Creators IRL: Why In-Person Experiences Are the Next Big Opportunity in the Creator Economy
The creator economy is evolving, and fans aren’t just engaging online anymore; they’re seeking real-world, in-person experiences with their favorite creators. A recent survey from The Influencer Marketing Factory, conducted with 1,000 U.S.-based social media users, sheds light on this growing trend and what it means for creators and brands alike. Read the full survey here.
Offline Engagement Is on the Rise
According to the survey, 41% of respondents attended at least one creator-led event over the past year, and among those who haven’t, two-thirds are open to joining future experiences. Fans are particularly interested in meet & greets, product launches, workshops, and pop-up activations. The research highlights that ticket prices in the $10-$50 range hit the “sweet spot” for most attendees, while full live shows can command $50+ from dedicated fans.
Why Brands and Creators Should Take Note
In-person events are becoming more than just fan interactions; they’re powerful opportunities for content creation, audience monetization, and brand partnerships. More than a third of surveyed fans say they’re very likely to make a purchase at a creator event, and experiences like free product sampling or gifting suites significantly drive attendance.
As the line between digital and IRL engagement blurs, creators and brands that lean into immersive, offline activations are positioned to build stronger, more authentic connections and unlock new revenue streams.
Explore the full Creators IRL survey and infographic from The Influencer Marketing Factory here.
About Captiv8
Captiv8 is the leading influencer marketing platform that empowers brands to connect with consumers through authentic creator partnerships. By leveraging cutting-edge technology and data-driven insights, Captiv8 helps brands drive engagement, loyalty, and sales in the ever-evolving social landscape. Rated the #1 Best Influencer Marketing Company by MarTech, Captiv8 is also the enterprise marketer’s choice influencer tool. Captiv8 is ranked #1 Influencer Marketing Software for Enterprise Businesses for eleven consecutive quarters and a Leader in Affiliate Marketing by G2.
