Get Discovered by Using Hashtags

Maybe you are already a pro at using hashtags but there are subtle differences in how to use them on different platforms. These differences can include the optimal amount to use, where to put them, and how to search for trends. Let’s explore how you can get discovered by using hashtags.

What exactly is a hashtag?

Invented in 2007 and first seen on Twitter, hashtags are used on social media posts to help people who are interested in a topic find it by searching for a keyword or specific hashtag. They are useful to highlight your posts, drive traffic to them, raise awareness, start conversations, and facilitate interaction.

If you are trying to establish or grow your brand or if you want to take your affiliate marketing efforts to the next level, then you should be using hashtags to extend your reach and power up your engagement. Hashtags can be part of a branding strategy that will help you communicate with your followers and attract new ones. Avoid hashtags that don’t say anything about your brand or add any meaning to your post.

On some platforms, like Instagram,  you can search and follow hashtags. If you add the hashtag #fitness to your post and another Instagram user follows #fitness, they will see your post in their feed. This is a great way to gain new followers. You can also add branded hashtags that are specific to you. They may contain your name or your company or a phrase that is unique to your brand. It’s a smart choice to set you apart from competitors and carve out your own corner of the marketplace.

Learning how to use hashtags on different social media platforms can yield big results over time. It can also lead to the overall growth of your brand and better outcomes for affiliate marketing campaigns.

Using hashtags on different platforms

Though the overall function of hashtags is the same, there are differences that vary by platform.

Hashtags on TikTok

• Trending hashtags on TikTok change very quickly so check the “Discover” page before posting.
• Using hashtags helps the TikTok algorithm decide which users will see your content on the “For You” page.

Instagram Hashtags

• Though you can use up to 30 hashtags, Instagram recommends using 3-5 as an optimal number to maximize reach.
• Users can follow Instagram hashtags. You should create hashtags tailored to your brand and message. (This does not work on Instagram Stories.)
• Search for useful hashtags in the “tags” tab of the “Explore” section.

Hashtags on Twitter

• Twitter recommends using 1-2 hashtags. With only 280 characters, you should be selective about what hashtags you use.
• Hashtags can go anywhere in your tweet.
• You can find trending hashtags in the “Trends” section of the “Explore” tab.

Carefully planned hashtags are a powerful tool for interacting with your existing audience, attracting new followers, and taking advantage of trending topics that can shape your brand as a Creator.

Captiv8 is the premier creator marketing platform that harnesses the power of AI to connect creators to their favorite brands and allows you to take ownership of your career. The creator dashboard has a diverse suite of tools to help you construct a unique profile based on your social media background, interests, and past affiliate marketing experience to help you get discovered. Using the creator dashboard’s intuitive workflow, you can join campaigns, manage offers and deadlines, track payments, and streamline the brand approval process. Use audience insights to get all the metrics and data necessary to elevate your personal brand and maximize your earning potential.