Which Social Media Channel Best Suits Your Brand?
When you kick off any affiliate marketing campaign as a Creator, you’ll probably wonder which social media channel will net the best results. Is one better than the others? Even after scouring the internet and doing exhaustive research, a clear answer could still be hard to find. Taking your next step as a Creator can hinge on finding which social media channel best suits your brand.
It’s important to consider two things: your own goals for your personal brand as a Creator and the goals for any given brand affiliate marketing campaign. When you can find alignment in these two factors, it will be much easier to focus on the right channels.
Figuring out which platform you should be creating on is complicated but well worth the effort to ensure long-term success in your affiliate marketing campaigns. The social media landscape is constantly evolving but taking a look at the current trends is a great place to start.
- 68% of brands put Instagram at #1 when it comes to their marketing campaigns
- Instagram’s main audience (31.4%) is between the ages of 25-34 and the second largest group (25.7%) is 18-24
- There are multiple ways to post with Reels, Stories, and a Creator’s regular feed to offer different forms of engagement
TikTok
- TikTok has over a billion active users per month
- This channel offers creative engagement with challenges, duets, and strategic hashtag usage
- The largest demographic on TikTok is 18-19-year-olds at 67%
- Twitter has 211 million monetizable active daily users
- 38% of users are between the ages of 25-34
- Twitter is used for brand campaigns or to drive traffic to blogs or videos on other platforms
- Twitter is known for trending topics and creating “conversations” between users
YouTube
- 96% of Gen Z has a YouTube account
- Youtube is well-suited for long-form video content like tutorials or product reviews
- YouTube has 126 million unique viewers per month
- YouTube Shorts was launched in 2020 and can now be monetized
Each social media platform comes with its own strengths and weaknesses so the choice of which one to use depends on what you need for any given campaign. If you are on multiple social media platforms, you might need to tweak each post to ensure the brand messaging is on point. Captiv8’s Creator Dashboard provides all the tools you need to help you find out which social media channel best suits your brand.
Captiv8 is the premier creator marketing platform that harnesses the power of AI to connect creators to their favorite brands and allows you to take ownership of your career. With a diverse suite of tools, the creator dashboard helps you construct a unique profile based on your social media background, interests, and past affiliate marketing experience to help you get discovered. Using the creator dashboard’s intuitive workflow, you can join campaigns, manage offers and deadlines, track payments, and streamline the brand approval process. Through the dashboard’s audience insights, you get all the metrics and data necessary to elevate your personal brand and maximize your earning potential.
