Influencer Marketing Trends 2024: Social Search Takes Center Stage

In the ever-evolving world of digital marketing, staying ahead of the game is essential for success. Our 2024 Trend Forecast report, explores the top 8 influencer marketing trends for 2024. In this blog post, we’ll dive into one of these key trends – the emergence of social media as a search engine. With this comes the fusion of SEO strategies with shoppable social platforms, and a transformation the influencer marketing landscape. To learn more about all the trends, download our comprehensive report today.

Social Search: Revolutionizing Brand Discovery

Social search emphasizes the impact of influencers on search rankings and the importance of adapting content strategies. With many consumers finding new brands and products via ads on social media, brand marketers need to pay attention. A recent report from GWI highlights the substantial increase in social media platforms’ role in brand exploration. In 2023, 31% of social media users in the US said they typically find out about new brands and products via ads on social media. This represents a 40% increase from those who did in 2020.

Particularly among younger demographics like Gen Z, 40% of users prefer platforms like TikTok and Instagram for search over traditional engines like Google. With this shift in consumer search behavior, it’s vital for brands to adapt content strategies.

Harnessing the Power of Social Search

Incorporating shoppable social features represents a game-changing opportunity for brand marketers. Social media has become a central hub for consumers to engage and make purchasing decisions. By optimizing content for shoppable environments and creating trend-centric content, brands can maximize their visibility and increase conversion rates.

Additionally, a multi-platform content strategy is essential for tailoring content formats to suit each platform’s algorithmic preferences and audience behaviors. Moreover, leveraging influencer collaborations and incorporating relevant keywords, hashtags, audio, and trending terms within social content can enhance visibility in social search results.

Explore More Influencer Marketing Trends in 2024

Our Trend Forecast Report dives deeper into the social search trend and offers insights into seven more trends shaping the influencer marketing industry in 2024. Don’t miss out on these industry-leading insights to propel your influencer marketing strategy forward!