Tag: affiliate marketing

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Affiliate Marketing Program
How to Measure Influencer Success in an Affiliate Marketing Program

The addition of influencers to your affiliate marketing mix can be an invaluable tool for a variety of reasons. As previously stated in How to Amplify Your Affiliate Marketing Strategy with Influencers, we discussed the content, brand awareness, and social proof benefits provided by influencers. Although research from the integrated PR agency, Matter, found that…

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Affiliate Marketing Strategy
How to Amplify Your Affiliate Marketing Strategy with Influencers

A few years ago, the question on every brand marketer’s mind was “how do I reach Millennial consumers?” Fast-forward to 2021, and brands are now trying to crack the code on Gen Z. Different from generations past, Gen Z has grown up with social media and formed different buying habits. So, what resonates with this…

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