopapi23
TikTok: 157.7K Followers
Vinopapi23 is a lively BookTok creator who brings his perspective to the world of literature through insightful and relatable content. His preferred genres include fantasy and sci-fi. His audience can expect to be in the loop on his monthly TBR, and learn about his must-read recommendations spanning a wide variety of genres.
4. @kendallsreads
TikTok: 114.3K Followers
Kendall Ferrari, aka kendallsreads is an enthusiastic BookTok creator who captivates viewers with her engaging book reviews and creative content. She shares everything from must-read recommendations and reading challenges to fun book-related skits, often highlighting popular genres like romance and fantasy. Followers can expect a lively mix of humor, relatable insights, and a passion for reading that makes discovering new books an enjoyable experience!
5. @ellalucillee
TikTok: 55.8K Followers
Ellalucillee is a passionate BookTok creator who creates vibrant bookish content. Her videos feature book reviews, trending sounds, reading vlogs, and recommendations that highlight everything from contemporary romance to thrilling fantasy.
How Brands Can Tap into the Power of BookTok Influencers
Brands can harnes the power of BookTok creators to effectively reach and engage with this niche audience. Partnering with creators who align with your brand’s values and reach your target demographic can lend credibility to marketing efforts. Given the flexibility of where books can be read; indoors, outdoors, while travelling, etc. creators have the power to bring unrelated brands into the conversation through relevant experiences. Through strategic collaborations with BookTok creators, brands can expand their reach, drive brand awareness, and ultimately, conversions.
Conclusion
In conclusion, here are five BookTok influencers to check out with National Book Lovers Day right around the corner. They offer you the opportunity to find your next must-read novel and add to your TBR list. Brands can also look at these creators as examples of how BookTok influencers have managed to captivate their audience while also incoporating branded partnerships into their content.
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