How TikTok Helped Olivia Rodrigo’s “drivers license” Shatter Streaming Records
Thanks to the help of TikTok, Olivia Rodrigo shattered streaming records… twice. Rodrigo is well known for her lead role as Nini on High School Musical: The Musical: The Series. However, her hit song “drivers license” is quickly becoming a Gen Z anthem.
Shattering Records
Spotify confirmed that on Monday, January 11th, “drivers license” had received 15.17M streams globally. This would break the record for most streams in a single day for any non-holiday song. However, this record wouldn’t last very long. The next day, “drivers license” would again break the same record with 17.01M streams. Spotify would also later state that “We’ve never seen anything like this, where you have a newer artist that just comes out of the gate in such a dominant way, and continues to grow.”
TikTok Virality
Rodrigo’s TikTok discussing the creation of “drivers license” has already garnered over 26 million views. Additionally, the song has become one of the most trending sounds on TikTok. There are now more than 300,000 videos using the sound after just one week.
One of the reasons for the song’s popularity is its inclusion of emotionally relatable lyrics and storytelling that resonate strongly among Gen Z. As previously mentioned in 2021 Influencer Marketing Trends, we stated that authentic and relatable content would be a key trend to watch in 2021. Some of TikTok’s largest creators have supported Rodrigo as well by using the sound and spreading the song to their audience as well.
Superstar creator, Bretman Rock, related to the song and couldn’t help but join in on using the sound. Rock captioned the TikTok “My only beef with Olivia is where was this song when I got broken up with”
Charli D’Amelio also supported Rodrigo by dancing to the song, further increasing the exposure of “drivers license” to her 105.9M TikTok followers.
Additionally, former professional volleyball player, Victoria Garrick helped increase awareness as well through her hilarious storytelling.
Conclusion
The hit song “drivers license” by Olivia Rodrigo has broken Spotify streaming records thanks to some help from a few of TikTok’s top creators. Notably, Charli D’Amelio, Bretman Rock, and Victoria Garrick joined in using the sound and helped it gain further exposure among their audiences. If you’re interested in learning more about how TikTok helped break streaming records, influencer marketing strategy, and more from industry experts, visit Captiv8.io for more info!
