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Emerging Social Media Platforms for Influencer Marketing in 2025

Emerging Social Media Platforms for Influencer Marketing in 2025

As the digital landscape continues to evolve, brands looking to stay ahead in influencer marketing must explore platforms on the rise. In 2025, social media ecosystems are rapidly diversifying, offering untapped opportunities for influencer partnerships. While platforms like Instagram, TikTok, and YouTube remain dominant, the oversaturation of creator content can make it challenging for brands to stand out.

A recent Captiv8 survey of over 300+ marketers at enterprise brands, over 56% of respondents stated that they believe the over-saturation of creator content is their biggest challenge in 2025. As a result, diversifying your influencer marketing mix to account for new emerging social media platforms for influencer marketing can be an effective solution to reaching your target audience. In that same study, Captiv8 found that Bluesky, Threads, Reddit, Twitch, and Pinterest are the platforms that marketers plan to try most for influencer marketing in 2025. Here’s a quick rundown of each of those platforms.

Emerging Social Media Platforms for Influencer Marketing

Bluesky

Bluesky is a decentralized social media platform that prioritizes user autonomy and freedom from algorithmic control. Built on its AT (Authenticated Transfer) Protocol, Bluesky allows users and creators to customize their social media experience. Over 40% of survey respondents stated that they plan to try Bluesky for influencer marketing in 2025.

The platform’s interface can most recognizably be compared to X (formerly Twitter), with simple feeds, threads, and conversational exchanges. What sets Bluesky apart is its emphasis on open customization, where users can select or create their own algorithms for content curation.

Bluesky’s appeal lies in its early adopter audience and its focus on authenticity. Brands working with influencers on the platform can engage a tech-savvy and community-oriented demographic.

Threads

Threads, Meta’s text-focused social platform, serves as a companion to Instagram. It fosters real-time conversations in a minimalist, text-first format. Over 37% of survey respondents stated that they plan to try Threads for influencer marketing in 2025.

Similar to Bluesky, the interface is clean and conversational, akin to X but with tighter integration into the Meta ecosystem. Threads leverages users’ Instagram connections, making it easy for influencers to carry their audiences over.

Threads offers brands a chance to tap into quick, informal dialogue with audiences. Influencers can use Threads for live Q&A sessions, thought leadership posts, or community engagement without the polished appearance of an official Instagram or TikTok post.

Reddit

Reddit thrives as a platform for niche communities with its seemingly boundless ‘subreddits’ focused on specific topics, interests, and passions. It’s a space where genuine discussions flourish, creating opportunities for brands to connect with highly targeted audiences. Over one in three survey respondents stated that they plan to try Reddit for influencer marketing in 2025.

Reddit’s interface centers around text-based posts, comment threads, and upvotes. While it may not boast the sleek design of Instagram, its strength lies in fostering authentic discussions and community interactions.

Collaborating with Reddit content creators (or “Redditors”) provides access to highly engaged, interest-based communities. Compared to TikTok or Instagram, Reddit’s environment prioritizes substance over style, making it ideal for brands seeking deeper engagement or promoting technical or niche products.

Twitch

Twitch remains the go-to platform for live streaming, with a focus on gaming but rapidly expanding into lifestyle, music, and creative content. Over 32% of survey respondents stated that they plan to try Twitch for influencer marketing in 2025.

Twitch’s layout revolves around live streams, chat windows, and interactive features like polls and emotes. Viewers can engage directly with streamers in real-time, creating a dynamic community atmosphere.

Twitch’s live, unscripted nature offers brands the opportunity to connect with audiences through authentic, in-the-moment experiences. Collaborating with Twitch influencers allows for product placements, sponsorships, and even co-branded events. The platform’s younger demographic and growing categories beyond gaming make it a versatile tool in a brand’s influencer mix.

Pinterest

Pinterest bridges social media and search engines, essentially creating a visual search engine and offering a space for users to discover visual ideas. Its focus on inspiration and planning makes it a unique tool for marketers. Over 31% of survey respondents stated that they plan to try Pinterest for influencer marketing in 2025.

Pinterest’s grid-like interface showcases Pins (images or videos) linked to external sites. Users can save Pins to personal boards, creating curated collections tailored to their interests.

Pinterest excels at converting inspiration into action. By partnering with Pinterest creators, brands can leverage visual storytelling to drive traffic to websites, promote DIY projects, or inspire purchases. The platform’s evergreen content also ensures longevity, making it a smart choice for sustained marketing efforts.

Honorable Mention: Rednote

As we discuss emerging influencer marketing platforms for 2025, it would be remiss to not discuss Rednote. At the time of writing, Rednote is currently the number one app under the “Top Free Apps” section. This is largely a result of the potential TikTok decision in the United States, many creators have discussed Rednote as their TikTok alternative platform of choice.

With TikTok’s days potentially numbered in the United States, the app’s 150 million monthly active users in the United States have been flocking to the popular Chinese social media app known as Xiaohongshu, or Rednote in English. It is still too soon to tell whether or not TikTok will officially be ceasing operations in the United States, and whether or not TikTok’s audience will migrate to Rednote for the foreseeable future. However, if Rednote does absorb a large portion of TikTok’s United States audience, it will undoubtedly become a platform to watch for influencer marketing in 2025 and for the future.

Conclusion

In conclusion, many enterprise brand marketers find the oversaturation of creator content to be one of their biggest challenges in 2025, finding difficulty to stand out and reach target audiences on major social platforms such as Instagram, TikTok, and YouTube. One solution to combat this is to diversify your influencer marketing mix across multiple platforms. Many enterprise brand marketers have earmarked Bluesky, Threads, Reddit, Twitch, and Pinterest as platforms that they plan to try out for influencer marketing in 2025. Another social media platform to potentially watch in 2025 and for the foreseeable future may be Rednote as the news around the potential TikTok decision continues to develop.

About Captiv8

Captiv8 is the leading influencer marketing platform that empowers brands to connect with consumers through authentic creator partnerships. By leveraging cutting-edge technology and data-driven insights, Captiv8 helps brands drive engagement, loyalty, and sales in the ever-evolving social landscape. Rated the #1 Best Influencer Marketing Platform by the Influencer Marketing Awards, Captiv8 is also the enterprise marketer’s choice influencer tool. Captiv8 is ranked #1 influencer marketing software for Enterprise Marketers, and #1 best overall influencer marketing platform by G2. 

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