Captiv8 Wins MarCom Award for “More Than a Ride” Campaign with Toyota and Saatchi & Saatchi
San Francisco, CA – November 4, 2025 – Captiv8, the leading influencer marketing platform, is excited to announce that our “More Than a Ride” campaign with Toyota and Saatchi & Saatchi has been recognized as a winner in the Social Media Marketing Campaign category at the 2025 MarCom Awards.
The campaign, part of Toyota’s December Sales Event (DSE) 2024, highlighted a heartwarming partnership with Best Friends Animal Society to support shelter dog rescues. Captiv8 and Toyota leveraged creator-led storytelling to bring this mission to life. Influencers actively transported adoptable dogs to foster homes, documenting the journey on social channels and showcasing Toyota vehicles as vessels of hope. The campaign’s authentic, emotionally driven approach amplified Toyota’s holiday messaging and created meaningful engagement with audiences.
The campaign delivered measurable impact across social channels:
- 8.5M total impressions
- Engagement rates double Toyota’s influencer benchmarks
- Overall 89% positive sentiment, exceeding industry standards
Featured creators, including Isabel Klee (@simonsits) and Joey Masloski & Eric Noxon (@eric.and.joey), helped connect audiences to the campaign’s mission through genuine storytelling, reinforcing Toyota’s commitment to community and social impact.
This MarCom recognition underscores Captiv8’s dedication to purpose-led influencer campaigns that drive measurable outcomes and meaningful connections between brands, creators, and audiences. Read more about the campaign and the MarCom award here: MarCom Awards Entry.
About MarCom Awards
The MarCom Awards honor excellence in marketing and communication, recognizing the creative professionals and organizations that contribute to the success of branding, marketing, and advertising programs. Winners are selected based on creativity, strategy, execution, and overall effectiveness, with the competition highlighting campaigns that set new standards for innovation and impact.
About Captiv8
Captiv8 is the leading influencer marketing platform that empowers brands to connect with consumers through authentic creator partnerships. By leveraging cutting-edge technology and data-driven insights, Captiv8 helps brands drive engagement, loyalty, and sales in the ever-evolving social landscape. Rated the #1 Best Influencer Marketing Company by MarTech, Captiv8 is also the enterprise marketer’s choice influencer tool. Captiv8 is ranked #1 Influencer Marketing Software for Enterprise Businesses for ten consecutive quarters and a Leader in Affiliate Marketing by G2.
