Who is Nara Smith? Everything You Need to Know About One of the Trendiest Creators of 2024
With follower growth of over 440% on both Instagram and TikTok since the start of 2024, Nara Aziza Smith has undoubtedly become one of the trendiest creators of 2024. But just who is Nara Smith and why does her content have brands lining up to partner with her? In short, Smith has been labeled a “tradwife” (short for traditional wife) for her lifestyle and content. The tradwife concept has become a controversial topic on social media, yet brands are still eager to partner with Smith. In this blog post, we’ll uncover who is Nara Smith, and the brand safety secret that keeps brands coming back for more.
Who is Nara Smith?
Nara Smith is best known to her devoted audience as a model, mother of three, and wife to model Lucky Blue Smith who also excels at creating social media content that depicts her aesthetic lifestyle. Smith captivates her audience with content that reflects her diverse interests and unique lifestyle. Whether she’s sharing heartwarming moments with her family, offering insightful parenting tips, taking followers behind the scenes of her travels, or creating meals for her family from scratch, Smith’s calming tone of voice and relatable approach to content resonates deeply with her followers.
Nara Smith’s combined following on both TikTok and Instagram exceeds 9M, showcasing her incredible reach. Not only is Smith widely followed, but she’s also one of the fastest-growing creators this year. At the start of 2024, Nara Smith had 1.1M and 516.9K followers on TikTok and Instagram respectively. Smith now boasts over 6.2M and 2.8M on TikTok and Instagram respectively, showcasing a follower growth rate of over 440% just this year alone!
Understanding the Tradwife Trend
Nara Smith has been labeled by many as a “tradwife”, short for a traditional wife. The tradwife lifestyle has been at the center of many social media debates, those on the more critical side of the debate are calling the trend a “regressive movement” where younger women are seeking more “traditional” roles within their respective households. As popularity in the #tradwife trends continues to grow, creators such as Nara Smith have been able to capitalize on the heightened interest. In fact, there have been over 8K posts and 256M views on TikTok in the last 120 days alone, highlighting growth that coincides with Smith’s follower growth.
Tradwife Brand Safety
Although the tradwife conversation has been a controversial one, brands are lining up to partner with tradwife creators such as Nara Smith. In today’s day and age in which brands are extremely cautious of brand safety and aligning themselves with brand-safe creators, it begs the question as to why brands are looking to partner with tradwife creators. When it comes to creators like Nara Smith, they are not self-declared tradwives who are spreading beliefs, they are simply creating incredible lifestyle content. For that reason alone, brands from various industries such as Calvin Klein, Poppi, Seed, and so many others have been able to seamlessly and organically fit into Smith’s lifestyle content. Although Nara Smith’s lifestyle is not attainable for all, Smith’s followers will feel that they can live the tiniest bit of her lifestyle and everyday routine with these products, providing the optimal creator-brand partnership.
Conclusion
In conclusion, Nara Smith is known as a “tradwife” content creator who shares heartwarming moments with her family, insightful parenting tips, the BTS of her daily life, and cooking-from-scratch content. Smith is adored by her following for her aesthetic content and unique lifestyle. Nara Smith’s following has grown astronomically since the start of 2024, increasing by over 440% on both TikTok and Instagram to now well over 8M total followers. Smith has recent brand partnerships with brands including Calvin Klein, Seed, Revolve, Poppi, and many others.
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