Creating an Email Pitch That Converts in 7 Steps

Crafting an email pitch requires the same amount of thought and effort as a post that gets lots of likes and engagement. Maybe you’re hesitant to talk about yourself in marketing terms or maybe you just don’t know where to start. Well, don’t worry, we have a step by step process to create an email that will get you noticed by any brand on your wish-list!

This email should be long enough to offer all the pertinent details about you as a Creator but concise and clear. Anything more than 2-3 paragraphs is probably too long. Once you’ve identified the brand manager, marketing executive, PR person, or influencer liaison to contact, it’s time to write. 

1. Use a catchy subject line – This is your best opportunity to stand out in a crowded inbox full of emails. Short, punchy subject lines are more likely to get opened than long rambling descriptions. Put yourself in the email recipient’s mindset and think of a subject line that provides a solution. You also might want to include your name in the subject line to help them find the email later when they are searching through their inbox. The entire purpose of the subject line is to make the recipient open the email and read what you have to say so make sure it is intriguing and sounds professional. 
2. Greeting – It’s always a good idea to address the recipient by name. If you are having trouble finding the right person, email someone in the company with PR or Marketing in their title and ask them who the point of contact is.
3. Introduce yourself – The body of your email pitch should begin by introducing yourself as a Creator. This should be 2-3 sentences that give them a quick insight into who you are and what you do. Your introduction should establish you as someone who will be beneficial to the brand you are contacting. Provide some interesting background or recent highlights but don’t get into too much detail. If they are intrigued, they will open your attached media kit to find out more about you.
4. Why do you want to work with them – This paragraph is where you need to create a personal connection with the brand explaining why you want to work with them. Share a personal story or experience that relates to them. It’s okay to add some emotion in this section because you are trying to establish a meaningful connection and associate yourself with the brand.
5. Add Relevant data – Include any relevant data that shows your experience as an affiliate marketer or how you create engagement with your followers. This can include any past campaign you have worked on showing conversion rates, overall sales numbers, or analytics that support your success. If you are new to affiliate marketing or working with brands, you should focus on your followers engagement rates or any key audience demographic that pertains to the brand and who they might be targeting. If your main demo is female 16-24 and that aligns with the brand’s key demo also, you will be highlighting that you are a good match. 
6. Have a call to action at the end/ set up a call or meeting – Close the email with some sort of call to action. Offer some times for a brief phone conversation to discuss your rates or any ideas you have for a campaign. 
7. Include your media kit – Make sure to attach your media kit to the email. The media kit should contain important information about your Creator profile, including your bio, contact information, channels you are on, and more detailed data on the size and make-up of your audience. You can also include your rates in the media kit but as part of an introductory email, you might want to note that they are negotiable for the first campaign. 

Whether you have been a part of multiple brand marketing campaigns or just starting out, an email pitch can be the best method to introduce yourself to new brands. 

Captiv8 makes it easy to share your profile,  complete with all the data and analytics that matter to brands. 

About Captiv8

Captiv8 is the premier creator marketing platform that harnesses the power of AI to connect creators to their favorite brands and allows you to take ownership of your career. With a diverse suite of tools, the creator dashboard helps you construct a unique profile based on your social media background, interests, and past affiliate marketing experience to help you get discovered. Using the creator dashboard’s intuitive workflow, you can join campaigns, manage offers and deadlines, track payments, and streamline the brand approval process. Through the dashboard’s audience insights, you get all the metrics and data necessary to elevate your personal brand and maximize your earning potential.