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Top Sponsored Content- Pride Edition

It’s Pride Month and with no shortage of LGBTQIA+ creators, we’re seeing some of the most exciting and colorful content of the year. Here are some of the best pieces of sponsored content this month from LGBTQIA+ creators. 

Raffinee for Samuel Adams

Samuel Adams Beer is not only celebrating Pride with their new rainbow cans, but also by elevating a Poetry of Pride with GLAAD, which will be a series to highlight LGBTQIA+ poets and performers. The key to success here was a perfect creator- brand fit, as evidenced by the overflowing amount of positive comments and sentiment about the partnership. 

Yummertime for Truly 

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🌈 For us, Pride is year round, and we're truly proud to be who we are each and every day. But, in saying that, we fully recognize our privilege. The fact remains, many still cannot lead out and proud lives, merely based on their identity. We must protect every voice in our community. Every. Single. Voice. — We’ve said this before. And we’ll say it again and again. It is our OBLIGATION to protect the marginalized communities within our already marginalized community. It is our RESPONSIBILITY to speak out publicly against racism, systemic injustice, and police brutality, and to elevate voices and amplify stories of the Black community and people of color, especially within the LGBTQ+ community. — Which is why we're proud to partner with @truly and @glaad, joining them in the ongoing fight for equality. We believe in a world where everyone, regardless of race, gender, sexual orientation, religion is able to live their true visible lives without being discriminated against. — Please check out our Stories to learn more about how you can support the Black community and the fight to combat racism, discrimination, and police brutality. #TrulyProud #TrulyPartner #pride🌈 — Proceeds from this project have been donated by Yummertime to the Marsha P Johnson Institute @mpjinstitute, to further ensure safe spaces are created and protected for Black transgender individuals within our community.

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The caption in Yummertime’s post is what makes this sponsored content so special. The caption comes from the heart, showing their own pride and privilege and extending a hand to support. This partnership is made sweeter by the fact that Truly is donating $100,000 to GLAAD and that Chris and Brock are donating their own profits from the partnership to the Marsha P. Johnson Institute. 

Bretman Rock for Maybelline

Bretman Rock is a brand’s dream looking to leverage a beauty creator with wit, charm and humor. In the video tutorial on Maybelline’s YouTube account, Rock shows his Pride look using all Maybelline products as he tells his story of how he fell in love with makeup. Not only is the video touching, but also showcased a beautiful pride-themed look.

Teraj for Fossil

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And we have a winner! Congrats @eureko Happy Pride! 🏳️‍🌈🎉🎊 🏳️‍🌈 PRIDE GIVEAWAY 🏳️‍🌈 #FossilPartner Happy Pride month! Even though we can’t physically celebrate all together this year, the spirit of Pride is still strong and present. Even though we are apart, I still feel the solidarity and sense of community and that’s something we should always aim to uphold no matter the circumstances. To help spread a little joy, @asianmapleleaf and I are giving away a gorgeous limited edition Pride watch to one of y’all. HOW TO ENTER: Like this photo. Follow @teraj08 & @asianmapleleaf @fossil Comment and tag 3 friends. ✨You can comment as often as you like ✨ Everyone can enter! Giveaway ends on June 22nd and the winner will be announced in the caption of this post! We can’t wait to pick one of you to rock this beautiful Limited-Edition Pride Watch by @fossil . Also, Fossil is donating a portion of the proceeds from sales of the LE Pride watches to various LGBTQ+ youth service organizations such as @hetrickmartin and @itgetsbetter as part of the brand’s ongoing commitment to #MakeTimeForGood #LoveInColor Love y’all! ❤️🏳️‍🌈 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #🏳️‍🌈 #HappyPride #Pride2020 #PrideMonth #Pride #pride🌈 #pride🏳️‍🌈 #Fossil #FossilWatch

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Fossil created a Pride watch to celebrate. The company is also donating a portion of the proceeds from sales of the LE Pride watches to various LGBTQ+ youth service organizations. The key to success for this piece of branded content was the contest factor– which encourages sharing and tagging of others, both help to bolster engagement! 

Josh Johnston for EyeBuy direct

This piece of sponsored content weaves in many elements that make for a successful post. Namely, the caption is touching and authentic, as creator Josh Johnston, describes his difficulty in loving and accepting himself. The actual piece of content is also eye-catching and tells a story while showcasing the product. Judging by the fact that this piece of branded content racked up an impressive 24% engagement rate, we would say the partnership was successful!

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