Fan Bases That Go the Distance: NFL Teams Ruling TikTok
The NFL season is in full swing, and this year, the action isn’t just on the field, it’s on TikTok. With short-form video dominating fan attention, TikTok has become a must-play channel for NFL teams to connect with audiences, showcase highlights, and build fan loyalty.
Last year, we explored which NFL teams led Instagram in followership. This year, we’re taking it to TikTok, where creativity, trends, and engagement have made it an essential tool for social media teams. The platform’s rapid growth shows why every franchise is investing more than ever in TikTok strategy.
Using Captiv8’s social analytics, we identified the most followed NFL teams on TikTok in 2025. These teams are winning fans both on the field and on the For You Page:
New England Patriots
The Patriots still dominate online, thanks to a storied legacy of six Super Bowl wins and the unforgettable Brady-Belichick era. Their Instagram strategy blends nostalgia with fresh storytelling, ensuring fans stay invested even in new chapters.
San Francisco 49ers
The 49ers’ feed reflects their mix of tradition and innovation. From legendary NFC dominance to current on-field success, their social media serves as a hub of both history and hype.
Pittsburgh Steelers
Rooted in grit and tradition, the Steelers have cultivated one of the league’s most loyal fan bases. Their TikTok showcases both team tradition and fan culture, while amplifying the culture of Pittsburgh pride.
Dallas Cowboys
“America’s Team” lives up to its name with one of the NFL’s largest digital audiences. Known for unmatched franchise value and iconic branding, the Cowboys leverage TikTok to keep their massive fan base consistently engaged.
Philadelphia Eagles
The Eagles are electrifying fans on TikTok with highlights, behind-the-scenes clips, and trend-driven content. Their mix of on-field excitement and playful off-field moments keeps followers engaged and growing fast this season.
Kansas City Chiefs
With three Super Bowl wins since 2020, the Chiefs have established themselves as a modern dynasty. Their TikTok content leverages star power, game-day hype, and celebratory trends to engage both longtime and new fans.
Why TikTok Matters for NFL Social Media Teams
TikTok isn’t just a trend; it’s a core platform for fan engagement. Teams that embrace short-form video can reach broader audiences, drive conversation, and foster authentic connections. The rise of TikTok shows that social media strategy has evolved: it’s no longer enough to dominate Instagram or Twitter alone.
At Captiv8, we empower brands and organizations to harness platforms like TikTok for meaningful engagement. Our analytics and creator tools make it easy to connect authentically with audiences and measure impact, whether you’re in sports, lifestyle, or entertainment.
Ready to turn fans into lasting brand advocates? Take a platform tour today.
About Captiv8
Captiv8 is the leading influencer marketing platform that empowers brands to connect with consumers through authentic creator partnerships. By leveraging cutting-edge technology and data-driven insights, Captiv8 helps brands drive engagement, loyalty, and sales in the ever-evolving social landscape. Rated the #1 Best Influencer Marketing Company by MarTech, Captiv8 is also the enterprise marketer’s choice influencer tool. Captiv8 is ranked #1 Influencer Marketing Software for Enterprise Businesses for ten consecutive quarters and a Leader in Affiliate Marketing by G2.
